Digital & Technology

Understand the needs of journalists just as you would of your customers, says Digital PR Summit speaker Jake Gasaway of San Francisco-based start-up Stitch Labs.

Here are six tips to supercharge your online search presence in the New Year.

Emily Rosen of Hill+Knowlton Strategies provides four tips for maximizing media relationships during a trade show.

In the following Q+A, Karl Gude, graphics editor-in-residence at Michigan State University’s School of Journalism, discusses the most effective ways to make your visuals compelling.

LEWIS PR’s Clinton Karr provides a five-step roadmap for these critical launches.

Jockey’s Mo Moorman, who works with brand spokesperson Tim Tebow, provides insight on how to best manage the celebrity-media relationship.

Despite the constant advice to the contrary, PR pros continue to pepper their communications with words that sour reporters.

You need to make the case now to senior leaders that cyber hacking is not an if, but a when situation.

Intrepid Travel’s global PR manager Eliza Anderson shares her company’s content strategy.

Connect your brand with local communities by arming hyperlocal media editors with ready-to-publish content.