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How Unflattering: Facebook Stories Gaining on Snapchat Stories, Could Soon Pass It

May 22nd, 2018 by

Imitation might be the sincerest form of flattery, but when it results in the flatterer eating your lunch much of the enjoyment associated with flattery evaporates quickly. This is the case with Snapchat’s features, which Facebook has copied without mercy. Facebook’s features, though, are pulling ahead of Snapchat’s in terms of usage.

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Communicating PR to the C-Suite: Two Approaches With Several Common Aspects

May 22nd, 2018 by

It’s arguably the communicator’s main stage: providing messages and data to the CEO and the C-suite. What are the best ways to report data and difficult issues to senior leaders? We ask communicators for tips and tactics.

The Duke and Duchess of Suffolk

The Week in PR

May 22nd, 2018 by

Our weekly roundup of trends, news and personnel moves in communications and marketing. This week’s stories include the royal wedding’s PR lessons, a Novartis lawyer is a victim of hiring Michael Cohen, Michigan State University and more than 300 gymnasts who suffered under Dr. Larry Nassar’s abuse agree on a $500 million settlement, but how will the school pay?

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GDPR Can Boost Brand Reputation and Employee Advocacy, but Strong Communication Is a Must

May 22nd, 2018 by

When life gives you lemons, you can cry or make lemonade. So your company is not yet GDPR-compliant and doesn’t seem to be too eager to change its status. That’s a shame because you might be missing a good chance to raise your brand reputation and increase employee advocacy. Most important you might be leaving money on the table.

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Consumer Engagement With TV Up 7% in Q1’18, Video Engagement Up 27%

May 22nd, 2018 by

For a change of pace we asked data partner Shareablee to find the TV shows with the most consumer engagement during Q1 2018. The list of top 10 shows spans the gamut from new, tween-oriented series to morning news shows and an aged comedy series in syndication.

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In Spain It’s Good to Be the King, Particularly When ‘Have It Your Way’ Means a Free Whopper

May 15th, 2018 by

Burger King scotched its Have It Your Way slogan back in 2014, but it still urges customers to personalize their burgers. That was part of the conception behind a recent campaign in Spain, where the brand’s Instagram account polled visitors to pick their favorite toppings in exchange for a free Whopper, customized with toppings from the survey. The effort turned out to taste good for both the brand and Instagram respondents.

Mark Zuckerberg, Co-CEO, Facebook

Facebook Usage Steady Despite Cambridge Analytica Incident and Capitol Hill Hearing

May 15th, 2018 by

One of the final parts of the diagnosis on Facebook’s health has arrived and the patient seems nearly fully recovered. Usage in the U.S., Facebook’s home country, has not budged despite the platform’s most difficult period since it went public in 2012. Security remains a concern to users, though, and Facebook’s demographic means it remains the adult in the room of social media channels.

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Communicators and Marketers Urged to Learn Tech Skills to Better Tailor Pitches and Messages

May 15th, 2018 by

Journalists and consumers know the feeling well: each wants a personalized experience but usually they receive a generic email or marketing message. The issue may be more than poor communications practices. It could be a lack of technical knowledge on the part of PR pros and marketers, a new study argues.

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Consumer Engagement Up 2% for Travel Bloggers, Video Engagement Rises 36%

May 15th, 2018 by

The influencer with the largest audience certainly has a leg up on the competition, yet there are other factors involved when generating consumer engagement. This week we examine Travel influencers and how they’ve fared in getting consumers to engage with the content on Facebook, Instagram and Twitter.

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Influencers at Social Shake-Up Urge Brands to Ditch Perfection, Be Social on Social Media

May 15th, 2018 by

The latest and greatest usually is the rage at industry events such as last week’s Social Shake-Up Show in Atlanta. Beneath all the talk about social media, though, Shakers found top-flight influencers urging them to mix social platforms with good, old-fashioned PR tactics. And at least one influencer believes the secret power of social media calls for brands to be social instead of pushing sales.