Media Relations


avatar

Recruiting Smart Celebrity Spokespeople

The PR team for the Smart Spot Dance program couldn’t just pick any random public figures in the hopes that they would make the requisite splash; they had to pick the right ones. These turned … | MORE »

Comments Off

avatar

The Importance of Delivering One Message

 | MORE »

Comments Off

avatar

Three Ways to Make a Press Kit Effective and Reach its Target

 | MORE »

Comments Off

avatar

Using Research to Pique Media Interest

One significant challenge for MetLife’s communications team when it was working on the company’s "People Like Us"/open enrollment campaign, was securing media coverage, which traditionally has been very limited and competitive when it comes to … | MORE »

Comments Off

avatar

Use Guerrilla PR 2.0 to Engage Media

The term “guerrilla PR” invokes the scrappy tactics of stealthy combatants and a rough-around-the-edges approach to generating buzz around a communications campaign. Made even more relevant by Web 2.0 technologies, many of the most successful … | MORE »

Comments Off

avatar

Simple Techniques for Media Interviews: How to Skillfully Deliver Your Message

Most of us have found ourselves in awkward situations where we, or others, said something that ground communications to a halt. Or, we’ve left a meeting wishing we’d said more to advance our position but … | MORE »

Comments Off

avatar

How to Forge Stronger Media Relations with Media Tours

You’re the PR pro at a technology company. The engineering team has had initial success with a new product and timing is right to launch. You have recommended a media tour. Next thing you know, … | MORE »

Comments Off

avatar

10 Ways NonProfits Can Maximize Press Coverage

Yes, even cash-strapped nonprofits can increase their media profile without dipping into limited company coffers. Here are 10 ways to do so: 1. Make a Flash file that goes along with an e-mail pitch. This … | MORE »

Comments Off

avatar

When Media Goes Too Far: How to Handle Unethical Reporters

Everyone expects journalists to be pushy. To a significant extent, that’s their job and those of us who respond to the media "dance the dance" with them and hope for some balance in the resulting … | MORE »

Comments Off

avatar

Spreading the Word

We are two, small TV stations in Portland, ME, a state where residents proudly place a high value on a clean environment. Going green in Maine was a no-brainer. Our initial plan was figure out … | MORE »

Comments Off