For American Airlines’ Social Media Analyst, Crisis Management & Social Strategy Should Be a Work in Progress

May 8th, 2013 by

Amy O’Brien knows all too well about crisis management: In early April 2013, a computer system failure grounded more than 700 of the airline’s flights.

4 Video Trends that are Critical for PR Pros

May 7th, 2013 by

As YouTube reconciles its brand identity, PR pros need to adapt to the constantly changing landscape of the platform.

Daily War Room Worked for Obama—and Will Work for Your PR Campaigns

May 7th, 2013 by

PR News sat down with Amy Gershkoff to discuss what she learned on the campaign trail and provide real-world insights for communications professionals.

7 Steps to Better Communicating Your Brand’s Story

May 7th, 2013 by

How do you become a strong brand, too, with a story that others want to tell? By leading with “why you do what you do.”

4 Ways to Manage a Celebrity Tantrum on Twitter

May 6th, 2013 by

Rainn Wilson got even with USAirways on Twitter when his connecting flight departed earlier than scheduled.

How to Use Great Writing to Draw Stakeholders In, Not Scare Them Away

May 6th, 2013 by

Great communicators are usually great writers, and great writers create great PR.

7 Key Communications Takeaways from Iron Man 3

May 6th, 2013 by

Like many CEOs, Iron Man alter-ego Tony Stark could use some media training.

How to Write a Bylined Article for the Boss

May 6th, 2013 by

With everything from Klout scores to Twitter followers, the need to feed the content beast has seldom been greater for senior business leaders.

7 Tips for Starting a PR Internship Program

May 6th, 2013 by

From the smallest to largest agencies, as well as corporate communications departments, internship programs are a common part of public relations.

PR Training: Not Just Nice-To-Have, But Necessary Cost of Business

May 6th, 2013 by

It’s a chronic problem in PR and communications: Employee training. Despite the dizzying number of disciplines that are now being foisted on communicators—ranging from the ability to think strategically to how to leverage social channels—PR training remains the industry’s Achilles’ heel.