Breaking out of these silos is the first step toward more effectively reporting ROI. Embracing more diverse sets of data is the second.
Having poor grammar, misspelled words, sloppy punctuation and excessive jargon and acronyms can damage your credibility—and the credibility of your communications.
In our hyperconnected world, little is hidden from the public view. Most CEOs understand this, but they may benefit from an update on how the scope of public relations has broadened to meet the new stakeholder reality.
One of the first things that clients want to know is whether business communicators can show them how to carry themselves in front of the media and fix any glitches that may be getting in the way of delivering the message. But what happens when you turn the tables, and PR managers and directors are the ones who are being interviewed and relaying the message?
In addition to rethinking how (and how often) we monitor for potential issues, how we organize to effectively manage crisis situations must also evolve. Issues management expertise is no longer sufficient to succeed in this environment.
If a substantial amount of your products or services are manufactured or assembled in the U.S., you may be able to jump into the American Made movement that’s starting to accelerate.
A new survey lends credence to how communicators can boost their value in a digital age: Create content tailored to the various stages of the purchasing process. Rinse and repeat.