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PR News Q&A With Clinton Schaff: Measuring Social Media Success

January 19th, 2012 by

In advance of PR News’ Feb. 16 Digital PR Summit in San Francisco, GolinHarris’ Clinton Schaff gives a preview of key social media metrics that resonate with the C-suite.

Seven Tips for Making Employees Brand Champions on Social Media 

January 19th, 2012 by

Clearly understood guidelines, training and monitoring are essential when it comes to employee engagement on social networks—but so is freedom to express one’s personality.

Preparing for a Global PR Battle: Understand Cultures, Influencers

January 18th, 2012 by

Access Communications’ Brian Regan provides four tips for conducting global media outreach.

An Opportunity for Pinkberry to Do Good

January 18th, 2012 by

Pinkberry has distanced itself from its co-founder, who was arrested for assault with a deadly weapon—but there is a better way to take control of a negative news cycle.

Captivate’s Work/Life Balance Infographic

January 17th, 2012 by

  Back to "How PR Can Feed the Data Journalism Pipeline" 

Captivate’s Work/Life Balance Infographic

January 17th, 2012 by

  Back to "How PR Can Feed the Data Journalism Pipeline" 

How PR Can Feed the Data Journalism Pipeline

January 17th, 2012 by

InkHouse Media + Marketing principal and co-founder Beth Monaghan provides tips on how to use proprietary and unique market data to gain media coverage.

How PR Can Feed the Data Journalism Pipeline

January 17th, 2012 by

InkHouse Media + Marketing principal and co-founder Beth Monaghan provides tips on how to use proprietary and unique market data to gain media coverage.

Community Papers Preferred Source of Local News

January 17th, 2012 by

Don’t forget about local beats when pitching stories, as smaller communities continue to embrace their local newspapers.

Getting a Customer Price Increase Right: Come On Down, Public Relations

January 16th, 2012 by

Netflix, Verizon, BofA: Pricing crises were big in 2011, and they just might have been prevented had PR been involved in the decision-making processes.