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Benefits Boost Bottom Lines

Benefits Communications Drives Bottom Lines: A strong benefits communications plan can lead to greater employee satisfaction and a stronger bottom line for business, according to a new white paper released by Colonial Life.

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Social Media & Your Business Growth

Using Social Media to Grow Businesses: A social media marketing industry report released by WhitePaperSource’s Michael Stelzner, titled “How Marketers Are Using Social Media to Grow Their Businesses” and sponsored by the Social Media Success Summit 2009, offers

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Prepping for Interviews During a Crisis

Following are six ways to defuse a crisis situation when speaking to the media: •    Know what you want to say before the interview. Instead of waiting for questions to trigger your message, look for … | MORE »

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Media Relations 2.0: Bridging PR & Journalism

As the newsstand shrinks, communications professionals are making more room for themselves in the expanding domain of digital media. But this historic shift in the delivery of news content has also challenged PR practitioners—especially those … | MORE »

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Best Practices for Using Web Video in Employee Communications

1. Find the hook. Employees will decide in the first few seconds whether they will watch a video or not. Draw them in with an interesting hook. 2. Entertain. People love entertainment. A fast-paced and … | MORE »

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10 Commandments for Media Relations During a Crisis

Here’s a 10-rule primer on how to deal with the press during a crisis situation: 1.    Have a plan in place: Don’t learn on the job. 2.    Have a team in place: Assign duties before … | MORE »

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More Internet Users Reading Online Newspapers

In a year when the woes of newspapers — layoffs, consolidations, and outright closings — are more extensive than in any period in memory, strong evidence of the changing nature of media use in America … | MORE »

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Private Giving to Developing Country Has Been Recession-Proof

Despite the global recession, private giving and remittances are expected to be lifelines to help developing countries weather the economic storm, according to the new 2009 Index of Global Philanthropy and Remittances published by Hudson … | MORE »

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Three Ways to Conduct a Successful Media Training Session

In this 24/7 media world, knowing how to present oneself on camera, radio, in print or a social media platform, has never been more important. In this vein, media training for execs is critical. Following … | MORE »

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Domino’s YouTube Crisis Response: Interview with Tim McIntyre

Crisis communications for large global companies like Domino’s still requires a considered response—especially in today’s tweeting, blogging and Facebook-saturated PR environment. After a Web video showing Domino’s employees tainting food products went live on YouTube, … | MORE »

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