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Target The Right Media. If you don’t have time to thumb through Bacon’s Media Directory –the industry bible that lists every news organization as well as editors and their beats –Bacon’s will sell you a… Continued

The truth is, writing a press release is tricky business. And getting the media to read the release is even trickier. But blitzing the newsroom of every major newspaper across the country is a mistake.… Continued

In this week’s Colleague To Colleague, Healthcare PR & Marketing News discusses downsizing and the effects on PR staff. Michael Turner, director of public relations at the Jewish Home for the Aging of Los Angeles… Continued

The rural population is more vulnerable to cancer than the general population, according to recent statistics, and yet proper care often is not available locally. By creating an outreach alliance program guided by service delivery… Continued

The holidays are rapidly approaching –the giveaway is the decorations that are going up in stores around my neighborhood, and I’m almost positive that this year they began appearing prior to Columbus Day. For healthcare… Continued

When advertising executives at First Strategic Group in Whittier, Calif., wanted to draw attention to its client’s health information line as well as differentiate Ohio Valley Hospital from its more conservative, Catholic competitor — they… Continued

Vytra Healthcare, the first healthcare plan on Long Island with a network of independent practice physicians, announced this week the introduction of a radically new marketing approach for encouraging its members to adopt healthier lifestyles.… Continued

EURO/RSCG, the eighth largest communications network in the world, announced today that its healthcare public relations agency known as CDB Healthcare has been renamed: PResence(SM)/EURO RSCG. PResence originally established as a joint venture for healthcare… Continued

Ultrafit Centers Inc. has appointed Corporate Imaging Inc., a healthcare PR agency in New York City to handle public relations for its corporation. Ultrafit Centers are a pioneer concept in preventive healthcare. Like a medical… Continued

When choosing a doctor or a health plan, Americans are more likely to rely on the advice of friends and family than on the opinions of employers or independent rankings, according to a survey by… Continued