Media Relations

Whether it’s an email to subscribers or a simple tweet, nothing makes an organization seem less professional than errant spelling or obvious mistakes.

You’re a busy journalist. You’re on deadline. You’re trying to round up sources and interviews for a story you need to crank out today. One of your most promising sources is not responding, gone off… Continued

Ongoing media relations success depends not only on having something new to say, but, also, something that will get the media’s attention.

Skiers and snowboarders are having an increasingly tough time finding new powder to master. The culprit? Climate change.

As communications professionals, we face a number of challenges in carrying the conversation across channels and particularly across the digital divide.

Has writing become a lost art, a nice-to-have skill but not a necessary one? I sure hope not. For those of us who cherish the written word and are prone to find typos on cereal… Continued

Here’s a snapshot of PR News’ May 14 Writing Bootcamp in Washington, D.C.

Press releases remain a large chunk of PR writing. The difficulty lies in getting journalists to read them, especially ones chock full of numbers and analysis.

Here are a few crucial writing tips that PR professionals need to incorporate now.

Any good PR person could tell you that it is relationships and actions—not ads or new messages—that will ultimately shape people’s opinions of your company.