Media Relations

Beyond Grammar: 7 Essential Elements of Effective PR Writing

September 13th, 2012 by

The In-House Writers’ Andrew Hindes says that while proper grammar is always a must, there are seven other essential elements of good PR writing that help make press materials clearer.

Make a Day Out of It: Create Your Own Campaign Milestones

August 29th, 2012 by

Jack Link’s Beef Jerky and Carmichael Lynch Spong created National Jerky Day to celebrate the Jack Link’s brand—here’s how you can launch a similar event for your own brand.

Make a Day Out of It: Create Your Own Campaign Milestones

August 29th, 2012 by

Jack Link’s Beef Jerky and Carmichael Lynch Spong created National Jerky Day to celebrate the Jack Link’s brand—here’s how you can launch a similar event for your own brand.

Building a Stronger Online Presence Through PR Efforts

August 28th, 2012 by

WebiMax founder Kenneth Wisnefski reveals how recent changes in Google’s algorithms have made public relations an even more important component of digital marketing.

Building a Stronger Online Presence Through PR Efforts

August 28th, 2012 by

WebiMax founder Kenneth Wisnefski reveals how recent changes in Google’s algorithms have made public relations an even more important component of digital marketing.

11 Tips to Connect with Trusted Traditional Media on Twitter

August 27th, 2012 by

While the voting public turns to traditional media as trust-worthy news sources, journalists at those outlets are using Twitter and social media for story ideas, so PR pros should too.

11 Tips to Connect with Trusted Traditional Media on Twitter

August 27th, 2012 by

While the voting public turns to traditional media as trust-worthy news sources, journalists at those outlets are using Twitter and social media for story ideas, so PR pros should too.

PR News Hotlist: 5 Shark Week PR Tactics to Sink Your Teeth Into

August 16th, 2012 by

For the 25th anniversary of Shark Week, Discovery Channel launched its meatiest PR initiative yet to capture the nation’s attention. Here are five takeaways for all PR pros.

PR News Hotlist: 5 Shark Week PR Tactics to Sink Your Teeth Into

August 16th, 2012 by

For the 25th anniversary of Shark Week, Discovery Channel launched its meatiest PR initiative yet to capture the nation’s attention. Here are five takeaways for all PR pros.

Correct Press Credentialing: It’s All About the Details 

August 15th, 2012 by

KOM Sports president Steve Brunner provides five credentialing tips.