Jockey’s Mo Moorman, who works with brand spokesperson Tim Tebow, provides insight on how to best manage the celebrity-media relationship.
Despite the constant advice to the contrary, PR pros continue to pepper their communications with words that sour reporters.
Intrepid Travel’s global PR manager Eliza Anderson shares her company’s content strategy.
Henson Consulting’s Anitra Schulte provides three tips on how to enjoy a merry holiday pitching season.
Drivers 18 to 54, who resist TV commercials and bypass online ads, can reliably be reached at the gas pump.
After Instagram’s users reacted negatively to the app’s new terms of service, co-founder Kevin Systrom attempted to clear up confusion and quell fears.