Topics

PR Pros Must Hold Up a Mirror to Top Managers in Dysfunctional Organizations

February 6th, 2012 by

Corporate leaders often overlook or ignore communication issues when organizations struggle to succeed. This is where the proactive PR pro comes in.

Charting the Industry: Is the Blog Fading? Don’t Bet On It

February 6th, 2012 by

While a study finds that the number of corporate blogs is declining, experts say the platform yields an important digital/social PR benefit: control.

Charting the Industry: Is the Blog Fading? Don’t Bet On It

February 6th, 2012 by

While a study finds that the number of corporate blogs is declining, experts say the platform yields an important digital/social PR benefit: control.

Case Study: Extreme Media Makeover: Baylor Health Care System Peps Up Tired Online Newsroom to Great Results

February 6th, 2012 by

Compelling content and innovative Web features have driven more than 10,000 visits per month for Baylor Health Care’s revamped online newsroom.

Case Study: Extreme Media Makeover: Baylor Health Care System Peps Up Tired Online Newsroom to Great Results

February 6th, 2012 by

Compelling content and innovative Web features have driven more than 10,000 visits per month for Baylor Health Care’s revamped online newsroom.

Like All Brands, Presidential Campaigns Must Convert Followers to ‘Customers’

February 3rd, 2012 by

A presidential campaign is a brand like any other, and as such should aim for engagement on Twitter, not just amassing followers.

PR News Poll: All Hands on Deck for Social Media

February 2nd, 2012 by

PR News asked members of its online community if everyone on their communications team is expected to engage in social media.

PR News Poll: All Hands on Deck for Social Media

February 2nd, 2012 by

PR News asked members of its online community if everyone on their communications team is expected to engage in social media.

Facebook’s Message to Investors: Look to the Stars

February 2nd, 2012 by

Mark Zuckerberg is telling potential investors to focus on the distant future and think beyond Facebook’s initial valuation—just in case it’s a slight disappointment.

7 Ways to Separate Yourself From the Pack When Pitching the Media

February 2nd, 2012 by

PR agency vet Arthur Solomon offers seven tips to help make your media pitches stand out.