Attendance was down about 200 from last year’s conference (to 1,854), despite the strong health of the industry. PRSA’s chief operating officer, Ray Gaulke, said the lower turnout –1,854 attendees –probably stemmed from PR people’s… Continued
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DUES INCREASE SHOT DOWN AT PRSA MEETING
November 18th, 1996 by PRNEWSST. LOUIS – "We’re good at beer, shoes and blues" in this city, said a jazz musician at the opening night reception of Public Relations Society of America (PRSA) conference here last Sunday (Nov. 10).… Continued
TEXACO FIGHTS FOR IMAGE IN COURT OF PUBLIC OPINION
November 18th, 1996 by PRNEWSWhen crisis and chaos erupt at corporate headquarters, silence is never golden. As the recent Texaco Inc. race-discrimination suit shows, a swift response will likely minimize further damage and set the tone for the remainder… Continued
FIRMS SHOULD LOOK TO NET PHONES TO SAVE DOLLARS
November 18th, 1996 by PRNEWSWith agencies taking on projects all over the world, PR executives may want to look to Internet telephone as a way to talk to clients on the other side of the world for the price… Continued
BASKETBALL, BASEBALL PROMOTIONS ATTRACT FANS
November 18th, 1996 by PRNEWSSometimes a partnership is all it takes to jumpstart a tourist attraction based on a seasonal sport. Earlier this year, the Naismith Memorial Basketball Hall of Fame (BHOF) in Springfield, Mass., partnered with four minor… Continued
MEDIA INSIGHT
November 18th, 1996 by PRNEWSEditor’s Note: Town & Country monthly magazine, which is published by the Hearst Magazines Division, is one of the publications which has meshed high society with pastoral quality of life issues.Readers turn to the magazine… Continued
SPRINT HELPS WITH PATIENT SATISFACTION
November 14th, 1996 by PRNEWSSaint Luke’s-Shawnee Mission Health System has signed a $15 million agreement with telephone carrier Sprint [SPR] that will let the Kansas City-based hospital change the way it treats, evaluates and cares for its patients. The… Continued
CLINICAL DEPRESSION AT WORK SKYROCKETS
November 14th, 1996 by PRNEWSHealthplan marketers may want to expand employee counseling programs, as clinical depression is an expensive and growing workplace problem, according to recent studies. According to a national survey conducted by the Employee Assistance Professional Association… Continued
TREAD LIGHTLY BUT PERSISTENTLY WHEN COLLECTING AN OVERDUE BILL
November 14th, 1996 by PRNEWSCollecting an overdue bill from a healthcare client is a delicate dance: You want your money, but you don’t want to alienate a customer. According to healthcare PR agency executives, the secret to maintaining a… Continued
HOSPITAL OVERCOMING FINANCIAL, IMAGE PROBLEMS
November 14th, 1996 by PRNEWSLast year was not a good year for Los Angeles-based UCI Medical Center. On top of a 10 percent loss of its operating budget, it was battling to overcome a highly-publicized scandal involving some of… Continued