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Narrowcasting Your Audience and Understanding the ‘Real’ Stakeholders in the Modern Business World

John Volkmann, corporate vice president of brand and communication at AMD (once called Advanced Micro Devices), knows he has contrarians as customers. He was keynote speaker recently at The Conference Board’s Corporate Image and Branding … | MORE »

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Harnessing the Wind to Go Green

In 2005, Varian Semiconductor Equipment Associates, Inc. (Varian) was approached by Boreal Renewable Energy Development1 to investigate the feasibility of a wind turbine project.  | MORE »

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Brevity is Poetry: Talking to the Media

We have a cardinal rule in effective media training: Be brief.  By knowing our audience, we can communicate more effectively, delivering a 10-word message rather than a 50-word ramble. We understand whom we are trying … | MORE »

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Message Development That Drives Residual Value

The decision has been made – the company will participate in a key message session. Now it’s time to put a plan in place to make the session valuable and effective. There is a great … | MORE »

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New Study: Wealthy Americans Go Green

The majority of wealthy Americans have "green" values, reporting a keen interest in environmental issues and companies that follow a socially responsible path, according to the fifth annual Wealth and Values Survey by PNC Wealth … | MORE »

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Green Agenda: Convert Awareness to Action

As the economic stimulus plan takes shape in Washington, some clear potential winners are energy efficiency programs, renewable energy sectors such as wind, solar and biofuels and alternative fuel and electric vehicles. Driving these proposed … | MORE »

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Best Practices for Publicizing an Anniversary on a Limited Budget

When Ruder Finn partnered with Jamestown 2007, the ad-hoc organization created to plan and executive the 400th anniversary of Jamestown, Va., awareness of the historic town was low. In July 2004, the Virginia Tourism Corp. … | MORE »

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How To…Re-Brand/Redesign a Corporate Web Site

At exactly 12 p.m. EST on Jan. 20, 2009, Barack Obama assumed responsibility as the president of the United States of America. Exactly one minute later, at 12:01 p.m. EST, the curtain on the new … | MORE »

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Top 10 Arguments for Launching or Continuing Cause-Related Marketing Efforts in a Down Economy

What to tell your bosses when it comes to cause related efforts in a bad economy | MORE »

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Six Tips To Engage Your Audience When Beginning a Speech

Lest you think differently but when giving a speech, the first 15 seconds can be critical in terms of engaging your audience—or not. | MORE »

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