• Attendance was down about 200 from last year's conference (to 1,854), despite the strong health of the industry. PRSA's chief operating officer, Ray Gaulke, said the lower turnout --1,854 attendees --probably stemmed from PR people's limited interest in visiting St. Louis, city that PRSA officials hoped would draw well because of its central location.
  • In line with the conference theme of "Telling the Truth," PRSA intends to "own" the credibility issue, said Conference Chairman Jerry Bryan, vice president of corporate communications at Sverdrup Corp., Maryland Heights, Mo.