Procter & Gamble – Tide Loads of Hope Launched in response to the devastation that Hurricane Katrina caused to the New Orleans area in 2005, Procter & Gamble’s Tide Loads of Hope offers communities a… Continued
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2016 PR News CSR Hall of Fame: ESPN
March 10th, 2016 by Mark RenfreeESPN – The V Foundation for Cancer Research Don’t give up…don’t ever give up. These are the words that have come to embody The V Foundation for Cancer Research, which was formed by legendary basketball… Continued
2016 PR News CSR Hall of Fame: JetBlue
March 10th, 2016 by Mark RenfreeJetBlue Airways – Soar With Reading A 2001 study by Susan Neuman, a childhood literacy expert, found that children in underserved communities only have access to one age appropriate book for every 300 children in… Continued
2016 PR News CSR Hall of Fame: Macy’s
March 10th, 2016 by Mark RenfreeMacy’s – Believe Campaign For eight years Macy’s Believe campaign has been encouraging believers of all ages to visit their local Macy’s store to drop off a their letters to Santa in iconic red letterboxes,… Continued
Uber & Apple Caught in the Crossfire: What to Do When Ensnared in a Crisis Not of Your Making
March 7th, 2016 by Seth ArensteinOne of the best-known PR lessons for brands is that it’s a good idea to have a crisis plan in place since no organization is immune to a crisis situation, as PR pros have argued repeatedly in these pages. But what can and should brands do when they find themselves in the crosshairs of someone else’s crisis or in a crisis not directly related to them?
How PR Pros Can Turn Smart CEOs Into Dynamic Communicators
March 7th, 2016 by Jack Modzelewski & J.J. CarterSavvy communication professionals invest time thinking about the toughest business challenges their CEOs face, from outmaneuvering competitors to addressing operational vulnerabilities.
Managing an Unpopular Stance: the Boston Bar Assoc. & the Bomber Trial
March 7th, 2016 by Kerry Crisley, Director of Communications, Boston Bar AssociationThere will be times in most professional settings when the position your brand takes isn’t a popular one.
Seven Ways You Can Prove PR’s Worth via ROI
March 7th, 2016 by Adryanna Sutherland, President, Gyro CincinnatiToday’s PR pro needs to demonstrate direct correlation of PR to lead generation. Thankfully, new tools and tactics are available to gain control of reporting.
When Change Is Unnecessary: 5 Things to Consider Prior to Rebranding
March 7th, 2016 by Roger Sametz, President, CEO, Sametz Blackstone AssociatesNot long ago, many thought of a brand as something that only attached to (and benefited) consumer goods: toothpaste, cars, detergent or jeans.
The Week in PR
February 29th, 2016 by PRNEWSHere’s something journalists don’t see often: a prompt and full press release from a brand that’s lost a court case.