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Talent Triage: Finding and Training Tomorrow’s CCOs

There has been relatively limited effort by corporations, agencies and especially colleges and universities, to properly train the next generation of communications leaders as cross-functional, multi-disciplined marketing managers. | MORE »

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How Boost Budget for PR Measurement

For years, the measurement experts, including me, have told you to spend 10 percent of your communication budget figuring out whether the other 90 percent is working. But that doesn’t really tell you how to allocate that 10 percent, nor does it cover all the scenarios. | MORE »

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Case Study: Real Estate Company Homes in on Paid-Earned Model

For several years after its debut, Facebook was viewed by brands and organizations as a relatively cost-effective way to promote their products and services. Companies could run branded Facebook pages—without necessarily dropping a lot of coin for Facebook advertising—and watch the needle move. Case in point: Hudson & Marshall, which is one of the nation’s top real estate auction companies specializing in bank-owned foreclosure listings. | MORE »

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Banking on Social Media

While their communications are highly regulated financial services companies show a growing penchant for social media channels, with engagement up 76% across all platforms since January.
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Wrestling With Corporate Storytelling

Developing your core message is an essential exercise. It gets everyone, internally and externally, on the same page in terms of explaining your brand’s attributes and differentiators. | MORE »

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When Companies Make Layoffs, PR Needs to Set the Tone

There is one area that is problematic even for the most seasoned PR pros: helping to drive communications when their company or organization makes layoffs. | MORE »

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How To Own the Content Marketing Budget

As the primary storytellers in your organization, it would make sense that PR executives would own the strategy and the budget for their company’s content marketing initiatives. Why, then, is that so rarely the case? | MORE »

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Screen Test

If brands and organizations want to get their messages in front of millennials they’re going to have to ramp up their mobile communications and cater their conversations to the small screen.
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Coca-Cola Stirs Up Its Communications Via World Cup

As an official sponsor of the FIFA World Cup, the Coca-Cola marketing campaign for the 2014 FIFA World Cup Brazil was built upon the notion that the competition is the “World’s Cup,” with the goal to create the most inclusive, engaging and participatory Coca-Cola World Cup campaign to date. | MORE »

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3 PR Tactics to Strategically Enable Sales Lift

While sales enablement is strategic, it is achieved through a well-coordinated series of tactics. PR is one of those tactics often overlooked. Here are three distinct tactics that PR uses to enable the sales process. | MORE »

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