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Most Effective Online Newsrooms ‘Hybrids’ That Serve the Media and Consumers Alike

It seems every company is a media company. In the digital age, more and more brands and organizations are taking on the characteristics of traditional media outlets and building online newsrooms—and communicators are at the center of the action. | MORE »

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How Four Big Brands Crafted Multi-Platform Content Catering to Their Demographic Targets

Social media’s ability to allow brands to engage directly with customers is fast becoming an imperative for successful content marketing. | MORE »

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Despite Surge in Visual Storytelling, Text Articles Lead in Engagement

A picture may be worth a thousand words, but for PR pros an article with text remains the most popular content marketing format and earns the highest level of engagement, according to a study conducted by Fractl exclusively for PR News.  | MORE »

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4 Steps to a Winning Social Media Narrative

Most PR writing is like a snapshot in time, such as a new product that needs promotion via press release. But developing a social media narrative, or giving your social posts a sense of continuity for your audiences, requires a different mindset. | MORE »

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6 Ways to Integrate Employees Into Your Organizational Messaging

To be effective, PR, internal communications, marketing, advertising and government affairs need to be integrated. Consistent messaging through all channels is essential and employees should not be lost in the mix. | MORE »

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Goals, Spending Help Find Best Social Site for Your Brand’s Message

PR managers and directors may think that a robust social media strategy means having brand presence on every last social channel. Yet they may want to maximize their social strategy by being more selective. | MORE »

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Analytics Can Help Your LinkedIn Profile

Unlike other social media platforms, LinkedIn is almost exclusively tailored to professional connections, which makes it an effective tool to protect and build your brand online. But are you making the most of it? | MORE »

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The Week in PR, June 15 – June 19

Toyota’s PR chief arrested, Business Wire’s “Market Impact Report” and the removal of Twitter’s 140-character limit on direct messages. | MORE »

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‘Raise Your Hand’

At every level of business you need to raise your hand. You have your core job, which you have to do well, but also look around for opportunities within the organization that excite you. | MORE »

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PR News Nonprofit Awards Nominees 2015

Top brands and organizations vie for PR News’ NonProfit Awards.  | MORE »

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