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Knowing Your Audience Now Involves Using Data to Understand Its Rhythms

April 17th, 2018 by

Knowing your audience may be the first rule of communications and marketing. Part of that knowledge is understanding the type of messages your audience craves. A new study from Bain & Company collaborating with Google argues the best companies have added timing to their knowledge base. Using technology and measuring their results, they find the best time(s) to send messages to customers.

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Online Ads Not as Relevant as Marketers Think; Even Strong Content Struggles to Break Through

April 10th, 2018 by

Marketers and communicators admit they don’t always know if their messages are reaching the intended audiences. Yet most believe those messages are relevant when they make it to the target audience. Uh, maybe not, according to a new Adobe survey.

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What Communicators Can Learn From New Study Looking at How Fake News Influences Voters

April 10th, 2018 by

There is a slew of caveats in a new study about fake news and its influence on the 2016 U.S. presidential election from three academics at Ohio State University. While it is incorrect to deduce fake news won the election for President Trump, the paper argues fake news influenced many members of one important group and they made a difference in a close election. Imagine what fake claims about your product or a competitor’s product could do to your business.

Sheryl Sandberg, COO, Facebook

The Week in PR

April 10th, 2018 by

Our weekly roundup of news, trends and personnel announcements in marketing and communications. This week we feature stories about Mark Zuckerberg’s cross-country trip, Fox News Channel’s vacation policy and the turning of a Page.

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Restaurants’ Fewer Social Posts Cut Consumer Engagement; Starbucks Posts 60% More Videos

April 10th, 2018 by

In our examination of the Restaurant sector, with Shareablee data provided to us exclusively, we find fewer pieces of content posted in 2017 resulting in a reduction in consumer engagement with the industry. This is a trend buster in that nearly all the industries we’ve seen have reduced content and gained consumer engagement.

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New Job at Google for duBrowa, CMO Mendenhall Leaves IBM and AMEC Seeks New CEO

April 10th, 2018 by

As we went to press Tuesday a slew of top-flight communications and marketing positions changed hands. The biggest was the move of Salesforce’s CCO Corey duBrowa to Google.

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Glass Half Full or Empty? 48% Say They’ll Not Use Facebook Less Due to Cambridge Analytica Affair

April 3rd, 2018 by

We know that we should eat healthier and exercise more, but the vast majority of us do not. New surveys show people lack trust in Facebook’s handling of their personal information. Does this mean they’ll no longer use it as much? And what does a reduction in trust mean for a brand? We tackle these and other questions.

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The Week in PR

April 3rd, 2018 by

Our weekly roundup of news, trends and personnel moves in the world of communications and marketing. This week’s stories feature Weber Shandwick’s price for its work in the Michigan State U.-Larry Nassar situation, two PR pros tell us how to approach the data-savvy newsroom and Showtime Networks get a new SVP for entertainment publicity.

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How Measuring Leaders Can Boost Internal Engagement and Profitability

April 3rd, 2018 by

Employee experience has emerged as a key focus for companies seeking to improve strategy execution and financial results. What are the best ways to improve the employee experience and measure it? Institute of PR Measurement Commission member Patricia Bayerlein provides tips.

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Fake News Continues to Erode Trust in Media, Brands, Government, Leaders

April 3rd, 2018 by

A perusal of the just-released Monmouth University poll illustrates one of the reasons why trust and reputation are declining among brands, governments, organizations and their leaders. Fake news often is seen as a major catalyst for this ebb of reputation. Unfortunately it appears fake news–defined correctly or not–continues to grow in the mind of the public.