Learn the tools to craft an email pitch that grabs a journalist’s attention.
Media Relations
Write a News-worthy and Share-worthy Press Release
November 21st, 2013 by Richard BrownellHere’s how to create an informative, well-written, and shareable press release that cuts through the clutter and reaches media and consumers.
It’s Called ‘Social’ Media for a Reason
November 21st, 2013 by Caysey WeltonSocial media, in many ways, has expedited the relationship building process. Still, there are no sure things when it comes to getting your message out there.
Perception Versus Reality in PR
November 19th, 2013 by Tony SilberEarlier in my career I worked with an editor for a media magazine who moved into PR after the magazine went defunct. We’ve kept in touch, him pitching stories to me for media-company clients, and… Continued
4 Tips to Measure the Success of Your Content Strategy
November 18th, 2013 by Richard BrownellEstablishing built-in metrics to measure the performance of a content strategy is key to its success.
McDonald’s Makes Point of Repairing Its Service Issues in Public
November 15th, 2013 by Richard BrownellThe solution McDonald’s crafted to its customer service problem is a great example of effective communications.
PR News to Celebrate PR People Award Winners and Honorable Mentions at National Press Club
November 15th, 2013 by Steve GoldsteinPR News will honor the stars of PR at its PR People Awards luncheon at the National Press Club in Washington, D.C., on Dec. 10.
A Message to Ford Motor Co.: Some Things Are Better Left Unsaid
November 14th, 2013 by Caysey WeltonBy commenting on the mayor, the company is essentially fostering a connection between itself and the scandal.
Adventures in Media Relations: What Not to Say (Or Do) to a Journalist
November 13th, 2013 by Matthew Schwartz“Did you get my email?” For most reporters, the message is the auditory equivalent of long nails scraping across a blackboard. It’s one of several media pitching tactics that PR pros tend to rely on. And it’s wrong, not to mention alienating.
PR Insider: It’s the Quality, Not the Quantity, of Publicity That’s Important
November 12th, 2013 by Arthur SolomonCompanies that one time used their agencies to disseminate earnings reports now frequently post them on their Web sites.