Media Relations

PR News Honors Rising Stars in PR

November 30th, 2012 by

34 young, established and budding communication professionals were honored on Nov. 29 at  PR News’ PR People Awards Luncheon.

2012 PR People Awards: Media Relations Leader of the Year 

November 29th, 2012 by

Winner: Colleen Cleary Vice President, Havas PR Colleen Cleary is a leading expert when it comes to media relations and celebrity partnerships—as vice president of Havas PR, Cleary is a senior client manager who specializes… Continued

8 Tips for Increasing E-Mail Pitch Open Rates Among Journalists

November 21st, 2012 by

Make your news releases and media alerts stand out in a journalist’s inbox with these eight methods.

News Releases a ‘Tool of Last Resort’ for Verizon’s Rich Young

November 20th, 2012 by

Verizon’s director of media relations takes a break from post-Sandy communications tasks to discuss his team’s content strategy.

Cold Stone Takes to Twitter to Address Complaints Over Slur

November 13th, 2012 by

Cold Stone Creamery used its official Twitter account to handle complaints about one employee’s rogue and incendiary Facebook post about President Obama.

3 Lessons on How a Broadcast Never Tells the Whole Story

November 6th, 2012 by

When Matt Lauer interviewed Salmon Rushdie on the Today Show, it illuminated three lessons that must be remembered when working with broadcast outlets.

JetBlue’s Allison Steinberg: How to Make Your Content Strategy Soar

November 1st, 2012 by

In the following Q+A, senior media analyst Allison Steinberg discusses JetBlue’s content marketing strategy.

Brand and Corporate Reputation Converge at Critical Issues Forum

October 26th, 2012 by

At the Council of Public Relations Firms’ 2012 Critical Issues Forum, thought leaders discussed the importance of integrating brand and reputation.

Consumer Tech PR: 5 Ways to Engage Humans When Writing About Machines

October 19th, 2012 by

The key to writing a great tech press release is explaining the benefits of a piece of hardware or software.

Hilton’s Chris Brooks on Engaging the Media via Twitter

October 18th, 2012 by

Connecting with the media on Twitter requires conversation and engagement, says Hilton’s Chris Brooks, a featured speaker at PR News’ Media Relations Conference.