Jumping on trending hashtags is something that brands should take very seriously. Even though it seems innocuous, social media has seeped into just about every aspect of modern day culture and communication, and it’s still an area rife with danger.
We’ve all seen brands haphazardly insert themselves into a trending topic only to go down in flames moments later. At times, social media is serious business and it pays to keep a close eye on the conversations happening online.
Luckily for brand communicators, today’s national grilled cheese day hashtag is the perfect example of a trend that almost any brand can participate in safely. For one thing, just about everybody loves grilled cheese. A holiday like this isn’t just for restaurants and food brands. It’s safe to assume that a large chunk of your audience has strong feelings about this classic comfort food, no matter your industry.
If you’ve got a little extra time—or you've built the holiday into your editorial calendar— digging up fun facts and tidbits about grilled cheese or taking a unique angle on the trend will help set your post apart from the normal well-wishing and indulgent food pictures. In the examples below, brands found fun and interesting ways to insert themselves into the conversation that ultimately kept the brand front and center.
Cheezus is also my favorite Kanye concept album.
— Penguin Random House (@penguinrandom) April 12, 2016
A video posted by Official PETA (@peta) on
Did you know, the Quintessential Grilled Cheese holds the record for Most Expensive Sandwich? 🧀 🍞 The luxury snack, created by New York restaurant Serendipity 3 is served on two pieces of French Pullman champagne bread which is made with Dom Perignon champagne and edible gold flakes, with white truffle butter and the very rare Caciocavallo Podolico cheese. The sandwich is served with South African Lobster Tomato Bisque as a dipping sauce. And the price? $214 (£132.64) #nationalgrilledcheeseday #cheese #food #foodie #cheesesandwich #sandwich #guinnessworldrecords #officiallyamazing #hungry #serendipity3 #nyc #newyork
A photo posted by Guinness World Records (@guinnessworldrecords) on
— Waffle House (@WaffleHouse) April 12, 2016
You can even sit on the Supreme Court of Texas and have a little fun with #NationalGrilledCheeseDay:
— Justice Don Willett (@JusticeWillett) April 12, 2016