When an organization’s response (or lack thereof) only helps to prolong a crisis.
Topics
Get on Board: 4 Ways to Gamify Your Brand and Recruit Advocates
June 15th, 2015 by PRNEWSWith the popularity of digital gaming, especially with millennials, top brands like Nissan and SAPP are gamifying campaigns, hoping to achieve business goals by raising the fun factor.
Bake in PR Measurement First
June 15th, 2015 by Liz Sophia (McClellan)There are multiple ways to measure PR success, including website traffic, keyword searches, SEO metrics, call volume and customer retention. One thing is critical: Commit to measuring PR progress from the onset.
Pitching with Video: How to Shoot and Other Tips
June 15th, 2015 by PRNEWSAs newsrooms are squeezed to produce additional content with fewer reporters and editors, pitching the media using video can help fill the void since the video pitch also can be repurposed as content.
10 Twitter Chat Tips Sure to Spark Engagement
June 15th, 2015 by PRNEWSThe Twitter Chat, where Twitter users meet at a pre-determined time to discuss a topic, is an increasingly popular way for PR pros to cultivate relationships and spread messages.
The Week in PR, June 8 – June 15
June 15th, 2015 by PRNEWSNBC’s PR campaign to permanently replace Brian Williams starts in earnest while the adversarial relationship between PR pros and journalists takes a turn for the worse.
A World Without Twitter?
June 12th, 2015 by Steve GoldsteinPR News’ millennial advisory board members were pretty emphatic when they told us Twitter is the social networking platform they use the most in their work lives. Nothing else comes close. These dozen or so PR pros at b2c and b2b companies, nonprofits and agencies rely mostly on Twitter to communicate brand messages on social […]
A World Without Twitter?
June 12th, 2015 by Steve GoldsteinPR News’ millennial advisory board members were pretty emphatic when they told us Twitter is the social networking platform they use the most in their work lives. Nothing else comes close. These dozen or so… Continued
3 Easy Ways to Boost Your Google Search Rankings
June 11th, 2015 by Matthew SchwartzThese days, it’s not enough to write killer copy in which the message hits readers where they live. PR pros need to master several disciplines designed to raise their brand profile in a Google search.
6 Ways to Integrate Social Data Intelligence Into Your PR Strategy
June 11th, 2015 by Todd GrossmanThe mass of “social data” now available can be an incredible source of information, but now PR/Comms professionals need to learn how to pull insights from this ocean of information.