RECRUITERS FOR AN AGENCY SEARCH?

Responding to our May 27 story (p. 1) on agency searches,
marketing consultant Tom Harris wrote to recommend against use of PR
executive search firms for the task of identifying and recommending PR
agencies. While supporting the use of a third-party if a client is
"inexperienced" or the PR program to be assigned is complex, the
author of "Choosing and Working With Your Public Relations Firm" (NTC
Publishing, 1992), said there is a danger that executive recruiters
will recommend firms that are clients for personnel searches.