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PR News Q&A With Joshua Nafman: Hanging Out With PepsiCo on Google+

December 21st, 2011 by

In advance of PR News’ Feb. 16 Digital PR Summit in San Francisco, PepsiCo digital engagement manager Joshua Nafman discusses the opportunities for brands to connect with their stakeholders on Google+.

Four Media Tricks of the Trade to Watch Out for During a Crisis

December 21st, 2011 by

Imprimis PR CEO Aman Gupta discusses and prescribes actions to combat four sly media tactics often used during an organizational crisis.

Face-to-Face Lives On: Meetings to Increase in 2012

December 21st, 2011 by

Event PR is alive and well, as meeting suppliers are projecting an increase in events and meetings in 2012.

Top 10 Mom Communications and Marketing Trends

December 21st, 2011 by

Mom Central Consulting CEO Stacy DeBroff covers the top 10 list of trends from her firm’s research studies and work with mom influencers.

Four Tips for Creating a Seamless Media Center

December 20th, 2011 by

Looking to create a one-stop digital shop for inquiring media? Covalent Logic’s Stafford Kendall provides four ways to make your organization’s media center pop.

Case Study: Sly Messaging and a Personal Media Relations Touch Help Drive Global Buzz Around Hilton’s Spa Launch

December 19th, 2011 by

To achieve maximum buzz around the launch of its first "eforea: spa at Hilton," the communications team concealed as many details as possible leading up to the official announcement. Mini spa treatments for journalists didn’t hurt, either.

Case Study: Sly Messaging and a Personal Media Relations Touch Help Drive Global Buzz Around Hilton’s Spa Launch

December 19th, 2011 by

To achieve maximum buzz around the launch of its first "eforea: spa at Hilton," the communications team concealed as many details as possible leading up to the official announcement. Mini spa treatments for journalists didn’t hurt, either.

Tip Sheet: Prevent the ‘Iago Effect’ From Dooming a CEO

December 19th, 2011 by

It’s the top communicator’s job to make sure a CEO doesn’t fall prey to the machinations of a "trusted" lieutenant.

Four Media Relations Faux Pas to Avoid on Twitter  

December 19th, 2011 by

Sandra Fathi, president of Affect, offers tips on what not to do when using Twitter to communicate with media professionals.

Moms’ Online Engagement Impacts In-Store Buys

December 19th, 2011 by

Moms look to social media to participate in dialogues with brands, give feedback and get inside information.