Word of mouth equals brand advocacy, and these three strategies can help small businesses drive word-of-mouth awareness.
Make your news releases and media alerts stand out in a journalist’s inbox with these eight methods.
Sure, you can make your PR copy sing, but are you an eagle-eye proofreader?
Verizon’s director of media relations takes a break from post-Sandy communications tasks to discuss his team’s content strategy.
Use one or more of these buzz tenets and you just might have a truly viral campaign, with over-the-top audience engagement.
While the media cranks out content that it prefers to be long remembered by readers, the BBS and News Corporation would prefer that their major crises would just go away. Here’s how each have fared.
Whether you’re entering the job market or you’re a seasoned vet considering a career move, here are five ways to nail any pre-employment writing assessment.