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2016 Diversity & Inclusion Awards: Diversity & Inclusion Campaign
December 5th, 2016 by Mark RenfreeWhy Your PR Budget Needs to Include PR Analytics
December 5th, 2016 by Susan Sweenie, SeeDepth Inc.The value of measuring and analyzing outcomes cannot be stressed enough. While it may take an investment to implement measurement and purchase the best tools, the very heart of doing so saves companies money and resources in the long run. Your marketing budget may be for naught if you fail to analyze what’s working and what isn’t—you could be throwing money out the door year over year if you’re not measuring success.
Why You Should Allocate Your PR Budget Surplus to Measurement Now
December 5th, 2016 by MARGOT SAVELLIt’s too late in the year to plan and execute a new PR campaign. And you lack the amount you would need in the budget for another major expenditure. But your use-it-or-lose-it situation means you need a smart solution, stat. Have no fear: It’s measurement to the rescue. Why measurement? Think of it as an opportunity to demonstrate to your company leadership that you can be resourceful and that you understand the importance of data. In other words, use the rest of your budget in a data-driven media analysis to substantiate the influence of your 2016 PR effort and provide a strategic roadmap for 2017.
IBM Study Urges Brands to Talk Online About CSR
December 5th, 2016 by Dave ArmonA study warranting attention was unveiled during a U.S. Chamber of Commerce Foundation conference recently. Backed by sentiment analysis software from IBM, the objective was to see if companies that were vocal about their CSR received a reputational lift online and, if so, by how much. Part II: Many of us talk about corporate social responsibility (CSR), but can we define it? A recent Aflac study, shared with PR News Pro exclusively found executives in the CSR space have many definitions for it.
Social Budgets: How Your Brand Can Spend Few Dollars on Social Media and Reap Large Rewards
December 5th, 2016 by Seth ArensteinAs a PR pro, you’ve heard the advice often: Stick to the basics that you learned in Communications 101. It applies in so many situations, including thinking about paid social, according to PR pros we spoke with about the subject. And, yes, all of them have modest budgets for social media.
Veteran PR Financial Analyst Doubts Firms Are Educating Employees About Under-Charging
December 5th, 2016 by Seth Arenstein“Almost all firms are over-servicing,” Gould says, though small ones, with yearly revenue of $3 million or less, are the major culprits. This largest group of firms often lacks sophisticated time-management systems (one he recommends is ClickTime) and a chief financial officer (CFO) to oversee, interpret and analyze the data such a system produces.
The Week in PR
December 5th, 2016 by Seth ArensteinWhose Court? A California court is deciding whether or not to honor a clause that prohibits Wells Fargo customers from suing the bank over the phony accounts scandal. Should the clause hold in court, wronged customers will forced to submit to arbitration, an option seen as more favorable to Wells Fargo.
3 Fundamentals for Building an Influencer Program on Instagram
December 2nd, 2016 by Steve GoldsteinInstagram might be the best social platform for reaching people who actually like to engage with brands on social media. But there’s only so much a brand itself can do to win followers and inspire engagement. Third-party endorsement from Instagram influencers can make a real difference.
Crisis PR and Media Panel: Lessons From Roger Ailes, Martin Shkreli and Other High-Profile Cases
December 2nd, 2016 by Andrew Blum, AJB CommunicationsWhat do you get when you put together a panel of two crisis PR executives and two high-profile reporters speaking to a group of law firm PR people? Answer: a wide-ranging discussion of PR/legal dynamics and how media and PR can work effectively on news relating to high-profile complex litigation.
#StopFundingHate vs. #DumpKelloggs: When a Brand Is Squeezed From Both Sides
December 1st, 2016 by Ian James WrightKellogg Co. is between a rock and a hard place. On Nov. 29 the cereal giant announced it was pulling advertising from Breitbart, the right-wing news outlet that rocketed to wider recognition after its executive chair Steve Bannon was tapped for the position of senior counselor to president-elect Donald Trump.