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Celebrities & a Symbiotic Media: How to Deal With Your True Competitors for Attention

February 22nd, 2016 by

Who’s the real competition for PR pros, brands in their space or Kanye and Taylor, who’ve become brands themselves?

The Week in PR

February 15th, 2016 by

The Week in PR

Newton’s Law: When Communicating Bad News, Don’t Let Your Response Become the Story

February 15th, 2016 by

On some level, you can forgive Carolina Panthers quarterback Cam Newton for his behavior during the post-Super Bowl 50 press conference two Sundays ago.

6 Tips for Building and Maintaining Relationships With (Fewer) Reporters

February 15th, 2016 by

But what does this kaleidoscopic reality mean for PR practitioners? It means that building relationships matters more than ever.

70% of Electorate Says Incivility in Messaging Has Risen to Crisis Levels

February 15th, 2016 by

Nearly all of the American electorate (93%) said a candidate’s tone or level of civility will be an important factor in how they cast their votes in 2016.

5 Tips for Working With Startups in the Healthcare Tech Space

February 15th, 2016 by

Given the high stakes of winning this short game, technology PR can sometimes be an exercise in shouting loudly from the rooftops and hoping for the best exit strategy to appear.

When Change Is Necessary: 5 Things to Consider Prior to Rebranding

February 15th, 2016 by

Fortunately, there are some parameters by which you can measure your need for a rebrand.

10 Takeaways for Startup PR Agencies and New In-House Teams

January 18th, 2016 by

Starting a business is a challenging undertaking involving big risks; however, by relocating from Israel to New York, I was taking a much bigger risk than most.

Taxonomy of Responses to VW’s Goodwill Package Reveals PR Lessons

January 11th, 2016 by

Throughout, VW has been consistent in its crisis communications: The company has said little. Public apologies and customer correspondence have been repeated on online platforms.

6 Recommendations That Will Make Your PR Writing Great in 2016

January 11th, 2016 by

What Tolstoy knew, and many others don’t, is that writing is hard.