Throughout, VW has been consistent in its crisis communications: The company has said little. Public apologies and customer correspondence have been repeated on online platforms.
What Tolstoy knew, and many others don’t, is that writing is hard.
The takeaway for PR pros in all industries: posting brief videos with easy, useful tips is a recipe for success on Facebook.
Internal communications and employee engagement become hot topics whenever communicators talk shop.
No revolution has ever taken place without resistance—and I’d suggest that the move toward branded content is no less than a revolution.
We told you last week of unconfirmed reports from CBS News that the Department of Justice (DoJ) was investigating Blue Bell Creameries, claiming the company knew of issues with its ice cream production several years prior to a 2015 Listeria outbreak that sickened 10 people and killed three.
5 tips for proactive media relations.
The press release is far from dead. Yet some elements of writing an effective release have changed.
PR managers and directors may think that a robust social media strategy means having brand presence on every last social channel. Yet they may want to maximize their social strategy by being more selective.