Who’s the real competition for PR pros, brands in their space or Kanye and Taylor, who’ve become brands themselves?
On some level, you can forgive Carolina Panthers quarterback Cam Newton for his behavior during the post-Super Bowl 50 press conference two Sundays ago.
But what does this kaleidoscopic reality mean for PR practitioners? It means that building relationships matters more than ever.
Nearly all of the American electorate (93%) said a candidate’s tone or level of civility will be an important factor in how they cast their votes in 2016.
Given the high stakes of winning this short game, technology PR can sometimes be an exercise in shouting loudly from the rooftops and hoping for the best exit strategy to appear.
Fortunately, there are some parameters by which you can measure your need for a rebrand.
Starting a business is a challenging undertaking involving big risks; however, by relocating from Israel to New York, I was taking a much bigger risk than most.
Throughout, VW has been consistent in its crisis communications: The company has said little. Public apologies and customer correspondence have been repeated on online platforms.
What Tolstoy knew, and many others don’t, is that writing is hard.