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Leading the Charge: 5 Steps to Get Salespeople on Board With PR

Traditionally marketing and sales have struggled to align, a disconnect known as the three-legged stool. | MORE »

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How to Find Business Value in Instagram With Minimal Financial Investments

Plenty of executives know Instagram. Many probably use it to view pictures of celebrities, athletes and perhaps members of their family. Fewer realize its potential for business. | MORE »

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A 6-Step Foundational Approach to Reputation Management Strategy

Following are six foundational benchmarking tactics you can use as cornerstones for your reputation-management strategy. | MORE »

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How to Write Effective Press Releases That Reporters Will Actually Read

The press release is far from dead. Yet some elements of writing an effective release have changed. | MORE »

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10 Tips to Increase Your Chance of Getting an Op-Ed or Letter Published

Imagine having the opportunity to get your messages out, largely unfiltered, to potentially hundreds of thousands, even millions of people. | MORE »

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Video Driving Increase in Social Sharing

It’s becoming a popular refrain, but here it is again: Video continues to drive most social media activity.  | MORE »

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Week in PR

Sandwiching an Apology: Many in PR were marveling at the speed of Subway’s reaction to the upsetting story of its former legendary pitchman, Jared Fogle , who is expected to plead guilty to child pornography | MORE »

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Analytics Can Help Your LinkedIn Profile

Unlike other social media platforms, LinkedIn is almost exclusively tailored to professional connections, which makes it an effective tool to protect and build your brand online. But are you making the most of it? | MORE »

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Goals, Spending Help Find Best Social Site for Your Brand’s Message

PR managers and directors may think that a robust social media strategy means having brand presence on every last social channel. Yet they may want to maximize their social strategy by being more selective. | MORE »

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The Week in PR, June 15 – June 19

Toyota’s PR chief arrested, Business Wire’s “Market Impact Report” and the removal of Twitter’s 140-character limit on direct messages. | MORE »

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