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How Conservation International Used Virtual Reality to Overcome Obstacles

October 17th, 2017 by

How can a modest nonprofit make audience members aware of conservation issues in a far-off part of the world? Mixing technology and PR tactics helped Conservation International (CI) achieve its goals. This case study explains how CI did it and the lessons it learned.

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The Week in PR

October 17th, 2017 by

Our weekly roundup of trends, news and personnel moves in communications and marketing. This week we feature stories about the Harvey Weinstein affair, a report about information overload coming from marketers and a shadow board coming to the PR Council.

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How the Nature Conservancy’s New CMO Mixes Intuition and Analytics

October 17th, 2017 by

How does one go from marketing Disney films and media to Mother Nature? That’s the journey The Nature Conservancy’s new CMO Richard Loomis is taking. We asked him about the best advice he’s received, his influences and trends he’s noticed. Of course we asked him to compare Disney and The Nature Conservancy.

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Memo to Brands: Use Social Media to Spread Your Culture, Not Sell Products

October 17th, 2017 by

Mitsubishi VP Adam Snyder has a modestly radical proposal for brand marketers: use social media to make people aware of your culture and values, post sales pitches elsewhere. Snyder’s approach has an historical perspective. Will marketers heed his words?

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Engagement With B2B Brands on Instagram Tops Facebook in Q3 2017

October 17th, 2017 by

In some ways, rooting for Facebook is like cheering for Goliath against David. In this week’s Data Dive, though, the tables are turned. A scion of Facebook, Instagram garnered more consumer engagement with B2B social content than its parent. A lot more, according to data provided exclusively to PR News from Shareablee.

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A Mobster Makes PR Measurement an Offer Communicators Can’t Refuse

October 17th, 2017 by

And you thought the mob was dead. Not true when it comes to PR measurement, says emeritus member of IPR’s Measurement Commission and PR News Measurement Hall of Famer John Gilfeather. With tongue slightly in cheek, Gilfeather offers communicators a checklist of measurement tips that none of us can refuse.

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Beat the Clock: FleishmanHillard Advocates Sending Releases, Pitching Early in the Day

October 17th, 2017 by

You’ve heard the adage “timing is everything.” Well, it applies even to media pitching, says Jayme Owen, SVP, FleishmanHillard. The firm’s guidance, gathered informally, on best times to pitch and send news releases is shown on the accompanying chart.

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PRSA Conference Mixes Traditional Ethics With Technology, the Dark Web and Brand Storytelling

October 10th, 2017 by

Signs of change and tradition made for an eclectic pastiche as PRSA celebrated its 70th anniversary during the group’s International Conference in Boston, which began Sunday.

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The Week in PR

October 10th, 2017 by

Our weekly roundup of trends, news and personnel moves in PR, marketing and communications. This week’s stories include Cam Newton’s apology, Jemele Hill’s suspension and kudos to Brandi Boatner on her promotion at IBM.

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More Than Ever, Technology Precedes the Creative Idea

October 10th, 2017 by

Our regular feature where we ask leaders in PR, communications and marketing about their influences, trends and the best advice they’ve received recently.