Drivers 18 to 54, who resist TV commercials and bypass online ads, can reliably be reached at the gas pump.
Digital & Technology
Vague Terms of Service Puts Instagram on Defensive
December 19th, 2012 by Bill MiltenbergAfter Instagram’s users reacted negatively to the app’s new terms of service, co-founder Kevin Systrom attempted to clear up confusion and quell fears.
Public Questions CSR Motives of Top Companies
December 18th, 2012 by Bill MiltenbergMany of the world’s top 100 most reputable companies have little to show for the millions of dollars spent on CSR initiatives.
5 Timeless Pitching Tips for PR Pros
December 18th, 2012 by Bill MiltenbergDon’t pitch stories about bird feeding and hypnosis to a business reporter, says journalist Mark Hamrick.
6 Tips for Getting the Most Out of a Freelance Writer
December 17th, 2012 by Andrew HindesManaging a freelance writer, if done correctly, can be a cost-effective way to develop high-quality press materials in a hurry.
5 Ways to Put Senior Execs at Ease During Media Training
December 17th, 2012 by Bill MiltenbergKaren Friedman and Dale Weiss cover five ways to make even the most nervous executive receptive to media training.
For PR Pros, Turning the Tables During Job Interviews Is Key
December 14th, 2012 by Scott Van CampPR job candidates reduce their chances of landing a full-time gig if they don’t arm themselves with some probing question to ask the interviewer(s).
Drive a Stake in the Ground: Leveraging Tent-Pole Events
December 13th, 2012 by Scott Van CampDaniel Garza, senior VP of PRx Digital provides six tips for promoting tent-pole events in today’s digital world.
As Mobile and Tablet Usage Soars, Video Opportunities Abound
December 13th, 2012 by Bill MiltenbergNew Pew research shows that readers are consuming their news—and news videos—on a daily basis more and more through smartphones and tablets.
Data Inches Closer to the Core of Marketing Communications
December 13th, 2012 by PR News StaffStudy points to the growing demand among companies for data that can drive strategic marketing decisions.