Traditionally marketing and sales have struggled to align, a disconnect known as the three-legged stool.
Following are six foundational benchmarking tactics you can use as cornerstones for your reputation-management strategy.
The press release is far from dead. Yet some elements of writing an effective release have changed.
Imagine having the opportunity to get your messages out, largely unfiltered, to potentially hundreds of thousands, even millions of people.
Sandwiching an Apology: Many in PR were marveling at the speed of Subway’s reaction to the upsetting story of its former legendary pitchman, Jared Fogle , who is expected to plead guilty to child pornography
Toyota’s PR chief arrested, Business Wire’s “Market Impact Report” and the removal of Twitter’s 140-character limit on direct messages.