Media Relations

Great communicators are usually great writers, and great writers create great PR.

In ‘Iron Man 3,’ there’s a scene featuring a reporter shoving his iphone in Tony Stark’s face asking him to make a public statement to his enemies.  Stark stares into the iphone, makes his superhero… Continued

You may think you’re in communications, but you’re really in inbox management.

Don’t totally abandon your existing strategies, but try to keep these five things in mind when you are pitching a story to an online publication.

There you are, reporting to your CEO on the outcome of a recent PR campaign you spearheaded. Your excitement is contagious as the CEO wants to know more about the positive tone, product awareness and… Continued

Communicators still need to be adroit in two of the profession’s main pillars: media relations and written communication.

It was the best of days; it was the end of days. So exactly how does a brand prepare for the Mayan Apocalypse?

Oscar Wilde once said that the “question often arrives a terribly long time after the answer.”  For sure, asking the right questions early and often is the answer to a lot of problems we face… Continued

To increase your chances that a journalist might read your news release e-mails, follow these six recommendations.

A press release headline is often where the first impression is made on journalists and readers.