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The Week in PR

October 17th, 2016 by

A wrap-up of the week’s top PR stories, trends and personnel announcements. This week’s edition includes stories about Wells Fargo and its ousted CEO John Stumpf, EpiPen maker Mylan agreeing to pay a fine for underpaying on rebates to government medical authorities and Bisquick’s tone-deaf Twitter comments.

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How to Energize Your Organization’s YouTube Channel Without a Hollywood Budget

October 17th, 2016 by

Without Hillary Clinton and Donald Trump appearing in your brand’s YouTube video, and lacking the professionals and budgets of the major broadcast, cable and Spanish-language networks, does your brand’s video stand a chance? Indubitably so, communicators tell us. In this first of this two-part series we’ll concentrate on bolstering your YouTube content; part II, in a future edition, will focus on measurement and analytics.

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PETA Led Nonprofits in Engagement With Instagram Audience in Q2 2016

October 10th, 2016 by

One nonprofit essentially is like every other nonprofit, except for size and the causes it supports, right? Not really. While less unique than snowflakes and fingerprints, some of the most-engaged nonprofits on Instagram in Q2 took different routes to amass their impressive figures.

OAKLAND, CA - OCTOBER 11:  A sign is posted in front of a Wells Fargo bank on October 11, 2013 in Oakland, California. Wells Fargo reported a 13 percent increase in third-quarter profits with a net income of $5.6 billion, or 99 cents a share compared to $4.9 billion, or 88 cents a share one year ago.  (Photo by Justin Sullivan/Getty Images)

The Week in PR

October 3rd, 2016 by

The reviews were a bit better for Wells Fargo after CEO John Stumpf’s second visit to Capitol Hill in as many weeks. The pre-hearing sentiment on the Hill was a bit better than it had been for his earlier visit to the Senate Banking Committee. Preceding his Sept. 29 visit to a House banking panel the CEO, on Sept. 27, voluntarily agreed to return $41 million of unvested equity and to forego his 2016 salary during an independent board investigation.

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Pros and Cons of PR at the Speed of a Tinder Swipe

September 26th, 2016 by

In our weekly feature about PR trends, C. Mondavi & Family VP Marketing Paul Englert tells us he’s seeing a blurring of the lines between PR, brand communications and social media. As we reach out to a younger audience, and as society continues to evolve the way it communicates, we need to evolve our communication strategies. Much of what we once shared via press release, direct email and phone now is sent via myriad social media platforms and text. Our consumer-facing print and web messages are evolving in acknowledgement of the immediacy and brevity with which people demand information from us.

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The Week in PR

September 26th, 2016 by

A look at the top stories of the past week in PR. This week including the not-so-friendly visits to Capitol Hill by Wells Fargo CEO John Stumpf and Mylan’s Heather Bresch. Other stories include Facebook’s goof on how it measures time viewing videos, Finn Partners’s growth spurt and a new tech chief for APCO Worldwide.

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Consumer Engagement on Instagram Up 78% for B2C; Anastasia Beverly Hills Tops List

September 26th, 2016 by

With only this table of most-engaged B2C brands on Instagram for Q2 ’16 to guide you, one might conclude Instagrammers enjoy photos of cosmetics while quaffing coffee and energy drinks and decorating cakes. Seriously, it’s logical for cosmetics brands to dominate consumer engagement, or actions, on Instagram. A visual platform, Instagram was conceived to display photographs. Beauty is a visual business.

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Brand Execs Say Integrated Communications Leads to Data Sharing and Digital Transformation

September 26th, 2016 by

Integration of communications and marketing is more than just a good thing to do, it’s critical to success in the digital age, a new report from The Conference Board says. The report is being sent to Conference Board members later this week. It was provided by The Conference Board exclusively to PR News Pro.

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How I Used a Knowledge Gap to Learn About Integrated Marketing

September 19th, 2016 by

In this weekly feature we ask PR pros to spot trends and discuss how they are reacting to them. In this edition we hear from Stephanie Elsea, VP, communications, Southwest Affiliate, American Heart Association.

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The Week in PR

September 19th, 2016 by

A recap of the week’s news in PR, including announcements about people. The lead item looks at how Twitter might have found itself a good niche live streaming NFL Thursday Night games. Another item notes that Heather Bresch, CEO of EpiPen maker Mylan, this week will be in the hot-seat on Capitol Hill explaining how her company can justify raising prices of the life-saving device by some 400%.