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3 Messaging Strategies for Brands on Small Business Saturday 

November 21st, 2012 by

Word of mouth equals brand advocacy, and these three strategies can help small businesses drive word-of-mouth awareness.

8 Tips for Increasing E-Mail Pitch Open Rates Among Journalists

November 21st, 2012 by

Make your news releases and media alerts stand out in a journalist’s inbox with these eight methods.

On Twitter, Walmart Has the Most Active Followers

November 20th, 2012 by

A new Sling study determined that Walmart has more than 40% of active followers, the most by far of the Fortune 100 companies.

25 Frequently Misspelled & Misused Words That Haunt PR Pros

November 20th, 2012 by

Sure, you can make your PR copy sing, but are you an eagle-eye proofreader?

News Releases a ‘Tool of Last Resort’ for Verizon’s Rich Young

November 20th, 2012 by

Verizon’s director of media relations takes a break from post-Sandy communications tasks to discuss his team’s content strategy.

9 Reasons to Make a Career Move

November 20th, 2012 by

Whether its consistently crying on Sunday nights or opportunity knocking on your door, sometimes PR professionals simply need to move on in their career.

7 Principles for Building Buzz Equity, And Don’t Forget the 3 S’s

November 19th, 2012 by

Use one or more of these buzz tenets and you just might have a truly viral campaign, with over-the-top audience engagement.

Image Patrol: News Corp. vs. BBC: Crises Linger For Two Major Media Properties

November 19th, 2012 by

While the media cranks out content that it prefers to be long remembered by readers, the BBS and News Corporation would prefer that their major crises would just go away. Here’s how each have fared.

The Hobbit Steps Into a PR Crisis

November 19th, 2012 by

With news reports that 27 animals died while being kept on a farm for the filming of The Hobbit, Warner Bros. and Peter Jackson need a new message.

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Getting the Job: 5 Tips for Acing the Dreaded PR Writing Test

November 15th, 2012 by

Whether you’re entering the job market or you’re a seasoned vet considering a career move, here are five ways to nail any pre-employment writing assessment.