Media Relations


avatar

Crisis Management Always Causes a Management Crisis

As we’ve seen recently, a serious crisis puts serious pressure on executive leadership. And, sadly, the same denial-based crisis response pattern repeats itself far too often. | MORE »

Comments Off

avatar

Charting the Industry: Bridging the IR/PR Crisis Disconnect

For most PR pros, being prepared for crises is a major staple of the discipline. IR professionals, however, often don’t have an effective crisis management plan in place. | MORE »

Comments Off

avatar

A Plan for the Unprepared: First 3 Steps to Take in a Crisis

When a crisis strikes, an organization is confronted with a critical period in which it needs to respond quickly and appropriately. Todd Hansen of O’Malley Hansen Communications provides three vital steps to regain control during a crisis. | MORE »

Comments Off

avatar

Hitting a Moving Target: Targeting Audiences on the Go With Mobile

With consumers increasingly accessing the Web through sophisticated mobile devices, Google is helping communicators deliver targeted messaging to consumers where they are, both digitally and geographically. | MORE »

Comments Off

avatar

5 Steps to Connecting With Over-Stretched Journalists

In today’s world of shrunken budgets, journalists are often covering multiple beats and using new mediums to receive pitches. Southwest Airlines’ Whitney Eichinger lays out five strategies to make your pitch soar above the din. | MORE »

1 Comment

avatar

Tip Sheet: Leverage Convergence for Public Affairs Success

Public affairs pros take note: More industries are banding together to protect their mutual interests, writes Derek M. LaVallee, making advocacy work more complicated yet ultimately more powerful. | MORE »

Comments Off

avatar

Case Study: The Pop Heard Round the World: Global Media Push
 Propels Bubble Wrap’s 50th Anniversary Celebration

How do you give proper props to packaging material? If it’s the iconic brand Bubble Wrap, you get the media’s attention through a clever press kit and knowledgeable spokespeople. | MORE »

Comments Off

avatar

Case Study: Bay Area Nonprofit Bag Effort Is Anything But Static, Embracing Viral Video and Bloggers to Save S.F. Bay

In a quest to curb the use of plastic grocery bags, the Bay Area nonprofit group Save the Bay went mano y mano with the deep-pocketed plastics industry, and was successful in spurring action among the public and government officials. | MORE »

Comments Off

avatar

Crisis Comms Online: Keep Pushing And Please Don’t Feed the Trolls

Don’t wait until a nasty online post takes a bite out of your brand. Be proactive by creating and posting compelling content on varying domain names that will overwhelm the negative and accentuate the positive. | MORE »

Comments Off

avatar

Tip Sheet: How to Pick the Right Crisis Comms Counsel

In what could be your most critical pre-crisis decision, here are some important considerations when choosing the right crisis communications help. | MORE »

Comments Off