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2012 Digital PR Awards: Digital Marketing Campaign – $200K – $500K

October 1st, 2012 by

An elite team of celebrity and competitive athletes were tapped to create Team Refuel and created exclusive Webisodes to drive home the "got chocolate milk?" campaign.

Tim Cook’s Public Apology Puts Apple on the Crisis Management Map

October 1st, 2012 by

Apple’s Tim Cook handled the company’s map criss in a new fashion for the company—he apologized to the public and even recommended other non-Apple offerings as a solution.

2012 Digital PR Awards: Intranet

October 1st, 2012 by

Built with the input from more than 100 stakeholders in 25 hours of meetings, CONNECT truly connected its 4,000 staff worldwide, attracting more than 50,000 page views on launch day.

2012 Digital PR Awards: Cause Marketing/CSR

October 1st, 2012 by

A Pinterest presence and a special live event promoting in-home sustainability drove awareness around the Kleenex Cottonelle toilet paper brand.

8 Steps to a Killer PR Resume

September 27th, 2012 by

You’re looking for a job in PR. If you can’t pitch yourself with a great resume, you’re looking for a job in the wrong field.

8 Steps to a Killer PR Resume

September 27th, 2012 by

You’re looking for a job in PR. If you can’t pitch yourself with a great resume, you’re looking for a job in the wrong field.

iPad Serves as Substitute For Other Media Devices

September 26th, 2012 by

51% of polled iPad owners expect the device to become their primary computing platform in the next two years.

iPad Serves as Substitute For Other Media Devices

September 26th, 2012 by

51% of polled iPad owners expect the device to become their primary computing platform in the next two years.

Author/Blogger Jeff Jarvis to Discuss ‘Reverse PR’ as Afternoon Keynoter at Social Media Measurement Conference in NYC

September 26th, 2012 by

Jarvis wil discuss how social media can reverse the role of PR and present the public to the brand on Oct. 2 at the Grand Hyatt in New York City.

Author/Blogger Jeff Jarvis to Discuss ‘Reverse PR’ as Afternoon Keynoter at Social Media Measurement Conference in NYC

September 26th, 2012 by

Jarvis wil discuss how social media can reverse the role of PR and present the public to the brand on Oct. 2 at the Grand Hyatt in New York City.