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Put a Human Face on Media Messages

It’s common knowledge that smoking causes health issues that increase the risk of death–not an insignificant price to pay for lighting up. But, in spite of this widespread knowledge, thousands of people pick up the … | MORE »

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Majority of Americans Still Prefer Print Over Digital

Recently, The Rosen Group polled Americans on their media preferences, and the results suggest that, despite the prominence of emerging digital media platforms, print is still deemed the most credible news source. Among the additional … | MORE »

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Tip Sheet: Study Gauges Media’s Perception of PR’s Value & Suggests Room for Improvement

By Larry Parnell A newly released national study of 12,000 editors and reporters holds some surprises and reaffirms conventional wisdom on the relationship between public relations professionals and the news media. It also challenges us … | MORE »

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Quick Study: Traditional vs. New Media; Media Spend’s Sharp Decline; Marketing Plans Fail; CMOs Pick Up Slack

Majority Still Questions Blogs’ Credibility: The Rosen Group polled Americans on their media preferences, and the results suggest that, despite the prominence of emerging digital media platforms, print is still deemed the most credible news … | MORE »

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Charting The Industry: Press Values PR – With a Few Caveats

Digital media’s ongoing emergence may be rewriting the rules of traditional media relations, but PR pitches still drive coverage in a big way. Submissions from PR professionals are used by more than 94% of editors/journalists, … | MORE »

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Measuring the Real Value of Internet Media

Seems the paid media folks are having as much of a challenge getting their arms around measuring value in the social media and interactive environment as earned media people. Nielsen is calling for standards and … | MORE »

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Proving Value: Measures of Success

By Mark Weiner If "proving value" remains one of PR’s greatest challenges, why do so many people get it wrong? The difficulty may be that values are subjective: They change from organization to organization but … | MORE »

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When Not to Pitch

Every day, public relations professionals pitch stories to media outlets of every stripe. First, the bad news: The vast majority do not succeed in generating coverage. Editors, producers and reporters are constantly overwhelmed with requests … | MORE »

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Media UNTraining:  Avoiding ‘Overprocessed’ Media Images  

Remember the days of the formally dressed, carefully contrived talking head that looked into the camera and sternly parroted the company line?  Good, now forget it because that spokesperson is a dinosaur, and training today’s … | MORE »

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Board of Directors Paying More Attention to CSR Opportunities

Boards of directors are increasingly paying attention to the risks and opportunities associated with corporate responsibility, sustainability and climate change, according to a survey commissioned and released today by Deloitte and Corporate Board Member magazine. … | MORE »

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