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7 Tips to Consider for Your New Google+ Brand Page

November 7th, 2011 by

Google has finally launched its much-awaited brand pages for Google+. Euro RSCG Worldwide’s Romey Louangvilay gives you the inside scoop on how to maximize the potential of this powerful new point of connection between your brand and your audiences.

Tip Sheet: Avoid the Traps of Greenblushing and -bashing

November 7th, 2011 by

Communicators of CSR efforts already have greenwashing to worry about—how about two more potential PR minefields?

Marriott Books Room for Customer Reviews on its Own Site

November 7th, 2011 by

Taking some engagement cues from Yelp and TripAdvisor, Marriott will soon allow its customers to post reviews on its site.

Tip Sheet: Avoid the Traps of Greenblushing and -bashing

November 7th, 2011 by

Communicators of CSR efforts already have greenwashing to worry about—how about two more potential PR minefields?

Nearly Half of Employers Unhappy With Worker Performance

November 7th, 2011 by

While many business leaders report being unhappy with team members’ performance, those who are satisfied attribute success to one-on-one communication.

Case Study: A Needle in a Haystack: PR Outreach Drives Global Search for Progeria Sufferers in Race for a Cure

November 7th, 2011 by

Comprehensive local media outreach in 10 different countries helped find 24 undiagnosed sufferers of the devastating premature aging disease.

Sustainability Stagnant in Packaging

November 7th, 2011 by

After a five-year trend of increased sustainability and innovation in the packaging sector, the emphasis on sustainability has slowed thanks in large part to harsh economic conditions.

Case Study: A Needle in a Haystack: PR Outreach Drives Global Search for Progeria Sufferers in Race for a Cure

November 7th, 2011 by

Comprehensive local media outreach in 10 different countries helped find 24 undiagnosed sufferers of the devastating premature aging disease.

Not Always Room at the Table for PR Pros During Media Calls 

November 7th, 2011 by

Inkhouse Media + Marketing co-founder Beth Monaghan looks at when PR pros should—and shouldn’t—sit in on media interviews.

When the Unthinkable Happens: Nine Steps to Dealing With Workplace Violence

November 7th, 2011 by

What can PR professionals do when violence strikes at work? Empathy and transparency both come to mind.