More than 200 seasoned communications professionals gathered at New York’s Grand Hyatt to advance their skills in using Facebook, Twitter, Pinterest and other social channels on behalf of their organizations.
Media Relations
Learning from Bieber: Promote Your Brand In Only the Right Channels
April 15th, 2013 by Bill MiltenbergJustin Bieber’s visit to the Anne Frank House in Amsterdam serves as a cautionary tale: choose wisely which vehicles you choose to promote yourself or your brand.
5 Tips to Follow when Writing Press Releases
April 15th, 2013 by Matthew SchwartzTaking a walk in the shoes of journalists is a good start. And, oh, yes, putting your contact information in a prominent place also helps.
4 Ways to Rehabilitate a Sullied Image
April 10th, 2013 by Bill MiltenbergWhat should former Congressman Anthony Weiner do for his political comeback, now that he has done The New York Times Magazine?
5 Ways to Turn Off Journalists When Pitching Your Story
April 4th, 2013 by Rebecca BenisonTo make life a little easier, here are some things not to do when pitching journalists.
Rutgers Fires Coach Amidst PR Controversy
April 3rd, 2013 by Bill MiltenbergAs March Madness spills into April, Rutgers University's basketball progam finds itself at the center of whole a different kind of madness off the court. The university fired head men's basketball coach Mike Rice Wednesday… Continued
5 New Technologies to Spice Up Your PR Mix
April 1st, 2013 by Christopher BennettHarnessing the power of technology properly should allow it to help us with our job, rather than overwhelm us.
Infographic: Most Overused Words in Press Releases
March 27th, 2013 by Bill MiltenbergUsing a sample of 5000 press releases from 2012, Shift Communications found the most commonly used words in PR.
Media Relations on Twitter: a Risk Worth Taking
March 22nd, 2013 by Bill MiltenbergDouglas Brundage, chief digital strategist at the Gansevoort Hotel Group, explains how PR pros can use Twitter to connect with the media.
10 Ways to Become a Better PR Writer
March 21st, 2013 by Bill MiltenbergHere are ten ways to train your eyes and ears to “think like a journalist” within your organization or client.