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Climate Change Risks Could Cost Developing Countries Up to 19% of GDP by 2030

Report says action on climate adaptation may significantly reduce losses and increase economic sustainability. | MORE »

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Seven Ways to Build Your Media Lists

Publications come and go, and and their staff does as well. But, with new publications emerging, and other titles closing, how do you keep up to date | MORE »

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How to Launch and Execute Green Marketing

Following are basic guidelines to help you implement a green marketing campaign. | MORE »

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Should We Be More Social or Stay Traditional?

As the media continues to converge, it is increasingly important for public relations professionals to maintain strong relationships with all reporters and influencers; whether more traditional outlets or the new breed of media bloggers and thought leaders.  After all, ensuring a client’s communications and messages | MORE »

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Generate Sales Leads with PR and Media Relations

How to drive up your product sales by employing effective media relations best practices. | MORE »

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The Importance of Community Relations

For PR firms considering how to integrate a community relations policy into their portfolio of programs, read on. | MORE »

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Life, or Something Like It: Leveraging Advances in Social Aggregation

In June 2009, social media connoisseur (and Edelman VP of Digital Insights) Steve Rubel made an announcement via his blog, micropersuasion: He would be abandoning the highly trafficked platform in favor of The Steve Rubel … | MORE »

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Social Media: A Company’s Asset or Liability?

Major companies are taking a serious look at the security risks the use of social media can have on their success. Below we share with you the results of a study that takes a closer look at the views of top management teams. | MORE »

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Climate Change: Emerging Front in Crisis Comms

Mad Men, the hit AMC series about a 1960s ad agency, evokes a workplace culture where outrageous sexism—behavior which even hinted at today would unleash a firestorm of litigation—is standard operating procedure. In contrasting then … | MORE »

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Climate Change: Emerging Front in Crisis Communications

Crisis communications guidelines to follow in the environmental arena | MORE »

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