2016 PR People Awards: Media Relations Professional of the Year

Winner: Nati Katz, Manager, Technology Practice, Burson-Marsteller

Nati Katz has excelled in strategizing, planning and implementing B2B and B2C campaigns on behalf of nearly a dozen clients ranging from start-ups to Fortune 500s. With his creative storytelling approach, topics previously thought too technical for media coverage (IT, enterprise) emerged in national top-tier business and technology publications.

Over this past year, Katz set up more than 100 media interviews, secured hundreds of feature stories in high-profile publications and generated millions of impressions, which sometimes appeared together in single feature stories.

Largely because of his ability to craft interesting stories and build relationships with editorial teams, The Wall Street Journal’s April 26th Top Logistics & Supply Chain Newsletter featured six Burson-Masteller clients: Zebra Technologies, Pitney Bowes, Ford, Oracle, FedEx and Accenture. What truly makes Katz stand out is his unique ability to think like a journalist and create storylines that leverage multiple sources and offer different points of view.

“When I need to get the impossible done, Nati is always the first person I go to,” says CNBC producer Kori Hale. “As the consummate PR professional, he is a cut above the rest with his undeniable presence along with his strong charismatic aptitude and resourcefulness. Nati is always connecting people through his great relationships that span the entire business spectrum, and is always pitching new ideas and content that would be great for our show.”

Katz’s innovative approach surpasses ordinary PR thinking that merely couples a source and a newsworthy announcement. Rather, he seeks and pushes teams to develop the story further, introducing references, additional sources, tangible assets, timely and newsy components and highly creative angles that are yet to be covered.

Honorable Mentions:

  • Nicole Dye-Anderson, Barclaycard US
  • Alexandra Gambale, Peppercomm
  • Jamie Hall, Pascale Communications
  • Erica Hawksworth, Live Wire Media Relations, LLC
  • Diana Rickert, Illinois Policy Institute
  • Cara Schneider, VISIT PHILADELPHIA
  • Sharron Silvers, Burson-Marsteller
  • Johnny Smith, Ascension