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Total Recall: What to Do When Good Food Turns Bad

APCO Worldwide VP Eliot Hoff provides six crucial communication strategies during a recall. | MORE »

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PR News Q&A: Margot Sinclair Savell on Avoiding Measurement Blind Spots

PR News Digital PR Summit panelist Margot Sinclair Savell discusses providing metrics to the C-suite, gauging influence and tying measurable objectives to a company’s business plan. | MORE »

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PR News Q&A: Margot Sinclair Savell on Avoiding Measurement Blind Spots

PR News Digital PR Summit panelist Margot Sinclair Savell discusses providing metrics to the C-suite, gauging influence and tying measurable objectives to a company’s business plan. | MORE »

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Top Retweet Driver: Person-ality

Social media platform provider GaggleAmp tracked 1.9 million tweets and discovered that, among six types of tweets, a person-mentioned element is by far the greatest driver of retweets. | MORE »

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Top Retweet Driver: Person-ality

Social media platform provider GaggleAmp tracked 1.9 million tweets and discovered that, among six types of tweets, a person-mentioned element is by far the greatest driver of retweets. | MORE »

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Ticker Shock: Five Strategies That Move the Stock Price Needle

To a CEO, there’s nothing like having the stock price move upward, and PR can play a big role in that outcome. | MORE »

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Ticker Shock: Five Strategies That Move the Stock Price Needle

To a CEO, there’s nothing like having the stock price move upward, and PR can play a big role in that outcome. | MORE »

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Case Study: PR Event With Scientific and Culinary Flavors Leaves Attendees With a Good MSG Taste in Their Mouths

"No MSG" was a sign that took America by storm in the late 1960s. Today a Food Network chef cooks up tasty dishes to help dispel negative glutamate connotations. | MORE »

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Case Study: PR Event With Scientific and Culinary Flavors Leaves Attendees With a Good MSG Taste in Their Mouths

"No MSG" was a sign that took America by storm in the late 1960s. Today a Food Network chef cooks up tasty dishes to help dispel negative glutamate connotations. | MORE »

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Quick Study: Americans Skeptical of Brands’ Association With Causes—Cite Disconnect Between Cause and Offering

â–¶ Consumers want Authenticity: Although the majority of Americans (96%) say they can identify two to three causes that are important to them personally, the 2011 MSLGroup Social Purpose Index finds that only 37% of … | MORE »

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