A roundup of the week’s top news and trends in PR. This week we look at more implications of FTC actions against paid influencers, the passing of Ed Block.
This case study looks at how a nonprofit broke the clutter to make sure its message was heard. It used creativity to make sure its message was heard.
The most important thing to realize about working with agencies is that it’s about much more than merely delegating work. One of the keys to working with an agency is to think about it as building a team outside your organization to help achieve your communication and business goals.
Shareablee provides data exclusively to PR News Pro about the brands (B2B and B2C) who were most engaged during August 5-17, the first 12 days of the Olympics.
For those of you considering selling your firm or acquiring one, it’s important to know that valuing PR agencies is an inexact science and a complex process. It takes financial expertise, knowledge of the M&A marketplace and an understanding of how buyers create offers/term sheets. Below are several things you need to consider as you begin the valuation process.
I decided to fill out the AMEC Framework using a PR campaign I recently helped a client measure. I used the responses that members of its PR team gave me at our first meeting. After a long day of checking the taxonomy and making sure I put everything in the right boxes. I have the following tips for you.
This story has two parts and both are germane to communicators. Facebook said it’s working against ad-blocking software, making it more difficult for users to block ads. Basically Facebook says it will be making it more difficult for ad-blocking software to decide what is an ad and what is not. The social media giant also has updated its ad preferences features, allowing people to tell Facebook not to send them ads from particular companies.
We asked communicators who spoke during PR News’ Big 4 Social Media Summit, Aug. 9-10, San Francisco, to provide insights about how brand communicators can develop a strategy for Facebook content that will enable it to appear in your audience’s news feeds. Ever budget-conscious, we also asked about making videos for Facebook Live without breaking the bank.
B2C brands don’t seem to be listening to tales of gloom about Twitter, at least not the brands that have the most consumer engagement, according to data provided exclusively to PR News by Shareablee.
The key to keeping an audience in its seats can be divided into three areas: what you say, what you show and how you present.