Media Relations

Avoid the ‘Audience of One’ Content Creation Pitfall

June 30th, 2011 by

Martin Jones of March Communications explains why a considered approach to content creation is more valuable than ever amid an expanding echo chamber.

Scorecard: Give Your Media Coverage the ‘MBA’ Test

June 27th, 2011 by

The Media Branding Analysis scorecard can help determine the effectiveness of media coverage and pinpoint strengths and weaknesses in your PR efforts.

Earned and Paid Media Make Beautiful Branding Music

June 27th, 2011 by

Combining newsworthy earned PR placements and paid media messages has a major impact on consumer buying trends.

Charting the Industry: Online Incivility Tunes Site Visitors Out

June 27th, 2011 by

Incivility has increased in politics, the workplace, the classroom, businesses and online, prompting PR pros to learn how to keep their Web offerings devoid of hostility and keep users returning.

Five Metrics to Help Measure the Effectiveness of Media Coverage

June 27th, 2011 by

To gauge the quality of their earned print and online coverage, PR pros must answer five critical questions to determine whether their strategic objectives are being met.

Scorecard: Give Your Media Coverage the ‘MBA’ Test

June 27th, 2011 by

Bottom Line Communications’ Bill Bradley’s MBA scorecard can help determine the effectiveness of media coverage and pinpoint areas of success and weakness in your PR efforts.

Master the Media Interview and Avoid Lasting Blunders

June 23rd, 2011 by

Media coach Jeanne Wolf provides advice on how to answer tough questions with poise—without lulling an audience to sleep.

NEDA Dishes Out Criticism, But General Mills Can Take It

June 17th, 2011 by

When the National Eating Disorder Association voiced complaints about a Yoplait TV commercial, General Mills listened and "did the right thing," scoring a PR win.

How to Give a Top Dollar Sheen to Pro Bono Efforts

June 13th, 2011 by

Just because your pro bono efforts are free, doesn’t mean they shouldn’t be effective. Janel Patti of The Marcus Group provides 12 steps to maximize your not-for-profit endeavors.

Case Study: Laughing Matters: Comedy and Event PR Come to the Rescue of Gilda’s Club of Northern New Jersey

June 13th, 2011 by

In the face of a dwindling pool of private donors, a nonprofit organization providing support to those living with cancer boosted its presence in the local media with the help of top comedians and a thematic focus on a clubhouse reconstruction.