Topics

The media needs voices to opine on the news, and the coming election is practically begging for you to put your clients into the mix. Do not do it.

If you created a campaign that was this widely viewed but also this widely derided, would you be promoted or censured?

CommCore Consulting cuts through the clutter with campy videos about media relations and other PR topics.
It’s the same with PR pros and training videos, says Dale Weiss, SVP at CommCore Consulting. “If you’re flying Virgin America, you watch because it’s [a] clever [video],” he says, referring to the safety videos. “We used the same logic with these videos” Weiss says of the two humorous videos featured here. “You have to cut through the clutter. So we thought how can we show some of the things we teach [clients] but do it in a clever way?”

The brands that stand out on Pinterest are those that are dedicated to high-quality, professional photography that are created with Pinterest in mind.

Much like a corporation building up its brand, countries need to position themselves in a particular niche and then build a global PR campaign to communicate that branding.

Katie Paine, Ronn Torossian and others look at PR trends for 2016.

In PR, your media contacts and their news beats are your lifeline. Being up to date with those is what gets you and your client the outreach and placements you strive for and helps maintain the PR-media relationship.

Mistakes were made. More mistakes were made.

Make the most of those six magical, mystical days. Allot a half-day for each, taking advantage of at least one before the calendar flips.

A few years back it was unthinkable that Instagram would overtake Facebook in terms of U.S. brands’ social actions.