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Writing for the Web: Adapting Online Content to Improve Visibility

Content is king, as the not-so-old adage goes. If that’s true (and let’s assume it is), then search engines are the higher beings to which these kings’ power is ascribed. It’s an apt metaphor when you consider that search engines determine which online content is seen by audiences, and which content is resigned to languish on the second page of search results. | MORE »

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Moving Sustainability Forward

Forget the economy–companies nationwide are increasing their CSR efforts across the board, according to a new study. | MORE »

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Traditional News Outlets Not Dead Yet

Forget the hype! Traditional news is still alive and well as a source of news, despite the digital onslaught. | MORE »

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Media Relations Best Practices

Need a refresher course on how to ramp up your media relations practices, check out the following: | MORE »

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Green Building Employees More Productive Than Non-Green Counterparts

An provocative new study buttresses claims that green is better. | MORE »

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Measuring Up: The PR Measurement Survey

Measuring the results of your PR efforts has become paramount. As a service to the PR industry, PR News, in partnership with Cision (http://us.cision.com), is seeking your feedback on trends in measurement. Please take a few minutes to share with us how you are measuring your communications initiatives. | MORE »

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PR’s Role in Organizational Management

Take PR News and BurrellesLuce’s organizational management survey. | MORE »

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Moving From Reputation Manager to Trust Builder

Financial advisers, insurers, automobile companies, Major League Baseball, government officials, educational institutions—the list of tarnished icons and leaders goes on and on. Regardless of their size or type, their shame spills over on to every … | MORE »

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EXAMPLES OF CRISIS-CENTRIC SOCIAL MEDIA TOOLS IN ACTION

Communications executives are constantly bombarded with examples of how social media fueled a crisis situation. For a dose of much-needed optimism, here are a handful of organizations that have effectively implemented social media into crisis … | MORE »

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Double-Edged Sword: How Social Media Can Fuel & Extinguish Crises

Nowhere is time more of the essence than in crisis communications. But, as executives know all too well these days, time—at least in the context of business—no longer exists on a linear plane. Its dimensionality … | MORE »

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