Overuse of the dash is becoming an issue. You might be using it wrong, or your thoughts might be cluttered and disjointed. It’s time to stand up for restraint and examine your writing for signs of this creeping menace. Let’s get back to basics and talk about when it should and shouldn’t be used.
Topics
2 PR Tactics to Help Smash Fundraising Goals
March 25th, 2016 by Mark RenfreeAny communicator who’s worked in the nonprofit space knows just how tricky it can be to stand out among the cacophony of worthy causes jockeying for donations. Havas PR and the IPLP focused on making an emotional connection with potential donors and linking up with already-existing trends to achieve their fundraising goals.
New CEO Ingram Sets JWT on Right Path for Diversity
March 24th, 2016 by Ian James WrightCredit is due to ad agency J. Walter Thompson and WPP for surpassing our advice on their crisis. A new CEO with a new vision, backed up by JWT’s new documentary focused on the achievements of female pioneers and leaders, all add up to an earnest response to an ugly public relations moment.
How to Take the Fear Out of the 2 D’s: Data and Dashboards
March 24th, 2016 by Steve GoldsteinIf there’s a letter in the alphabet that sprouts legs and chases PR pros through the hills and valleys of their nightmares, it’s the letter D, as in data and dashboards. Your first step in cutting them down to size: Have a clear understanding of what success looks like to senior leaders.
3 Measurement Tips to Get the C-Suite to Brag About PR
March 23rd, 2016 by Mark RenfreeThe C-suite’s time is limited and expensive—a recent estimation found that a one-hour meeting with executives at a mid-sized company would cost shareholders $30,000 per hour. These three measurement tips will help focus your PR reports to ensure they line up with executives’ priorities.
A 4-Question Quiz for Brand Storytellers
March 22nd, 2016 by Ian James Wright“Storytelling” is a trendy concept in the world of PR and marketing that implies elevating your work to a realm of artistry. But every story has a first step, so start at the beginning and don’t ignore the foundation of what makes a story effective.
Twitter’s 10th: A Fond Look Back at 10 Tweet Fails
March 21st, 2016 by Mark RenfreeWe’ve compiled a list of 10 of the worst branded Twitter fails from the past decade. So get ready to smile, grimace and cringe at this selection of haphazard social media work from some of the world’s most well-known brands.
5 Ways PR Must Evolve Alongside the Publishing Industry
March 21st, 2016 by Charles BarberAs publishing continues its evolution and old media giants compete with countless back-room bloggers and brands for attention, getting content disseminated far and wide—and to very specific target audiences—is an increasingly sophisticated task.
5 Tips to Help Communicators Lead Brands’ Dialogues on Data Security
March 21st, 2016 by Derek LyonsC-level execs, especially board members, rightfully are becoming more concerned and aware. The rivers of data flowing underneath businesses they run are at legitimate risk. The damage from breaches can run into the hundreds of millions of dollars when totaling the financial impact of what comes with a breach today: customer and activist investor lawsuits, initial and ongoing investigations and the strain on technological and human capital.
Tips and Tactics to Help PR Communicate More Effectively With CEOs and the C-Suite
March 21st, 2016 by PRNEWSOnce PR is crystal clear on the brand’s business goals, communication is next. Always communicate to the CEO using the business terminology the C-suite employs.