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The media cannot stop obsessing over director Terrence Malick, whose The Tree of Life won the Palme d’Or at the Cannes Film Festival, and it’s not just because his movies are bewitching.
Men’s Wearhouse needed to forgo advertising for its annual National Suit Drive, so comms agency Mullen dialed up comprehensive media outreach and clever guerrilla tactics to produce the drive’s best results ever.
A new survey finds that the majority of PR pros say they must translate PR efforts into business results to win over the C-suite. Three experts offer advice on how to do just that.
B2B PR professionals must become investigative reporters and dig deep to mine those compelling company stories that will gain coverage and awareness.
Facebook’s attempt to plant stories about Google should prompt creative thinking about more ethical ways to confront competition.
The U.S. Army and Weber Shandwick Dallas implemented a broad, integrated program that included key local and national outreach as part of a PR and ad campaign to attract officer candidates.
Is your executive team ready to handle the heat from the media? Here are three key qualities—plus coaching points—that your leaders must possess in times of crisis.
When it comes to even a hint of a recall of a children’s product, a delayed statement is like gasoline on a fire.