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How to Prevent Influencers From Damaging Your SEO Strategy

October 31st, 2017 by

It is not a secret that influencer marketing has made great strides as brands seek to build credibility, relevance and awareness among their key target audiences. Yet there’s an issue with influencers that can hurt your SEO significantly. This article tells you what that issue is and how to correct it.

CRISIS

How Orlando Health Prepared for a Live Shooter

October 31st, 2017 by

In this Slide of the Week, Kena Lewis, director, public affairs & media relations, Orlando Health, shares some of the crisis preparedness steps she and her team use. Regular drills keep the team sharp, she says, and a crisis communications plan, provided physically and electronically to each employee, contains, among other things, a list of phrases for support and safety that communicators can use to create statements without too much effort.

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Course Correction: How JetBlue Revamped Its CSR Route Map

October 24th, 2017 by

Corporate social responsibility has been evolving for quite some time, moving from pure philanthropic efforts to a fully ingrained way of doing business. Today, companies most respected for CSR listen to the

Melissa Wisehart, Director, Biddable Media, 22Squared

The Week in PR

October 24th, 2017 by

Our weekly look at news, trends and personnel moves in PR, marketing and communications. This week we ponder whether it’s good to let a crisis linger. Facebook has a new place for publishers’ posts during a test in 6 countries. And PR News friend Melissa Wisehart has a new job in Atlanta.

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Why Reebok Combined PR, Social and Marketing for Its Branded Newsroom

October 24th, 2017 by

In our regular feature How I Got Here, we ask PR and marketing leaders to tell us about their influences, the best advice they’ve received and trends they’ve observed and how they’re reacting to them. This week we speak with Dan Mazei, senior director of the global newsroom at Reebok.

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Deja Vu: B2C Brands’ Engagement on Instagram Tops Facebook in Q3 2017

October 24th, 2017 by

In this week’s Data Dive we see that Instagram again has topped Facebook in consumer engagement. This time it’s for B2C brands in the third quarter. The Shareablee data is supplied to PR News exclusively.

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How SAP Uses Content to Boost ROI From Events

October 24th, 2017 by

Brand communicators may be leaving much on the table if they fail to think strategically about how to leverage the ROI from events to provide content for marketing and sales. SAP’s Amisha Gandhi, who heads the brands work with influencers, provides a chart to show you how to do it.

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Beat the Clock: FleishmanHillard Advocates Sending Releases, Pitching Early in the Day

October 17th, 2017 by

You’ve heard the adage “timing is everything.” Well, it applies even to media pitching, says Jayme Owen, SVP, FleishmanHillard. The firm’s guidance, gathered informally, on best times to pitch and send news releases is shown on the accompanying chart.

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The Week in PR

October 17th, 2017 by

Our weekly roundup of trends, news and personnel moves in communications and marketing. This week we feature stories about the Harvey Weinstein affair, a report about information overload coming from marketers and a shadow board coming to the PR Council.

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How the Nature Conservancy’s New CMO Mixes Intuition and Analytics

October 17th, 2017 by

How does one go from marketing Disney films and media to Mother Nature? That’s the journey The Nature Conservancy’s new CMO Richard Loomis is taking. We asked him about the best advice he’s received, his influences and trends he’s noticed. Of course we asked him to compare Disney and The Nature Conservancy.