5 tips for proactive media relations.
Topics
8 Tips to Help You Get Reporters and Bloggers to Embed Your Infographics
September 28th, 2015 by Matt Cooper, CEO, VisuallyAsk any journalist to give his/her thoughts on infographics and you should expect, at the very least, an eye roll. Though news outlets have used infographics since before the birth of the Internet and USA
ESPN’s PR Chief Shares His Career-Building Mentoring Secrets
September 28th, 2015 by CHRIS LAPLACA, SVP, CORPORATE COMMUNICATIONS, ESPNI love to learn from other people and I’ve always believed I get more from the relationship than I give. Mentoring younger folks keeps my eyes fresh.
The Week in PR
September 28th, 2015 by PRNEWSFormer Twitter News Chief Joins Weber Shandwick: We’ll admit a bias. We’ve known former Twitter global news chief Vivian Schiller for years, having met her at the dawn of the digital age, when she ran with
How a 60-Year-Old Brand and its Agency Partner Built a Twitter Following
September 25th, 2015 by Mark RenfreeEven for a brand as well known as Just Born Quality Confections’ PEEPS, building its audience on an under-utilized social platform can be a staggering feat.
How to Turn ‘Nice to Know Data’ Into Actionable Insights
September 25th, 2015 by Richard BrownellKnowing what data to pull and measure to track the success of your social media efforts does not have to be a mystery.
3 Tools and Techniques to Prove the Value of Social Media
September 24th, 2015 by Laura HamptonOne of the most challenging aspects of social media is proving a return on the investment. Here are some tools and techniques to help you prove the return on your social media investment.
What to Do When the Pope Plugs Your Brand? Stay the Course
September 24th, 2015 by Steve GoldsteinPope Francis’ choice of automobiles during his visit in the U.S. has resulted in fortuitous product placement for Fiat Chrysler—heaven sent, you might say.
Use These 6 Metrics for an Unbeatable SEO Strategy
September 23rd, 2015 by Mark RenfreeWhile everyone from the C-suite down to the mailroom knows the necessity of a well-formed communications plan, the jury is still out on the best way to accurately report and measure its effectiveness.
Corporate Cyber Shaming Survival Guide
September 23rd, 2015 by Chris JonesRegardless of where a crisis starts, the real-time nature of digital media means that social conversations will move faster than your company can make decisions.