Media Relations

Transparent Comms: Let Stakeholders See Through You

July 24th, 2011 by

Howard Brown Health Center survived a financial and reputational crisis in 2010 and has since followed three tenets to maintain transparency in its communications.

Milking a Controversy for All Its Worth

July 22nd, 2011 by

When the California Milk Processor Board came under fire for its recent ad campaign, it harnessed negative comments to drive discussion and awareness of milk’s benefits.

7 Ways to Boost Your Trade Show PR Efforts

July 21st, 2011 by

Linda Musgrove of TradeShow Teacher provides a field guide for PR efforts at trade shows and exhibitions—from wardrobe recommendations to cocktail hour etiquette.

NFL Lets the Fans Fight Out the Concussion Lawsuit

July 20th, 2011 by

By posting on its own site AP’s story about a lawsuit filed by former players, the National Football League has avoided the stigma of willful obliviousness.

PR News’ Oct. 5 Digital PR Summit to Trace Hottest Developments in Social Network Communications, SEO and More

July 20th, 2011 by

Thought leaders and top communications experts in digital PR will share their success stories and online innovations at PR News’ Digital PR Next Practices Summit in NYC on Oct. 5.

State-of-the-Art Messaging Tips Highlight PR News’ Just-Published Media Training Guidebook

July 19th, 2011 by

In PR News’ Media Training Guidebook – Vol. 4, top media trainers share the latest insights, tips and checklists to help PR professionals set the agenda in their dealings with the media, stay on message, prep the C-suite for interviews, master nonverbal cues and more.

Is WSJ’s Blast at Critics Part of the News Corp. PR Plan?

July 18th, 2011 by

While Rupert Murdoch is in apology mode worldwide, The Wall Street Journal is being feisty with critics of the phone hacking scandal.

2012 Communications Budgets: What’s In? What’s Out?

July 18th, 2011 by

It’s budget planning time for next year—PR pros weigh in on "must-have" and "must-delete" budget line items for 2012.

Tip Sheet: Beyond the Crisis—Rebuilding and Rebranding

July 18th, 2011 by

Once a crisis is over, take a deep breath and relax for one minute—then begin reaching out to stakeholders and reestablishing your brand.

Case Study: Cool Online Tool and Data-Driven Stories Help Longtime B2B Company Reach Consumers for the First Time

July 18th, 2011 by

In order to provide an ID fraud tool to the public, ID Analytics did what few companies can: cull compelling research nuggets from its own database of millions of Americans.