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Communicators and Marketers Urged to Learn Tech Skills to Better Tailor Pitches and Messages

May 15th, 2018 by

Journalists and consumers know the feeling well: each wants a personalized experience but usually they receive a generic email or marketing message. The issue may be more than poor communications practices. It could be a lack of technical knowledge on the part of PR pros and marketers, a new study argues.

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Marketers’ Delight: Podcast Listeners Skew Young and Male and Tend to Listen to Full Show

May 8th, 2018 by

Podcasts remain a niche marketing tool, though they can be an attractive element. Those who listen to them regularly often take in some 7 shows each week and tend to stick through the entire podcast. The demo is young and male, a marketer’s delight.

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Advertising to Rise 7% to $629 Billion in 2018, Digital Will Jump to Nearly 50% of Spending

May 8th, 2018 by

eMarketer makes its predictions for global media spending, estimating rises for media spending overall and digital spending. N America will continue to lead spending, although Asia-Pacific will eclipse it around 2020, eMarketer says.

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Tesla, White House Correspondents’ Assoc. Stumble Through News Cycles

May 8th, 2018 by

Brands and organizations can rest on their laurels no longer. Even darlings of the media and Wall Street, such as Tesla, are prone to crises these days. Katie Paine looks at how Tesla and founder Elon Musk and the White House Correspondents’ Association handled recent crises.

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Consumers Want Personalized Online Experiences But Brands Should Avoid Getting Creepy

May 8th, 2018 by

Customers want personalized experiences, but brands, despite the plethora of technology available to them, are failing to provide them in a satisfactory way, a new survey from Accenture says. The key, it argues, is to guide consumers through experiences as opposed to dictating them.

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Consumer Engagement with Food Influencers Down 15% in Q1’18

May 8th, 2018 by

We take a look at food influencers and find that consumer engagement with their posts was down nearly 50% in the first quarter of 2018. Once again our data partner Shareablee provides the data exclusively to PR News.

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Nonprofits’ Engagement Drops 50% in Q1; PETA’s Instagram Growth Up 55%

May 1st, 2018 by

Consumer engagement with social posts fell 50% in the first quarter of 2018, though audience figures rose, according to exclusive data provided to PR News by Shareablee.

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Why Most People Abandon Online Forms and How Communicators Can Increase Response

May 1st, 2018 by

Doing research via online surveys often is a critical part of a PR campaign. More than that, online surveys and forms are important vehicles for brands to learn about their customers. Getting people to return them, though, can be difficult, a survey about surveys shows.

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Americans Favor Protecting Information Freedoms Over Washington Restricting Fake News Online

May 1st, 2018 by

What can be done about fake news and who will do it? A new study shows Americans prefer a bit of fake news in their online media diet than letting Washington regulate freedom of information. They even prefer tech companies do the monitoring of fake news over government doing it.

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PR Pros Urged to Double Down on Ethics, Education to Advance Trust

May 1st, 2018 by

We asked PRSA chief Anthony D’Angelo to provide his vision about what PR should be doing to boost its image as an ethical profession. This column is his response.