Subscription Content

image_pdfimage_print

PR Reading List

June 3rd, 1996 by

If you are looking for ways to handle a corporate crisis–or better yet, prevent it–you may find insights in a new book from amacom. In “Corporate Self Defense,” Steve Albrecht describes a number of well-known… Continued

UPCOMING CONFERENCES:

June 3rd, 1996 by

* Fall PR Conference Planned Seeking to go head-to-head with the Public Relations Society of America fall conference, Ragan Communications has planned a two-day “strategic” PR conference for the fall. The Oct. 7-8 conference, the… Continued

IT IT THE RIGHT TIME TO BUY OR SELL A FIRM?

June 3rd, 1996 by

With the PR agency business booming, many firm owners are deciding that the time is right to sell. While buyers often are looking at a purchase as a way to add new capabilities or snag… Continued

CYBERZINE SEEKS PR SUBMISSIONS

June 3rd, 1996 by

The new WOW! consumer online service from CompuServe seeks press materials from companies and PR firms. Information for the adult version of the service should be sent to Kassie Rose, managing editor. Steve Cvengros, managing… Continued

PROMOTIONS/NEW HIRES

June 3rd, 1996 by

David MacKay was appointed a senior managing director in Hill and Knowlton’s Washington, D.C. office. He was a vice president and group leader in Ketchum Public Relations’ D.C. office. In the same office, Linda Taira,… Continued

MONITORING FIRMS IN JV

June 3rd, 1996 by

Broadcast monitoring vendors Radio TV Reports and Video Monitoring Services have entered into a limited partnership. Along with sister company Adbank, which archives video clips of advertising, radio and TV monitor Radio TV Reports will… Continued

BUCKMASTER HEADS H&K/D.C

June 3rd, 1996 by

Thomas Buckmaster left Fleishman-Hillard’s (F-H) Washington, D.C. office to become the new general manager of Hill and Knowlton’s (H&K) Washington office. Buckmaster also takes the title of chairman of public affairs for H&K. Buckmaster was… Continued

RECRUITERS FOR AN AGENCY SEARCH?

June 3rd, 1996 by

Responding to our May 27 story (p. 1) on agency searches, marketing consultant Tom Harris wrote to recommend against use of PR executive search firms for the task of identifying and recommending PR agencies. While… Continued

MS&L’S FUNESS TO RUDER

June 3rd, 1996 by

Richard Funess joined Ruder Finn, New York, as managing director of Ruder Finn/Americas. Prior to joining Ruder–ranked among the world’s 15 largest firms–he was president of the Americas unit of top-ten global PR firm Manning… Continued

DEALING WITH A CRISIS: AN HOUR BY HOUR ACCOUNT

June 3rd, 1996 by

A crisis is something most communications executives prepare for but hopefully never have to face. When a crisis breaks, what is it really like? To bring this to life, Canadian crisis counseling firm Mindszenthy &… Continued