Premium Content


avatar

The Psychology of Influencer Marketing

Unlike some audiences that brands and organizations cater to, influencers are not monolithic but are a loosely affiliated group of individuals who can have a pivotal influence on PR’s ability to drive conversation and spread the word. But getting people online to share information about your company’s products/services or values requires a different mindset than blasting a press release to a similar demographic or giving a presentation to like-minded people.

 | MORE »

Leave a comment

avatar

How PR Can Take a Seat at the Revenue Table

When PR takes a backseat to lead generation efforts in an organization, the strategic value of communication is masked behind a larger marketing umbrella. Don’t let this happen. PR needs to bridge what is a chronic disconnect and take its seat at the revenue table.

 | MORE »

Leave a comment

avatar

No Success Without Risk

Caption:.Photo courtesy Xxxxxxx Xxxxxxxxx15% Stat or Fact Igna feugiat dolorem acil ex ex erat.Tis num aliquat“This will be the Pull Quote text, Gue min ulput lobor si tat, voloreet wis acip ent luptatum

 | MORE »

Leave a comment

avatar

Bring New Disciplines Into the PR Fold

Kelly McGinnis became executive VP and CCO of Levi Strauss & Co. in 2013. The move came 18 months after Levi Strauss hit the reset button following years of no growth. From the get-go McGinnis—who reports directly to Levi’s CEO Chip Bergh—instituted four principles that have guided communications strategy and enhanced integration.

 | MORE »

Leave a comment

avatar

The Week in PR—March 23, 2015

Starbucks’ “Race Together” brouhaha, IBM’s new cloud-based data analysis service that mines Twitter data and how to dine like you’re in ‘Mad Men.’

 | MORE »

Leave a comment

avatar

Brand Changes Mean Having New Conversations

Spring is in the air, and so are significant changes at some of the most popular brands. These are not marginal changes where a press release and a few media hits will suffice to get out the message, though. They are major breaks from the branded past that require long-term communication strategies and a sustained effort by PR pros.

 | MORE »

Leave a comment

avatar

Fixing Reputation All in the Recovery

Two major international brands—Dolce & Gabbana and Lenovo—screwed up big time in the last month. How each handled its crisis is a classic lesson in ‘how to’ and ‘how not to’ communicate after a misstep.

 | MORE »

Leave a comment

avatar

‘Raise Your Hand’

At every level of business you need to raise your hand. You have your core job, which you have to do well, but also look around for opportunities within the organization that excite you.

 | MORE »

Leave a comment

avatar

PR News Nonprofit Awards Nominees 2015

Top brands and organizations vie for PR News’ NonProfit Awards.

 | MORE »

Leave a comment

avatar

Edelman Trust Barometer 2015: By the Numbers

The 205 Edelman Trust Barometer shows that many people feel the pace of change in business is moving too fast. Conversely, nearly one-third of respondents believe the pace of change to be too slow. It’s a fine line that corporate communications navigate.

 | MORE »

Comments Off