A new Ginger Consulting study shows that influential, ahead-of-the-curve women view their smartphone as their essential lifeline.
While social media is transforming how nonprofits communicate with stakeholders, many organizations lack the digital tools to properly manage their social platforms.
As a rash of crises threatens corporate reputations and leadership, organizations must prove their commitment to cooperate with authorities and work toward resolutions.
Despite the growing popularity of social networks, the e-mailing of press releases is not abating.
Case Study: Full-Scale PR Campaign Helps Elmhurst Memorial Hospital Survive Transplant to New FacilityApril 30th, 2012 by Bill Miltenberg
A fully integrated communications approach—including print, broadcast, digital and social media—drove thousands of people to the grand opening festivities of a suburban Chicago hospital.