When Matt Lauer interviewed Salmon Rushdie on the Today Show, it illuminated three lessons that must be remembered when working with broadcast outlets.
In the following Q+A, senior media analyst Allison Steinberg discusses JetBlue’s content marketing strategy.
At the Council of Public Relations Firms’ 2012 Critical Issues Forum, thought leaders discussed the importance of integrating brand and reputation.
The key to writing a great tech press release is explaining the benefits of a piece of hardware or software.
Connecting with the media on Twitter requires conversation and engagement, says Hilton’s Chris Brooks, a featured speaker at PR News’ Media Relations Conference.