Topics

U.S. ‘Alpha Females’ Choose Smartphones Over Sex

May 1st, 2012 by

A new Ginger Consulting study shows that influential, ahead-of-the-curve women view their smartphone as their essential lifeline.

U.S. ‘Alpha Females’ Choose Smartphones Over Sex

May 1st, 2012 by

A new Ginger Consulting study shows that influential, ahead-of-the-curve women view their smartphone as their essential lifeline.

5 Tactics to Help You Eliminate Your SEO Blind Spot

May 1st, 2012 by

Crafting the perfect message is not enough—PR pros must use SEO tactics to make those message visible on the Web.

Case Study: Full-Scale PR Campaign Helps Elmhurst Memorial Hospital Survive Transplant to New Facility

April 30th, 2012 by

A fully integrated communications approach—including print, broadcast, digital and social media—drove thousands of people to the grand opening festivities of a suburban Chicago hospital.

Facebook Stocks Up on Feel-Good Capital in Advance of IPO

April 30th, 2012 by

With the help of ABC News, Facebook is publicizing a soon-to-be-announced "life-saving tool."

Facebook Stocks Up on Feel-Good Capital in Advance of IPO

April 30th, 2012 by

With the help of ABC News, Facebook is publicizing a soon-to-be-announced "life-saving tool."

Tip Sheet: Make the Changing Media Paradigm Work for You

April 30th, 2012 by

The shift toward all media outlets operating in real time, engaging with their audiences on social media platforms and generating online video presents the PR pro with more opportunities than threats.

10 Tips for Handling a Crisis on Twitter

April 30th, 2012 by

Burson-Marsteller’s Dallas Lawrence lays out some Twitter to-do’s for managing a crisis.

Tip Sheet: Make the Changing Media Paradigm Work for You

April 30th, 2012 by

The shift toward all media outlets operating in real time, engaging with their audiences on social media platforms and generating online video presents the PR pro with more opportunities than threats.

10 Tips for Handling a Crisis on Twitter

April 30th, 2012 by

Burson-Marsteller’s Dallas Lawrence lays out some Twitter to-do’s for managing a crisis.