Digital & Technology

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With Google Rolling Out YouTube Space LA, 4 Video Tips for PR Pros

December 4th, 2012 by

Production house just a preview of things to come for PR pros that are producing more online-video programming.

21 Ways Competent Account Handling Can Help Prevent Unnecessary Crises

December 4th, 2012 by

PR agency veteran Arthur Solomon provides best practices for crisis prevention and how to best prepare a client for an interview.

Mayor Booker’s Food-Stamp Challenge Takes Social Media to a New Level

December 4th, 2012 by

Effort helps to illustrates how PR pros need to persuade their clients to be more proactive on social channels.

Do’s and Don’ts for Media Engagement on Twitter

December 4th, 2012 by

At PR News’ Nov. 30 Media Relations Conference, PR pros from Hilton Worldwide and the Smithsonian National Zoo provided a slew of Twitter best practices.

Just Like Petraeus, PR Pros Must Deliver the Right E-Mails at the Right Time

December 3rd, 2012 by

E-mails tripped up ex-CIA head David Patraeus and mistress Paula Broadwell. As a communicator, here are some helpful tips in handling your own e-mail campaign affairs.

Mashable Goes All-In On Social With Site Redesign

December 3rd, 2012 by

CEO Peter Cashmore talks new ad, content forms at Media Summit.

If the Pope Can Tweet, Why Can’t Your CEO?

December 3rd, 2012 by

The Pope’s Twitter feed should assuage CEOs’ concerns about using the social network.

11 Media Relations and Pitching Tips from HuffPo’s Nate Hindman

December 3rd, 2012 by

Huffington Post small business editor Nate Hindman explains which types of story pitches are more likely to make journalists write your story.

PR News Job Forecast Survey

December 3rd, 2012 by

Let us know what the employment situation is at your organization by taking this quick survey.

PR News Announces Winners of 2012 PR People Awards

November 30th, 2012 by

The year’s best communicators were honored at a luncheon ceremony at the National Press Club in Washington, D.C.