Study points to the growing demand among companies for data that can drive strategic marketing decisions.
Digital & Technology
Content and Mobile to Lead B2B PR Strategy, says Chad Melton of Ingersoll Rand
December 12th, 2012 by Bill MiltenbergIn the following Q+A, digital media manager Chad Melton discusses B2B manufacturer Ingersoll Rand’s content creation strategy.
CCOs, CMOs Work In Harmony, With One Exception: Social Media
December 12th, 2012 by Scott Van CampCommunicators and marketers in the C-suite battle over "ownership" of social media, reports PR agency Makovsky.
How to Avoid the Worst Mistakes in Writing a Press Release
December 11th, 2012 by PR News StaffDespite constant advice to the contrary, too many press releases still suffer from flowery language and superlatives.
More than a Third of B2Bs Shun Social Media
December 11th, 2012 by Scott Van Camp40% of surveyed B2B communicators are not yet using social media in their communications efforts.
CEO Missteps: 6 Steps to Maintaining Stakeholder Trust
December 11th, 2012 by Melissa BarattaAs a PR executive, what would you do if your company or client CEO has a personal blunder that went public?
Help a PR Pro Out: Pitching Notes Gains Steam for Media Relations
December 10th, 2012 by Bill MiltenbergPitchingnotes.com encourages PR pros to share their notes on media they’ve worked with; and media to tell its members how they would like to be pitched.
With Pinterest for Businesses, PR Pros Can Put Another Social Site on the Board
December 10th, 2012 by Scott Van CampPinterest is now making itself more responsive to brands and businesses. Here’s how to take advantage of the new tools.
Five Tips for Better Serving Journalists and Media
December 7th, 2012 by Bill MiltenbergThe best way to serve journalists and media is to put yourself in their shoes and think whether a story fits their audience, and what other content elements will make it pop.
When Animals Help Tell a PR Story
December 7th, 2012 by PR News StaffSPCA Auckland campaign provides a stark example of how a PR campaign can benefit both animals and humans.