Premium Content


avatar

Short. Fun. Sequential. How to Reinvent the Press Release

It’s an unorthodox (and new) way of getting your message out. Call it press release by piecemeal. Considering how time-poor journalists are these days, communicators increasingly need to have their press releases cut right to the chase. | MORE »

Leave a comment

avatar

PR Pros Need Better Strategies to Handle Crises

This year is no exception to the numerous PR crises that have been worsened by faulty actions of crises specialists and clients. | MORE »

Leave a comment

avatar

Social Media: Amid Flurry of New PR Channels, Old Rules Still Apply

The most important thing to understand about getting the most impact out of your social media, no matter what platform you choose, is that cleverly disguised advertising won’t get you very far. | MORE »

Leave a comment

avatar

The Fickle Consumer

Even the most popular brands are not immune to rapidly changing consumer tastes.  | MORE »

Leave a comment

avatar

How To Give a Presentation in 9 Words

A presentation isn’t about great-looking slides, it’s about ideas that attract people. Refine your point, work out what’s important and make it matter to the other person. | MORE »

Leave a comment

avatar

Sharing Your Content Starts at Home

While brand ambassadors are appealing to some companies because they appear more regulated, they simply aren’t authentic and therefore aren’t effective. | MORE »

Leave a comment

avatar

How To Craft a ‘Made in America’ Message

If a substantial amount of your products or services are manufactured or assembled in the U.S., you may be able to jump into the American Made movement that’s starting to accelerate. | MORE »

Leave a comment

avatar

Looking for a Happy Medium

A new survey lends credence to how communicators can boost their value in a digital age: Create content tailored to the various stages of the purchasing process. Rinse and repeat.
 | MORE »

Leave a comment

avatar

Platinum PR Awards Finalists Announced

Joining us as emcee will be Ginger Zee of ABC News’ “Good Morning America.” To register, please go to prnewsonline.com/platinum-luncheon-2014. | MORE »

Leave a comment

avatar

How To Clean Up Dirty Data (and Polish PR)

With big data comes bad data, and most tools leave it up to you the communicator to figure out what’s good data and what’s bad data.  | MORE »

Comments Off