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How To Get to the Next Level Professionally

Doing more than your job description showcases that you are already working at the next level, helping you get promoted sooner rather than later. | MORE »

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Case Study: University Prevents Tragedy, Shapes Its Own Narrative

“My roommate just pulled the fire alarm and he’s got a gun.” UCF Police received that harrowing 911 call from an on-campus resident at the University of Central Florida in Orlando, Fla., shortly after midnight on Monday, March 18, 2013. | MORE »

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Generating Earned Content via Paid Media Efforts

There is a big opportunity for earned and paid media to work together strategically. By investing money, additional awareness and engagement with the audience can be achieved.  | MORE »

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Stakes for PR Pros When Brands Get Into a Fight

When C-level managers dig in their heels and refuse to blink, PR pros need to think about the use of language as it relates to the conflict, perception and, perhaps most important, consumer sentiment. | MORE »

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Chart Your Course for PR Leadership

Here are five skills senior PR managers should develop, strengthen and employ in order to succeed in a digital age. | MORE »

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In a Negative Vein

“Where’s the vision?” It’s a key question that senior PR pros working for companies grappling with negative perception need to ask themselves. | MORE »

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As Communications Models Evolve, PR Takes Bigger Role

Brand Management at P&G now covers four functions, including communications (the term “public relations” no longer exists at the company). It’s not a sure thing but as goes Procter & Gamble so go many other companies, particularly in consumer markets. | MORE »

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Build Your Media List the Right Way

The key is to use technology as a research and organizational tool, not the end-all, be-all solution. These proven strategies will help PR people strengthen their media efforts by relying a little less on technological shortcuts and a little more on targeted research. | MORE »

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How Write for Myriad Media Platforms

In PR, it’s not the writing that seems to matter. It’s the tagging and linking that triggers shares, followers, retweets, etc. Soon, journalism schools will dedicate entire classes on writing hashtags.
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Clear Communication

Perception of management is usually predicated on C-level executives being able to articulate a compelling vision for their brand or organization. And on PR pros delivering that message. | MORE »

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