Local television news is more effective in engaging viewers’ attention with advertising than other TV program genres and competitive media, says a Hearst Television study.
A new report tracking marketing and advertising finds that account services, public relations and social media are the areas in strongest demand among executives who plan to hire in the first quarter of 2011.
Katie Paine analyzes the fallout around the latest WikiLeaks release, and grades the stealthy whistle-blowing site’s communications vs. the efforts of the U.S. government.
Small business owners see social media as a key to customer engagement, says a survey by Constant Contact.
Research prior to or early on in a crisis sets a baseline for the enterprise’s image. Here’s a listing of the benefits.
There are many things to consider when integrating blogs and other social networks into an IR program—such as disclosure and adhering to legal compliance.
Have all your crisis ducks in a row? Here’s a checklist of questions from John R. Brooks of the Communication Services of the Evangelical Lutheran Church that may save you some trouble.
Smaller organizations can make a difference in climate change, too. Here are some common sense tips on how to get started.
At the heart of the New York Public Library Don’t Close the Book on Libraries campaign was a letter-writing effort to urge City Hall and lawmakers to restore funding for the Library. George Milhaltses, NYPL …
SEO Tactics for PR Success: Getting to the Top of Search Results One Thing, Suppressing Negative Posts Another Thing Entirely
MS&L’s Kai Blum and TopRank Online Marketing’s Jolina Pettice will also reveal the 10 key components for SEO success at the Dec. 8 PR News Webinar.