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Communities can be a great benefit for your brand by freely engaging in activities that are essential to your organization’s success.

If your brand is doing all the talking on social media, then you are missing the value that social can bring to your organization.

Every organization is vulnerable to a crisis at any time. Here are some practical steps to make sure you can navigate through the storm.

Writing well is still the coin of the realm for communicators. But, in a digital age, PR pros who want to enhance their value must tailor their writing for SEO (search engine optimization).

Doing PR for a client is more than just getting them good clips. It is about understanding their business and helping it grow.

When opportunity knocks, it’s important to ask the right questions in your initial discovery meeting to collect information that will be essential for developing a proposal that meets the prospect’s needs and exceeds expectations.

A growing role for PR is helping to bridge the communications gap between C-level executives and employees. But that can be a daunting task.

Produced to demonstrate compliance with environmental and social issues, sustainability reports have the benefit of being timely, authoritative and on-message.

The revenge of old media, the popularity of PR and IHOP’s new dish.

KPIs are a good start, but don’t be beholden to them. For example, if your KPIs are monthly volume of mentions and share of voice versus competitors, key questions should be: What did people say about our products online? What was said about our competitors?