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President Trump

Crisis Report Card: Merck CEO Moves First; Kaspersky CEO Gets Blustery

August 22nd, 2017 by

Katie Paine grades the crisis response of Merck, whose CEO took a stand against the President that eventually led to the downfall of two White House advisory groups, and Kapersky Lab, which whiffed when its integrity was questioned.

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How Mondelez International Fostered Creative Thinking Using a Nimble, Cross-Functional Team

August 22nd, 2017 by

Everyone talks about spurring creative thinking and being nimble. Mondelez International found a way to do just that as it created its millennial-inspired snack line Vea. We spoke to VP Marketing Jason Levine to find out how they did it.

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B2C Brands Increased Video on Facebook 42% in First Half of 2017

August 22nd, 2017 by

Once again video was the star of the show for brands on Facebook in the first half of 2017. This week we look at B2C brands courtesy of data supplied exclusively to PR News from Shareablee.

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How to Send Your PR Team Back to School Without Leaving the Office

August 22nd, 2017 by

A professor of marketing provides insight on how to improve the communications skills of your team by using classroom assignments meant to do the same for college students.

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Grubhub’s Recipe for Summerlicious Content: Mix Data-Driven Stories With Trends and Shake Well

August 15th, 2017 by

Similar to a good newspaper or news site, a good content strategy is a combination of structure and spontaneity. We talked with Grubhub’s social media director Mallorie Rosenbluth to find out the brand’s recipe for creating such delicious content that’s both planned and spontaneous.

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The Week in PR

August 15th, 2017 by

Our weekly roundup of trends, news and personnel moves in communications and marketing. This week’s stories include Walmart’s reaction to a gun hoax, more trouble for Uber, Facebook’s latest video update, Google’s diversity issues and the President’s reaction to a CEO leaving his advisory council.

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B2B Brands Posted 33% More Videos on Facebook in First Half of 2017

August 15th, 2017 by

It is a surprise that video is growing like a mushroom on Facebook? Provided exclusively to PR News, Shareablee data for the first half of 2017 bears this out for B2B brands, with Informatica leading the pack. Mark Zuckerberg will be pleased.

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Social Media Through the Eyes of a B2B Marketing Communications Pro

August 15th, 2017 by

In this regular feature we ask PR leaders to tell us about people who’ve influenced their career, the best advice they’ve received and trends they’ve spotted. This week’s interview is with Heather Dueitt, director, marketing/communications, at NoteVault. She discusses lessons learned about social media.

CRISIS

How Large and Small Brands Monitor to Prepare for Social Media Crises

August 8th, 2017 by

As you know, speed is of the essence when dealing with a social media crises. Fortunately, tools exist that can help brands large and small monitor social media conversations, which can buy a bit of time for brands when a social media crisis occurs.

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The Week in PR

August 8th, 2017 by

Our weekly roundup of trends, news and personnel moves in PR and marketing. This week’s stories include news from Washington, where President Trump played communicator and weighed in on a statement for his son, Donald Jr., that presidential lawyer Jay Sekulow insisted weeks earlier that the president knew nothing about. Also stories on Google’s diversity issues, Uber’s trouble with leased cars and more speed for Facebook’s News Feed on mobile devices.