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Determining the strategy at the heart of your storytelling efforts is crucial.

Don’t hesitate anymore; these steps will help you get your Snapchat experience off on the right foot.

When there’s a disconnect between the C-suite’s concerns and your PR efforts, you’re asking for trouble.

Through fervent media pitching, PR agency Konnect PR, was able to surpass every goal laid out by its brand partner.

CEOs of two media agencies owned by U.K.-based WPP are under fire for alleged offensive conduct.

Twitter might be in trouble as business, but as a source of news flowing out of SXSW Interactive, which kicks off March 11 in Austin, Texas, it can’t be beat.

We talk to Paul Englert of C. Mondavi & Family about the insights he pulls, and how he uses them.

Just because it’s here today—be it an algorithm, platform or even a successful strategy—doesn’t mean it’ll be of any use tomorrow in the whirlwind that is the social media space.

At issue: a rule that would require disclosure of every conversation between a journalist and a PR pro trying to place an editorial for a client.

For PR News Measurement Hall of Famer Katie Paine, the first questions relating to dashboards should be: “What is my goal?” “What outcomes is my communications strategy or tactic going to achieve?” and “What are my measurable objectives?”