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7 PR Leaders Weigh In on Way Ahead for Subway

We asked PR thought leaders how they would counsel Subway during the next 3-5 months. | MORE »

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Week in PR

Blurry Eyes: The PR community is awaiting the fallout from a federal judge’s decision last week that narrows how TV coverage can be downloaded and shared. | MORE »

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How PR Leaders Can Retain the Summer Spirit in the Workplace

Before throwing yourself headlong into a race to year’s end, commit to finding a few ways to keep a bit of that summer-like mindset in the mix. | MORE »

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10 Tips for Using the PESO Model to Score Earned Media Coverage

Competing with the ratings-first and click-bait mentality of on-air and online news outlets can be a lesson in futility for PR pros tasked with telling their organizations’ stories. | MORE »

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How to Build Great PR Teams With Non-PR Pros—and Why You Should Try It

The secret to building an effective PR team could be to steer clear of PR. | MORE »

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Secret to Acing a PR Job Interview

“I see communications as a team sport, with people working together on big projects across the organization. I seek candidates who are leaders but won’t need all the credit and those who create opportunities to help junior staff grow.” | MORE »

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3 Ways a B2B Software Company Improved Its Integrated Communications

Named VP, corporate marketing at Splunk in 2012, Sherry Lowe doesn’t mince words describing the software company’s corporate marketing department at the time she took charge. | MORE »

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The Week in PR, July 27 – August 3

APCO’s new crisis management offering, best cities for PR specialists and PR Movers | MORE »

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PR News/Nasdaq Survey: Nearly One-Fifth of Communicators Shun Measurement Entirely

Despite numerous calls to use measurement to assess PR’s effectiveness, enhance its reputation and develop strategy, a new study shows more than half of PR professionals devote little or no time to measurement. | MORE »

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Where Does PR Stand on Paid Social Media? Survey Shows Ambivalence About Spending

With Facebook leading the pack, social media channels are fast moving to a pay-for-play model. Yet nearly half of communicators surveyed by PR News are foregoing purchasing Facebook’s paid media offers. | MORE »

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