Media Relations

Tip Sheet: Beyond the Crisis—Rebuilding and Rebranding

July 18th, 2011 by

Once a crisis is over, take a deep breath and relax for one minute—then begin reaching out to stakeholders and reestablishing your brand.

Case Study: Cool Online Tool and Data-Driven Stories Help Longtime B2B Company Reach Consumers for the First Time

July 18th, 2011 by

In order to provide an ID fraud tool to the public, ID Analytics did what few companies can: cull compelling research nuggets from its own database of millions of Americans.

How to Craft and Pitch a Killer Local TV Package

July 18th, 2011 by

Despite the new-age cable news flash, there are plenty of opportunities to place good stories on local TV outlets. Here are three tips for creating pickup-worthy packages.

Pitching Products in a Down Economy: 3 Best Practices

July 11th, 2011 by

Carmichael Lynch Spong managing director Julie Batliner offers three best tips for piquing product interest in a slow economy.

Case Study: Energy Education Sparks Reluctant Consumers to Get On Board With Trane’s Heating and Air Products

July 11th, 2011 by

In a stagnant economy, PR agency Carmichael Lynch Spong and HVAC manufacturer Trane broke through consumer purchase barriers with product reliability and energy-saving proof points.

9 Tips for Planning an Out-of-Orbit Satellite Media Tour

July 11th, 2011 by

Doug Simon of DS Simon Productions offers some suggestions for maximizing bookings across all platforms on your next media tour.

Casey Anthony Jurors Offered Opportunity to ‘PR Up’

July 8th, 2011 by

In the aftermath of the Casey Anthony murder trial, a PR firm is offering pro bono services to the jurors to help them deal with the media.

News Corp.: Too Big to Have a Crisis Plan?

July 6th, 2011 by

Allegations of the hacking of a murdered girl’s phone have led to a staunch defense of a News International executive instead of a focus on phone hacking victims and their families.

Avoid the ‘Audience of One’ Content Creation Pitfall

June 30th, 2011 by

Martin Jones of March Communications explains why a considered approach to content creation is more valuable than ever amid an expanding echo chamber.

Scorecard: Give Your Media Coverage the ‘MBA’ Test

June 27th, 2011 by

Bottom Line Communications’ Bill Bradley’s MBA scorecard can help determine the effectiveness of media coverage and pinpoint areas of success and weakness in your PR efforts.