Subscription Content

Healthcare marketers are grappling more and more with ways to make their messages more "readable" and "easily understood." Consumer confusion – from choosing the right health plan to understanding hospital consent forms – is at… Continued

As the Joint Commission on Accreditation of Healthcare Organization (JCAHO) punches up its evaluation criteria for patient education materials, hospitals are finding that to make the grade (and get federal funding), patient materials have to… Continued

Who: PHP Healthcare Corp. (Reston, Va.) to create an alliance with HIP Health Plans of New Jersey (New Brunswick) When: July 24 (announced but pending regulatory approval) Total Employees: 5,000 (3,000; PHP; 2,000 HIP) Effect… Continued

Bridesmaid’s Anxiety Inspires Well-Timed Agency Drive and Lands New ClientIt’s a universal complaint by women: bridesmaids’ dresses can only be worn once. After the big event, these garments are usually sentenced to life in the… Continued

Richie Rich, meet the financially and brand savvy kids of the ’90s. Boston-based Liberty Financial Companies [L], an integrated asset management firm, has had a long-standing interest in teaching kids about investing and corporate America… Continued

CHICAGO – Communicators whose corporations are in the acquisition or merger mode know that legalities limit much of what they can say or do. But instead of sticking to a mum’s-the-word tactic, there is much… Continued

September 3-4: Clemson University, School of Professional Studies, "Effective Seminar/Conference Marketing," Chicago, 864/656-3990. September 10-13: Society for Healthcare Strategy and Market Development, "2nd Annual Educational Conference and Exhibits," Palm Springs, Calif., 312/422-3738. September 15-16: International… Continued

Hoping to increase its national and international visibility, The Anderson School at UCLA has created a new marketing and media relations department. The new department will implement a new marketing plan for the school, led… Continued

IPREX, a worldwide affiliation of 51 independent PR firms based in Atlanta, conducted a survey of 20 metropolitan newspapers from around the world and found that international newspapers carry an average of 2 to 3… Continued

According to statistics compiled by Public Relations Career Opportunities, a publication launched by the Public Relations Society of America in 1994, there continue to be ample openings for communication professionals at all levels. That finding… Continued