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Coping with Marketing Discipline Dependencies

We can admit it—there are some agencies that still struggle with understanding synergies among the PR, content and creative disciplines. | MORE »

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Case Study: Adding ‘Rich’ Media Crucial for E-Newsletter Revamp

For the first few years after launch an internal e-newsletter had a tough time connecting with its audience. That changed dramatically when the company added video and interactive elements.  | MORE »

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Brand Familiarity Across the Board

CoreBrand ranking shows the high-tech sector (naturally) gaining more familiarity in 2013, as did the credit card industry. Familiarity, of course, can often be a double-edged sword.
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Decode the ‘Escape Artist’

There’s a good-time gal looking for products that offer her fun and frivolity. She’s the “Escape Artist,” focused on the “now” and willing to make a spontaneous purchase. | MORE »

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Tell a Stronger Story to the ‘Street’

Typically overlooked in the ongoing debate about financial regulations is the undeniable impact that they have had on investor relations and PR. | MORE »

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The Rise of Video Gives PR Teams New Ways to Connect

PR executives have started to expand their perspective for getting their messages out via online video. | MORE »

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How to Manage the Worst Situations Using Basic Rules and Authentic PR

Whether it’s the mayor of a city or the president of a corporation, it’s crucial that the leader of the organization play a prominent role during a time of crisis. | MORE »

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When the Event Starts, Plans Can Be Worthless, but Planning is Everything

There are important things to learn from the Olympics about communications—lessons that apply in all kinds of PR initiatives. | MORE »

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Tracking Nascent Social Media Platforms Cost of Doing Business

Facebook, Twitter and, to a increasing degree, Instagram tend to suck up most of the oxygen when it comes to how communicators can leverage social networks and align them with corporate goals and objectives. But in the last several months a slew of new social networking tools have strutted across the social landscape prompting massive attention throughout the media. | MORE »

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Benefits of Reciprocal Mentoring Apply to Both Sides of the Table

Being a part of a global PR agency is a double-edged sword for a young professional: It is both freeing and intimidating. The career possibilities are endless and therein lies the dilemma. | MORE »

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