CoreBrand ranking shows the high-tech sector (naturally) gaining more familiarity in 2013, as did the credit card industry. Familiarity, of course, can often be a double-edged sword.
There’s a good-time gal looking for products that offer her fun and frivolity. She’s the “Escape Artist,” focused on the “now” and willing to make a spontaneous purchase.
Typically overlooked in the ongoing debate about financial regulations is the undeniable impact that they have had on investor relations and PR.
Whether it’s the mayor of a city or the president of a corporation, it’s crucial that the leader of the organization play a prominent role during a time of crisis.
Being a part of a global PR agency is a double-edged sword for a young professional: It is both freeing and intimidating. The career possibilities are endless and therein lies the dilemma.