2016 PR People Awards: Measurement Expert of the Year

Winner: Angela Sinickas, CEO, Sinickas Communications, Inc.

Angela Sinickas has been called a pioneer, guru, maven and even a diva of measurement. Her work in 32 countries has led to an international reputation for thought-leadership, and her clients include 25 percent of the Forbes largest 100 global companies list.

Sinickas was the only non-UK communicator asked to develop the UK's CIPR group's internal communication measurement matrix. She has been invited to speak more than 350 times because she inspires communicators about practical ways they can incorporate research into their work easily and inexpensively. Sinickas has also written over 150 articles; her measurement manual is in its third printing.

Sinickas worked on the JTI audit, which led to doubling of the internal communication staff from seven to 14 and an increase in budget—all based on research-informed recommendations. The client's satisfaction led to three additional surveys from February to September: one about a headquarters relocation, one on CSR and one for the research and development function. The survey led to improvements of facilities and services based on the feedback.

Sinickas also conducted in-house measurement training programs for AT&T and the American Cancer Association. AT&T's training led to Sinickas being hired back to revamp their IC survey next year. ACA staff starting changing the way they plan during their first meeting with Sinickas, and they now want to expand the training by webinar throughout the U.S. Sinickas has also conducted surveys for Intel and Edward Jones, among others.

Honorable Mentions:

  • Tiffany Jackson, Beehive Strategic Communication
  • Jessica Onick, Citrix
  • Alan Wallace, Afilias