MEDIA INSIGHT

Editor's Note: Town & Country monthly magazine, which is published by the Hearst Magazines Division, is one of the publications which has meshed high society with pastoral quality of life issues.Readers turn to the magazine for happenings in the art world, travel information, health and beauty trends, technology's influence on society, haute couture and architechtual/design elements of high style home. It is considered a connoisseur's read. Below we offer tips on getting your press releases or ideas placed.

SECTION EDITORS DAYS TO CONTACT/DAYS TO AVOID METHODS COMENTS
Features Magazine is highly features-oriented. It is a lifestyle publication with emphasis on real people. Deputy Editor: John Cantrell phone: 212/903-5000 fax: 212/765-8308 All days are okay; Work should be sent 3 to 4 months in advance. Prefers mail, press kits; faxes are accepted. Out of 40-50 pitches daily, about 5 percent of press releases are considered for stories. Don't submit art and keep information targeted. Advice for PR professionals: "Know the magazine."
Fashion Articles follow what's happening in the world of high fashion, including runway reports and daily and evening wear for women. Fashion Market Editor: Jane Agnew Fashion Assistant: Stephanie Snyder phone: 212/903-5000 fax: 212/765-8308 All days are okay; Information should be submitted 4 to 6 months in advance. Send information through mail. Email and faxes not preferred. Editors "Dread calls." Art is important. Do not forget the magazine's exclusive audience. PR professionalsshould give editors a clear idea of the people behind the product, service or idea.
Architecture & Design Probes modern and classical stylists' works, including furuniture, functional art and the influence of movements. Senior Editor: Sarah Medford phone: 212/903-5000 fax: 12/765-8308 All days are okay; Information should be submitted 4 to 6 months ahead of time. Do not email. Color slides/photos accepted. Only small percantage of ideas reviewed and accepted. Editors say most of information they receive is not relevant to magazine's coverage.
Beauty, Health and Jewelry Features track accessory and jewelry trends, in-season colors and skin care and hair styles. Senior Editor: Stacey Okun phone: 212/903-5000 fax: 212/765-8308 All days are okay; As with all other sections, press releases should be submitted 4 to 6 months in advance. Prefers mail. No faxes unless there is an immediate need. Send items together--not in pieces. No follow up calls. Remember that audience is upscale and concerned with luxury. Editors are looking for unusual topics or campaigns that focus on high fashion.