Media Relations

PR News Hotlist: 5 Shark Week PR Tactics to Sink Your Teeth Into

August 16th, 2012 by

For the 25th anniversary of Shark Week, Discovery Channel launched its meatiest PR initiative yet to capture the nation’s attention. Here are five takeaways for all PR pros.

Correct Press Credentialing: It’s All About the Details 

August 15th, 2012 by

KOM Sports president Steve Brunner provides five credentialing tips.

Correct Press Credentialing: It’s All About the Details 

August 15th, 2012 by

KOM Sports president Steve Brunner provides five credentialing tips.

Media Watch: Journalists Demand More Visuals

August 13th, 2012 by

While more than half of journalists surveyed by PressFeed say images are important in pitches, just 4% of PR pros think visuals are important to reporters.

Media Watch: Journalists Demand More Visuals

August 13th, 2012 by

While more than half of journalists surveyed by PressFeed say images are important in pitches, just 4% of PR pros think visuals are important to reporters.

Case Study: Rocky Mountain High: PR Puts the Pedal to the Pavement In Executing a Multi-Stage, 500-Mile Pro Cycling Race

August 13th, 2012 by

After a 25-year absence, professional cycling returned to Colorado, backed by a fully integrated event campaign featuring media relations, social media and a popular digital app.

What PR Pros Can Learn From Kristen Stewart’s ‘Momentary Indiscretion’

July 31st, 2012 by

Cygnus Business Media’s Kathy Scott has no advice to help mend Robert Pattinson’s broken heart, but she does have some tips for PR pros who need to mend a brand’s breach of trust.

What PR Pros Can Learn From Kristen Stewart’s ‘Momentary Indiscretion’

July 31st, 2012 by

Cygnus Business Media’s Kathy Scott has no advice to help mend Robert Pattinson’s broken heart, but she does have some tips for PR pros who need to mend a brand’s breach of trust.

Measuring Visibility, Engagement & Influence: Generate Metrics That Matter

July 30th, 2012 by

The ability to provide meaningful metrics on these three important PR components might just punch your ticket to the C-suite.

Measuring Visibility, Engagement & Influence: Generate Metrics That Matter

July 30th, 2012 by

The ability to provide meaningful metrics on these three important PR components might just punch your ticket to the C-suite.