Media Relations

8 Tips for Cooking up a Hot Company Boilerplate 

September 25th, 2012 by

Can you describe what your company does or offers in the time it takes to go from the ground floor to the fifth floor in an elevator?

8 Tips for Cooking up a Hot Company Boilerplate 

September 25th, 2012 by

Can you describe what your company does or offers in the time it takes to go from the ground floor to the fifth floor in an elevator?

Have Advance Crisis Knowledge? Better Use Your Time Wisely

September 17th, 2012 by

Most organizations and businesses are well aware of when a crisis is on the horizon. Some put their heads in the sand and hope no one notices, others face the problem head-on, planning for every contingency.

Have Advance Crisis Knowledge? Better Use Your Time Wisely

September 17th, 2012 by

Most organizations and businesses are well aware of when a crisis is on the horizon. Some put their heads in the sand and hope no one notices, others face the problem head-on, planning for every contingency.

Newsjacking: Businesses Get Right in Line With Apple’s iPhone 5

September 17th, 2012 by

When there’s a huge story, figure out a way to tie your brand’s messaging to the news of the day.

Newsjacking: Businesses Get Right in Line With Apple’s iPhone 5

September 17th, 2012 by

When there’s a huge story, figure out a way to tie your brand’s messaging to the news of the day.

2012 Platinum PR Awards: Media Relations

September 15th, 2012 by

Co-Winner: General Motors Corp. with Weber Shandwick – Closing the Perception Gap: Compelling Content Helps Drive More Consumers to GM’s Revamped Vehicles   Working with Weber Shandwick, GM created the GM News Bureau, a centralized news and… Continued

2012 Platinum PR Awards: Media Event

September 15th, 2012 by

Co-Winner: Ogilvy PR with National Heart, Lung and Blood Institute – The Heart Truth Red Dress Collection 2012 Leveraging The Heart Truth’s decade of progress in helping to raise awareness of the No. 1 killer of… Continued

2012 Platinum PR Awards: Event Marketing

September 15th, 2012 by

Winner: RF|Binder and Malaysia External Trade Development Corp. – Malaysia Kitchen for the World 2011   In 2010, the Malaysian External Trade Development Corporation (MATRADE) partnered with RF|Binder to create an integrated marketing campaign, including advertising, events and sponsorships, for… Continued

2012 Platinum PR Awards: Speeches

September 15th, 2012 by

Winner: U.S. Postal Service – Purple Heart with Ribbon Forever Stamp Dedication In 2011, the USPS issued its Purple Heart postage stamp in a new Forever Stamp design. As one of the largest civilian employers of… Continued