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Michelle L. Ubben, Partner & Chief Operating Officer, Sachs Media Group Michelle Ubben has played an essential role in the existence of Sachs Media Group for the last 18 of its 20 years in business. Her… Continued

Tracy Williams, President and CEO, Olmstead Williams Communications Tracy Williams is a deft strategist and holds her agency responsible for getting results that help clients reach critical milestones. She has a solid, 25-year track record… Continued

Jill Zuckman, Managing Director, SKDKnickerbocker Thoughtful, strategic and dynamic—these are three words that best describe Jill Zuckman, a pick for our Top Women in PR list. Zuckman continues to be a trailblazer in public affairs,… Continued

PR News celebrated its Top Women in PR honorees at an awards luncheon held at New York City’s Grand Hyatt on Jan. 26, 2016.

You and your bosses need to be valuable resources to each other. Know how to communicate with them.

In a weather disaster, as with any crisis, over-communicate your message in a timely manner; do it clearly, concisely and on platforms where your customers are likely to be.

Keeping up with media trends can sometimes feel like a full-time job. Here are a few key trends to look for as PR pros plan their 2016 campaigns.

Do you want an online real-time dashboard or do you prefer data visualization on a slide or two in your monthly reports?

While each situation is unique, the importance of effective communication in these instances isn’t.

During the opening days of 2016, a hot new startup company, Lumosity, was hit with a $2 million fine for false advertising