- Richie Rich, meet the financially and brand savvy kids of the '90s. Boston-based Liberty Financial Companies [L], an integrated asset management firm, has had a long-standing interest in teaching kids about investing and corporate America through its Young Investor Program, including its Web site (http://www.younginvestor.com) and its Stein Roe Young Investor Fund.
The company recently held its first "Young Investor Cool Annual Report Awards." It asked 40 young shareholders ages 7 to 16 to select their favorites among 200 annual reports (U.S. companies only) from 1996.
Here are the kids' picks:
Coolest Annual Report The Walt Disney Company [DIS]
Coolest Cover PepsiCo.
Coolest Theme Coca-Cola [KO]
Coolest CEO Picture Chrysler Corp.
Coolest Educational Annual Report McDonnell Douglas
Coolest Smelling Annual Report McCormick & Co.
Most Readable Annual Report KinderCare Learning Centers
Coolest Multilingual Annual Report Callaway Golf
Coolest Online Annual Report IBM [IBM]
Source: William Rice, Liberty Financial, 617/371-2357, as reported in PR NEWS' sister publication, Selling to Kids