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Takeaways From Internal Communications Roundtable and Crisis and Editorial Resources

July 1st, 2018 by

In each edition of PR News we highlight takeaways from an article or articles as well as additions to the PR News Resource Center, which is available only to subscribers at http://www.prnewsonline.com/subscriber-resources/

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PR Pros Pretty Good at Disengaging From Work; Public Puts Demands on Branded Content

July 1st, 2018 by

With July 4 upon us it means summer vacation season also has arrived. The question, though, is whether or not communicators, who are responsible for safeguarding the reputation of brands, can ever truly be off the clock. We look at surveys about vacations and being able to log out from your PR job. Another topic surveyed is attitudes on branded content.

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How to Measure Corporate Leaders’ Effectiveness at Boosting Internal Engagement and Experiences

July 1st, 2018 by

Patricia Bayerlein wrote about improving internal communications with an eye to better employee experiences in these pages in April. Today she offers methods and dashboards to measure how well a leader is doing in communicating corporate culture and values to employees.

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Burger King and the EPA Wrestle for Crown of Worst Crisis Communicator

July 1st, 2018 by

Often organizations try too hard to either capitalize on hot news topics or avoid them altogether. Neither strategy is particularly effective. Our resident crisis and measurement guru Katie Paine takes a look at Burger King’s whopping disasters overseas and how the EPA’s attempts at staying out of the headlines have backfired royally.

INTERNAL COMMUNICATIONS

13 PR Pros Reveal Their Best Practices for Internal Communications During Times of Change

July 1st, 2018 by

Internal communications is hard. So is change. There may be few things more difficult for communicators than to explain changes to employees. We asked 13 PR pros for their best practices in handling this delicate form of communications.

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How to Upgrade Your Pitching by Researching and Targeting Reporters Using Social Media

July 1st, 2018 by

In our regular feature that looks at presentations, we present slides that offer suggestions on how to pitch media using social media. The thing is, don’t use social media to pitch. On the other hand, it can be very useful to research your targeted reporters and build relationships with them.

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11 PR Professionals Look at How PR and Marketing Are Converging or Not

June 5th, 2018 by

A trend in PR and marketing is the growing overlap between the two. In some companies the same person heads PR and marketing, although such an arrangement does not guarantee staff in those departments work closely together. With this background we asked 11 brand communicators and senior agency executives how they differentiate their marketing and PR efforts.

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Two PR Pros Recommend Tools to Improve Your Instagram Content on a Tight Budget

June 5th, 2018 by

Each month we’ll be asking communicators to unload their toolkits and tell us what falls out. In other words, What do you use to do your job? There’s no better duo to begin this feature than Manu Muraro, founder of Your Social Team, and Danielle Brigida, national social media manager, U.S. Fish and Wildlife Service. We asked them what tools they use to bolster their Instagram feeds.

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Ambien Loses No Sleep on Roseanne; Purdue Pharma Hooked on 80s Crisis Tactics

June 5th, 2018 by

Katie Paine looks at how two crises were handled. Sanofi’s Twitter retort to Roseanne Barr’s shot at Ambien for allowing her to create insensitive tweets and Purdue Pharma’s missteps at the outset of the situation and its close-lipped handling of the OxyContin-addiction mess. In the end, every compelling narrative needs a villain, Paine writes

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How to Create a Four-Tiered Funnel That Can Help With Social Storytelling

June 5th, 2018 by

Leave it to Cisco’s charismatic Carmen Collins to serve Southern-style sweet tea while explaining the sales funnel. Well, she doesn’t exactly serve sweet tea, but she describes how tea and the sales funnel have plenty in common. She also provides insight on using data to report your social media story to the C-suite. Drink up.