BASKETBALL, BASEBALL PROMOTIONS ATTRACT FANS

Sometimes a partnership is all it takes to jumpstart a tourist attraction based on a seasonal sport. Earlier this year, the Naismith Memorial Basketball Hall of Fame (BHOF) in Springfield, Mass., partnered with four minor league baseball teams from Massachusetts and Connecticut to promote and celebrate two of America's favorite sports. The BHOF launched a marketing/PR effort to include baseball teams in its promotion and find sponsors to provide sports-rel ated paraphernalia for the free giveaways at the "Basketball Hall of Fame nights."