Digital & Technology

Drivers 18 to 54, who resist TV commercials and bypass online ads, can reliably be reached at the gas pump.

After Instagram’s users reacted negatively to the app’s new terms of service, co-founder Kevin Systrom attempted to clear up confusion and quell fears.

Many of the world’s top 100 most reputable companies have little to show for the millions of dollars spent on CSR initiatives.

Don’t pitch stories about bird feeding and hypnosis to a business reporter, says journalist Mark Hamrick.

Managing a freelance writer, if done correctly, can be a cost-effective way to develop high-quality press materials in a hurry.

Karen Friedman and Dale Weiss cover five ways to make even the most nervous executive receptive to media training.

PR job candidates reduce their chances of landing a full-time gig if they don’t arm themselves with some probing question to ask the interviewer(s).

Daniel Garza, senior VP of PRx Digital provides six tips for promoting tent-pole events in today’s digital world.

New Pew research shows that readers are consuming their news—and news videos—on a daily basis more and more through smartphones and tablets.

Study points to the growing demand among companies for data that can drive strategic marketing decisions.