A MARRIAGE OF GOODWILL: SCHNEIDER & ASSOCIATES’ PR STYLE

Bridesmaid's Anxiety Inspires Well-Timed Agency Drive and Lands New ClientIt's a universal complaint by women: bridesmaids' dresses can only be worn once. After the big event, these garments are usually sentenced to life in the back of the closet without any hope of parole.

But for Boston-based Schneider & Associates, these dresses not only became the inspiration for a mock wedding reception benefit that generated over 200 dress donations but the cause celebre that landed the agency a new client.