Subscription Content


KFC and Oxfam Take Different Paths to Crisis Resolution, Honesty Triumphs

March 20th, 2018 by

Katie Paine compares crises at Oxfam and KFC in her regular Image Patrol feature. In this edition she explores how transparency and even humor can be prime tactics for managing crisis.


39% of Americans 18 to 29 Are Online Almost Constantly, 77% Online Daily

March 20th, 2018 by

It’s hard to argue that the online life is a fad when you see how many Americans are online daily (77%), according to a new survey from Pew Research Center. Want more? 40% of Americans 18-29 say they are online “almost constantly.”


How Brands Can Get Ready for Saturday’s ‘March for Our Lives’ and Whether or Not They Should

March 20th, 2018 by

With the March for Our Lives set for Saturday at venues around the country, what should brands be doing, if anything, to prepare? We asked Barie Carmichael , a senior counselor at APCO Worldwide and a former communicator at iconic brands. In sum, it’s a delicate dance and one size does not fit all.


Reputation Declines for First Time Since ’09, But Honest Communication Can Help Brands Improve

March 20th, 2018 by

The Global RepTrak 100, the gold standard of corporate reputation, shows corporate reputation declining for the first time since 2009. Why has it declined and what can brands do about it? We answer those questions and more in our coverage.


Small Businesses Seek Quick Payoff from SEO

March 20th, 2018 by

In a new survey small businesses, those with fewer than 500 employees, are shown to be fairly large proponents of SEO. Some 55% of small businesses surveyed said they use SEO, a slight increase from 2017. More than 90% said last year they would be using SEO, according to Clutch, a B2B researcher.

Mark Zuckerberg, CEO, Facebook

The Week in PR

March 20th, 2018 by

Our weekly roundup of news, trends and personnel moves in communications and marketing. This week’s stories include Google’s transparency on fake content is something Facebook should consider, a slap from Google at Amazon, Wells Fargo offers its CEO a large increase, Theranos’ Holmes gets off easy and Chipotle’s chief marketer is out.


Airbnb Dominated Travel Sites’ Social Activity in ’17 With 150% Growth in Consumer Engagement

March 13th, 2018 by

We continue our examination of consumer engagement with brands’ social posts during 2017. Data is provided exclusively by Shareablee to PR News . This week we look at the top 10 travel websites, ranked by consumer engagement. Airbnb is the leader.


More Than 70% of American Adults Over 50 Use Social Media, Signaling a 112% Jump in Usage

March 13th, 2018 by

While most marketers put a premium on attracting younger people, the 50+ demographic is coveted for its disposable income and stability. While it is known that this demographic is less comfortable with technology than millennials, the group has taken to social media at a strong rate, a new survey from AARP shows. The devices it doesn’t yet use can be large targets for marketers.

James Levine, former Music Director, Metropolitan Opera

The Week in PR

March 13th, 2018 by

Our weekly look at news, trends and personnel moves in communications and marketing. This week’s stories include James Levine’s ouster at the Metropolitan Opera, a House committee looks deeper into the U.S. Olympic Committee amid the Larry Nassar scandal and Twitter halts accounts that were tweetdecking.


Data: YouTube Keeps a Tight Grip on U.S. Adults; Snapchat’s Popularity With Youth Keeps Growing

March 6th, 2018 by

Last week we told you despite a number of worries, the sky was not falling as far as Facebook is concerned. More evidence comes this week, from the Pew Research Center, whose survey confirms many of the trends contained in reports other groups have issued. Yes, Facebook dominates with Americans older than 18, although youths tend to prefer Snapchat and Instagram.