One of the most powerful ways to build your brand—and your community—is through live streaming video. Here are some tips for using Periscope to do it.
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5 Ad Blocking Takeaways for PR Pros
January 14th, 2016 by Michael MillerThe proliferation of adblock software is an opportunity for PR communicators to demonstrate leadership by leveraging analytics to inform and improve content strategy.
Oscar Nominations Won’t Win Hollywood Any Prizes for Diversity
January 14th, 2016 by Steve GoldsteinIntentionally or not, with its list of nominees the motion picture industry is sending a message about its own sense and awareness of the value of diversity—a message and perhaps a wake-up call that could prove useful to other industries and professional disciplines that have similar blind spots.
Twitter Update Brings Periscope Videos into iOS App
January 13th, 2016 by Ian James WrightIt’s time to jump on the Periscope train if you haven’t already.
Social Media: The Stock Market’s Crystal Ball?
January 13th, 2016 by Jeffrey GoldbergerWe live in an era where the comments or opinions expressed via social media, whether true or false, have the ability to move markets.
4 Press Release Writing Tips for PR Pros
January 12th, 2016 by Richard BrownellThe press release is a key item in the communicator’s toolkit, but it is only effective if it tells your brand’s story in a way that grabs media attention.
6 Reasons Why You Should Encourage Employees to Volunteer
January 12th, 2016 by Ian James WrightDoing the right thing pays dividends in ways you might not have imagined.
5 PR Lessons From the Golden Globes
January 11th, 2016 by Seth ArensteinDespite the criticisms of The Golden Globes, they can make careers and brands; in addition there are several PR lessons we can learn from them.
3 Measurement Questions That Will Help Prove PR’s Value
January 11th, 2016 by Mark RenfreeBy taking the time to dive into the measurement data, communicators will be better prepared to defend their work in the boardroom.
Leaving Las Vegas and Entering Reality, Here Are 6 Key Takeaways from CES
January 11th, 2016 by Diane SchwartzThe buzz surrounding this year’s Consumer Electronics Show was predictably ubiquitous and positive. Even the taxi driver who picked me up from the airport was talking drones and smart homes. Surely, when you have 170,000 people… Continued