Millennials Prefer Change Through Individual Actions 

April 25th, 2011 by

Members of the generation born from 1980 onward embrace social media as medium for enacting change, rather than traditional political channels.

Media Beat: Management Stories Rare But Favorable 

April 25th, 2011 by

Management-themed stories—despite low share of voice—are getting a more positive take from the media, showing significant improvement over last year’s more critical tone.

Tip Sheet: Apply the Golden Rule in Your Client Relationships

April 25th, 2011 by

Close collaboration with your clients leads to better results, but concrete steps need to be taken to achieve an empathetic partnership, says PR News Advisory Board member and Solomon McCown & Co. CEO Helene Solomon.

Case Study: Levi’s Sustainability Initiative Proves That a Solid CSR Message Does Wash With the Public

April 25th, 2011 by

In order to curb its environmental impact—one pair of jeans at a time—Levi Strauss and Edelman fashioned a strong consumer call to action driven by influencer identification and online conversation.

Quick Study: Millennials Prefer Change Through Individual Actions; Digital Staffing Flattens in Spring—Agencies Hiring Most

April 25th, 2011 by

As the economy slowly picks up, major media coverage of the top 100 U.S. corporations (tracked Dec. 2010 – April 2011) is decidedly positive, particularly management-themed stories—despite their low share of voice. Could it be… Continued

How to Increase Visibility via Social Bookmarking

April 25th, 2011 by

Social bookmarking sites like Delicious and are, in essence, search engines and should be leveraged in lifting your content’s—and your brand’s—profile.

Creating a Winning Facebook Strategy: 10 Questions to Like

April 19th, 2011 by

Geoff Livingston, co-founder of Zoetica and the keynote speaker for PR News’ May 24 Facebook Conference, lays out 10 crucial questions for organizations to consider when developing a Facebook strategy.

Crisis Management Always Causes a Management Crisis

April 19th, 2011 by

As we’ve seen recently, a serious crisis puts serious pressure on executive leadership. And, sadly, the same denial-based crisis response pattern repeats itself far too often.

PR News Q&A: Keys to Increasing Facebook Engagement

April 19th, 2011 by

Want to keep your Facebook likers engaged? Facebook Conference speaker Jason Winocour of Hunter PR recommends useful and entertaining content, and open dialogue—and try not to delete negative posts.

Avoid Shiny Objects: Four Social Media Strategies to Engage the Fifth Estate

April 18th, 2011 by

In this excerpt from his upcoming book, "Welcome to the Fifth Estate: How to Create and Sustain a Winning Social Media Strategy," PR News Facebook Conference keynoter Geoff Livingston lays out four strategies that organizations use to build their online communities.