We asked PR thought leaders how they would counsel Subway during the next 3-5 months.
Blurry Eyes: The PR community is awaiting the fallout from a federal judge’s decision last week that narrows how TV coverage can be downloaded and shared.
Before throwing yourself headlong into a race to year’s end, commit to finding a few ways to keep a bit of that summer-like mindset in the mix.
Competing with the ratings-first and click-bait mentality of on-air and online news outlets can be a lesson in futility for PR pros tasked with telling their organizations’ stories.
The secret to building an effective PR team could be to steer clear of PR.
“I see communications as a team sport, with people working together on big projects across the organization. I seek candidates who are leaders but won’t need all the credit and those who create opportunities to help junior staff grow.”
Named VP, corporate marketing at Splunk in 2012, Sherry Lowe doesn’t mince words describing the software company’s corporate marketing department at the time she took charge.
APCO’s new crisis management offering, best cities for PR specialists and PR Movers
Despite numerous calls to use measurement to assess PR’s effectiveness, enhance its reputation and develop strategy, a new study shows more than half of PR professionals devote little or no time to measurement.