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Social’s Influence Varies by Industry, Demographic

December 12th, 2017 by

Communicators assume social media and influencers are influential to some degree on peoples’ decisions. The more important questions: How influential are they? Which demographic groups are influenced most? And do people value the advice of influencers and what they see on social media equally across the board? In other words are there particular sectors where social media content and influencers’ advice carries the most weight? A new report attempts to answer some of those questions.

SOCIAL MEDIA KEYBOARD (2)

Clark Kent or Superman? More Journalists Being Asked to Provide Social Content and Visuals

December 12th, 2017 by

We’ve been told there are fewer journalists who are being asked to do more. In addition to reporting the news, journalists now are asked to provide content to social media platforms such as Facebook. They’re also being asked to take pictures and provide video. A new survey looks at how much more journalists are being to do. Its findings suggest savvy PR pros should think visually.

THUMBS UP

How BlueCross BlueShield of Tennessee Used Data to Conceive and Measure a CSR Campaign

December 12th, 2017 by

An area where data has influenced communicators heavily is in corporate social responsibility (CSR). Instead of addressing social issues based on what communicators felt the public was thinking about, savvy PR pros are using data to assess needs prior to mounting a CSR effort. Here’s how one health organization used data and research before beginning its CSR initiative.

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The Week in PR

December 12th, 2017 by

Our weekly roundup of news, trends and personnel moves in communications, marketing and PR. This week’s stories include Mario Batali’s unsavory behavior, federal politicians caught in #metoo and FleishmanHillard has a new tech leader.

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How Capital One Sorts Data to Create Videos That Track With Business Goals

December 12th, 2017 by

Each week we highlight a slide from a PR News presentation of interest. This week’s slide comes from Chris White, managing editor, content marketing, and Sukhi Sahni, director, communications and marketing at Capital One. The two spoke about using the strategic use of data to drive content during PR News’ Video Boot Camp earlier this month.

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How a Residential Apartment Brand Stood Out in a Sea of Sameness as It Extended Its Footprint

December 5th, 2017 by

Richman Signature Properties became the new luxury division of The Richman Group , the nation’s 7th largest residential apartment owner. The Richman Group had been known only for developing affordable housing. Here’s how it ramped up its tactics and strategy to become a known entity in the highly saturated luxury apartment market.

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Survey Data Upends Beliefs About Beauty Influencers and Airline Service

December 5th, 2017 by

We love it when data takes aim at sacred cows. We have two examples here. The first concerns influencers and whether or not #AD or #SPON harms engagement and mentions of posts. The second example looks at what consumers talked about on social during Thanksgiving re airlines. Bad service is what you’d think, right? Nope.

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How Katie Paine Ties PR’s Contribution to Business Through Journalists’ Reporting

December 5th, 2017 by

Each week we highlight a slide from a PR News presentation of interest to readers. This week’s slide comes from Katie Paine, the measurement guru and PR News columnist who heads Paine Publishing. Initially it was a shock: ranking journalists the way we’re used to seeing baseball hitters and pitchers ranked by their statistics. We persevered, though, and learned what was behind Paine’s slide.

Measurement-Wordle

PR News/PublicRelay Research: Reliable Media Data That Drives Strategy Remains Elusive

December 5th, 2017 by

Digital communications makes nearly all actions and results quantifiable. This should enable communicators to have an easier time proving the value of their work. It’s more complicate than that as this survey from PublicRelay and PR News discovered.

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The Week in PR

December 5th, 2017 by

Our weekly roundup of news, trends and personnel moves in communications and PR. This week’s stories include why the #metoo incidents are likely to continue, a promotion at Ketchum for Barri Rafferty and growth at Sprout Social.