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Instead of just wondering whether or not your PR activities are on the mark, consider benchmarking studies by professional measurement groups to give you a leg up. Benchmarking studies often mean the difference between a… Continued

PR and marketing professionals should be heartened by a recent finding that PR efforts are likely to influence a consumer four times longer than promotions such as coupons, sweepstakes and refunds. The recognition of PR… Continued

Remember the days when everyone worked together at the same time in the same office? "Document sharing" was easy — a group of people would sit around a conference table and all look at a… Continued

Nov. 11-13: American Management Ass’n, "PR Strategies for Success," New York, 800/262-9699. Nov. 13: Southwest Newswire, "Using Newswires," Austin, 713/465-2203. Nov. 13: PR Seminars, "Washington PR & News Media Seminar," Washington, D.C., 301/460-4472. Nov. 13-15:… Continued

New Companies/Ventures Ackermann Public Relations & Marketing, a full-service public relations firm, has opened a Dallas office in the Arlington section of the Metroplex. Ackermann first entered the Dallas market last spring and now serves… Continued

Last year’s greatest heroes were undoubtedly the firefighters who participated in the search and rescue mission of the country’s single largest act of terrorism, the April 19, 1995, Oklahoma City bombing of the Murrah Federal… Continued

PR agency Access Communications recently spent $1,600 (shipping costs included) to send out 200 hams to editors nationwide who cover the gaming industry. The press package –complete with a jingle about "editors eating pork" –certainly… Continued

SECTION EDITORS DAYS TO CONTACT/DAYS TO AVOID METHODS COMMENTS Business One of the only Times departments that accepts unsolicited pitches over the phone. It is not, however, receptive to email pitches. Assignments Editor: Daniel Rosenberg… Continued

Tomorrow’s election –regardless of who wins –serves as an unofficial launch pad for many PR campaigns. Hundreds of businesses try to get in on the act of selling something politically related, from pins to opinions.… Continued

"The 7 Keys to Effective Web Sites," by David Sachs and Henry "Pete" Stair, published by Prentice Hall PTR. The authors detail: text, image and multimedia integration; sites for ordering merchandise. 515/284-6751. "Dictionary of Event… Continued