Media Relations

Winner: Chris LaPlaca, Senior Vice President, Corporate Communications, ESPN As ESPN’s senior vice president, corporate communications, Chris LaPlaca is responsible for the company’s worldwide internal, public and media relations strategies, including oversight of consumer, corporate… Continued

Winner: Dan Hewitt, Vice President of Media Relations and Event Management, The Entertainment Software Association Dan Hewitt led the comprehensive, seamless approach to planning and promoting all aspects of the 2014 Electronic Entertainment Expo (E3),… Continued

Winner: Cari Brunelle, Partner, Hellerman Baretz Communications Cari Brunelle’s integrity comes through fully in the pressure cooker of high-stakes, crisis situations. It is then, faced with difficult choices, that clients (and their advisers) can be… Continued

Winner: Ichiro Kawasaki, Associate Director, Leadership Communications/Corporate Responsibility Communications, KPMG US Ichiro Kawasaki has made a significant impact on KPMG’s visibility relative to the firm’s corporate responsibility efforts. As an associate director in KPMG’s corporate… Continued

On a basic level, the only thing PR professionals really want to be is heard. There are a few ways stories can be heard above the noise, cut through the droves of useless information and make their way in front of the eyeballs of the target audience.

Twitter is one of the most effective tools for media outreach. Any good media pitch delivers a succinct news angle, and writing a message that fits in Twitter’s 140-character limit is a great way to boil down your pitch to its essentials.

There are important lessons we can take away from a close look at the rise of Uber.

A friend in the newsroom is a valuable resource for a communicator. Here are some thoughts on what works when developing contacts at a news media outlet.

The candy king is looking to replace the controversial ingredient it uses in its sweets, but the brand needs to communicate a lot more to consumers about the potential switch.

The revelation that Janay Rice had editorial oversight for her bylined ESPN piece provides a look into the PR machinations behind the article that was almost certainly unwanted.