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B2B Brands Posted 33% More Videos on Facebook in First Half of 2017

August 15th, 2017 by

It is a surprise that video is growing like a mushroom on Facebook? Provided exclusively to PR News, Shareablee data for the first half of 2017 bears this out for B2B brands, with Informatica leading the pack. Mark Zuckerberg will be pleased.

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Grubhub’s Recipe for Summerlicious Content: Mix Data-Driven Stories With Trends and Shake Well

August 15th, 2017 by

Similar to a good newspaper or news site, a good content strategy is a combination of structure and spontaneity. We talked with Grubhub’s social media director Mallorie Rosenbluth to find out the brand’s recipe for creating such delicious content that’s both planned and spontaneous.

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How Southwest Responded to a Crisis Under Unthinkable Circumstances

August 15th, 2017 by

The upside of technology is obvious. But when things go wrong on the tech side it can create havoc for a technology dependent brand. That was the case for Southwest Airlines last summer, when a computer malfunction grounded a slew of its flights and left thousands stranded. See how the brand used Facebook Live and other social media to keep its passengers and employees informed.

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Social Media Through the Eyes of a B2B Marketing Communications Pro

August 15th, 2017 by

In this regular feature we ask PR leaders to tell us about people who’ve influenced their career, the best advice they’ve received and trends they’ve spotted. This week’s interview is with Heather Dueitt, director, marketing/communications, at NoteVault. She discusses lessons learned about social media.

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5 Steps That Will Make Your Content Marketing Program More Successful

August 15th, 2017 by

Content marketing is a team sport, or should we say a sport of teams? That’s because both content creators and salespeople need to collaborate on developing content. The goal of branded content is to create material that meets the needs of decision makers, although that’s often not done. The result is content that fails to support the business’s goals. Here are 5 steps to help brands avoid this dilemma.

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The Week in PR

August 15th, 2017 by

Our weekly roundup of trends, news and personnel moves in communications and marketing. This week’s stories include Walmart’s reaction to a gun hoax, more trouble for Uber, Facebook’s latest video update, Google’s diversity issues and the President’s reaction to a CEO leaving his advisory council.

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How a Healthcare Brand Crafted a Multifaceted Plan to Re-Engage Staff After Radical Changes

August 8th, 2017 by

Internal communications is a pain point for brands and organizations large and small in normal times. When significant changes are occurring inside an organization it can make communications even more difficult. Ally Bunin, a VP for internal communications at Brighton Health Plan Solutions, explains how her brand communicated during a period of radical internal changes.

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A Transit Authority Opens Its Playbook on Handling Employee Critics Online

August 8th, 2017 by

With all the good that comes from social media, there also are negatives. One is that employees can criticize their company online and make life even more anxious for communicators. The Toronto Transit Commission (TTC) encountered such an instance a few months ago when it introduced random drug and alcohol testing of employees. An outcry went up in some quarters over this policy. Here’s how TTC handled the situation.

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To Avoid Gaffes, Monitor Culture Constantly

August 8th, 2017 by

With social media’s ability to give everyone a chance to comment, brands must be particularly vigilant to monitor the cultural landscape. Here’s an example of a brand that thought its ad for athletic footwear was in good taste. It was, except several tragic news events made it far less so. Tips on how your brand can avoid a similar issue.

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How Large and Small Brands Monitor to Prepare for Social Media Crises

August 8th, 2017 by

As you know, speed is of the essence when dealing with a social media crises. Fortunately, tools exist that can help brands large and small monitor social media conversations, which can buy a bit of time for brands when a social media crisis occurs.