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We talk to Paul Englert of C. Mondavi & Family about the insights he pulls, and how he uses them.

Just because it’s here today—be it an algorithm, platform or even a successful strategy—doesn’t mean it’ll be of any use tomorrow in the whirlwind that is the social media space.

At issue: a rule that would require disclosure of every conversation between a journalist and a PR pro trying to place an editorial for a client.

For PR News Measurement Hall of Famer Katie Paine, the first questions relating to dashboards should be: “What is my goal?” “What outcomes is my communications strategy or tactic going to achieve?” and “What are my measurable objectives?”

If you haven’t gotten on the Facebook Video bandwagon yet, don’t worry, there’s still plenty of time to make an impression on the social network.

An actor by trade, former First Lady Nancy Reagan, who died Sunday at 94, always seemed to be a first lady from central casting. She was much more than that, though. She also functioned as a presidential PR pro.

Thanks to PR, MOVE Bumpers transformed from a regional business into a brand with national recognition in a matter of months.

Reports of grammar’s death have been greatly exaggerated.

If you’re extraordinarily lucky, influencers are working their magic on your brand’s behalf with zero effort on your part. If your luck is rather ordinary, then somehow you’ve got to find influencers who might already feel positive about your brand and work with them on your brand’s behalf.

When thinking about how to use dashboards to display campaign data, there are really two types of data visualizations to choose between.