Evaluation. Many communicators working for social change within limited budgets balk at the sight of this word, seeing instead, “Abandon hope all ye who evaluate here.” After all, it’s already hard
PR veteran Andy Polansky took charge as CEO of Weber Shandwick last November after serving as president of the agency since 2004. With Polansky at the helm, Weber Shandwick continues to move toward a
Changing an organization’s culture is a daunting task. It requires comprehensive planning, both internal and external research and outreach and integration with all departments.
Dane Frederiksen, principal at Digital Accomplice, provides five tips for using video content to boost your PR efforts.