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As any PR executive knows, bylined articles are one of the mainstays of the trade, and are often a key component of a thought leadership plan.
It’s relatively easy to anticipate macro trends in technology for 2016. It is much harder to predict how those trends will change the communications profession.
Whether to analyze performance success in 2015 or set a benchmark for 2016, measurement can provide a strategic roadmap for communicating with the public.
To prepare for 2016, we asked Ronn Torossian to reflect on predictions he made in his “10 Things PR Professionals Should Know in 2015.”
As the end of the year closes in, it also may be a good time to take a look at our professional objectives.
People Moves: Veteran ExxonMobil VP of public and government affairs Ken Cohen will be retiring at year’s end, after 38 years with the company.
The press release is far from dead. Yet some elements of writing an effective release have changed.