The wisdom of linking your brand to a news story was raised anew earlier this month after McDonald’s tweeted in support of Charles Ramsey.
Ongoing media relations success depends not only on having something new to say, but, also, something that will get the media’s attention.
Along With Rise of Big Data Comes Risk of ‘Leakage’; Sure, It’s Not Sexy, But Senior Executives Prefer LinkedIn
When it comes to making the most of your data, control is the name of the game. LinkedIn remains the top social media network for business professionals
As communications professionals, we face a number of challenges in carrying the conversation across channels and particularly across the digital divide.
We now have more ways to connect internally than we sometimes know how to use. Still, our non-wired employees are as hard to reach as ever.
CaseStudy: Tech Brand ‘Graphically’ Illustrates Power of Research And Visuals to Communicate Thought Leadership
To communicate thought leadership in the tech space, Lewis PR used compelling infographics to illuminate Unisys’ research.
It’s become a communications mantra: Find the people who influence your space and get them to help champion your brand.
Since the dawn of social media, communicators have had a laser-like focus on listening. According to Altimeter Group , 42% of companies have social media listening as one of its top priorities in 2013. Now, a
Smartphones, Tablets: the Public’s New Best Friends; Lack of Localization Impedes Communications Campaigns
▶ Mobile Users Get Friendly with Devices: We see it on the subway, in restaurants, in theaters—just about everywhere: Head down, staring at the small screen. Now, a survey by Citrix of 1,000-plus American