Premium Content

Taxonomy of Responses to VW’s Goodwill Package Reveals PR Lessons

January 11th, 2016 by

Throughout, VW has been consistent in its crisis communications: The company has said little. Public apologies and customer correspondence have been repeated on online platforms.

6 Recommendations That Will Make Your PR Writing Great in 2016

January 11th, 2016 by

What Tolstoy knew, and many others don’t, is that writing is hard.

Brands’ Brief Instructional Videos Got the Most Shares on Facebook in ’15

January 11th, 2016 by

The takeaway for PR pros in all industries: posting brief videos with easy, useful tips is a recipe for success on Facebook.

Next Trends in Employee Engagement: Great Content, Fewer Emails and Shorter Meetings

January 11th, 2016 by

Internal communications and employee engagement become hot topics whenever communicators talk shop.

4 Reasons Why You Should Adopt Compelling Branded Content

January 11th, 2016 by

No revolution has ever taken place without resistance—and I’d suggest that the move toward branded content is no less than a revolution.

The Week in PR

January 11th, 2016 by

We told you last week of unconfirmed reports from CBS News that the Department of Justice (DoJ) was investigating Blue Bell Creameries, claiming the company knew of issues with its ice cream production several years prior to a 2015 Listeria outbreak that sickened 10 people and killed three.

How to Write Effective Press Releases That Reporters Will Actually Read

August 24th, 2015 by

The press release is far from dead. Yet some elements of writing an effective release have changed.

Goals, Spending Help Find Best Social Site for Your Brand’s Message

June 22nd, 2015 by

PR managers and directors may think that a robust social media strategy means having brand presence on every last social channel. Yet they may want to maximize their social strategy by being more selective.

Analytics Can Help Your LinkedIn Profile

June 22nd, 2015 by

Unlike other social media platforms, LinkedIn is almost exclusively tailored to professional connections, which makes it an effective tool to protect and build your brand online. But are you making the most of it?