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Introduction to Nation Branding and Crisis Communications
December 22nd, 2015 by Jennifer RisiMuch like a corporation building up its brand, countries need to position themselves in a particular niche and then build a global PR campaign to communicate that branding.
5 PR Trends to Look for in 2016, So Sayeth the Queen
December 22nd, 2015 by Seth ArensteinKatie Paine, Ronn Torossian and others look at PR trends for 2016.
How to Keep the PR-Media Relationship Fresh
December 21st, 2015 by Andrew Blum, AJB CommunicationsIn PR, your media contacts and their news beats are your lifeline. Being up to date with those is what gets you and your client the outreach and placements you strive for and helps maintain the PR-media relationship.
Steve Harvey’s Miss Universe Blunder a Lesson for PR Pros
December 21st, 2015 by Ian James WrightMistakes were made. More mistakes were made.
6 Gifts PR Pros Should Give to Themselves as the Year Winds Down
December 21st, 2015 by BY Mike McDougall, APR, president, McDougall CommunicationsMake the most of those six magical, mystical days. Allot a half-day for each, taking advantage of at least one before the calendar flips.
Instagram Topped Facebook in U.S. Brands’ Social Actions in 2015
December 21st, 2015 by PRNEWSA few years back it was unthinkable that Instagram would overtake Facebook in terms of U.S. brands’ social actions.
Chipotle & Theranos Differ on Crisis Management, Results Similar Though
December 21st, 2015 by BY Katie Paine, CEO, Paine PublishingIf there’s one lesson from recent crises it may be that the very moment you are considered a “Wall Street darling” is when you should be preparing and rehearsing your crisis communications plan. For very
Infographic: The True Life of a PR Professional
December 18th, 2015 by Richard BrownellPlease take a look below at this light-hearted infographic by Upraise PR that takes a moment to have some fun with the world of public relations. Enjoy!
PR Writing Bugbears to Grapple With in 2016
December 18th, 2015 by Ian James WrightLittle things can make a big difference when it comes to a smooth reading experience.