DEALING WITH A CRISIS: AN HOUR BY HOUR ACCOUNT

A crisis is something most communications executives prepare for
but hopefully never have to face.
When a crisis breaks, what is it really like? To bring this to life,
Canadian crisis counseling firm Mindszenthy & Roberts recounted a day
and one-half of its work on a recent crisis. Firm principals Bart
Mindszenthy and Gail Roberts have worked on dozens of private and
public sector crises since founding their Toronto firm six years ago.
They prepared this diary exclusively for PR News.
The events below took place in late April and involved a large
Canadian consumer products company. (Mindszenthy & Roberts,
416/924-2425)