Nearly a month after it started, the Ice Bucket Challenge continues to be all the rage. A nationwide phenomenon, the challenge offers PR pros key lessons on how to leverage support for cause-related marketing and harness the overall message.
DeMoulas Market Basket, Amazon and Hachette fare poorly in their handling of PR crises.
Consumers consider brand video the preferred way for marketers to share information, per a new study. Yet despite the high demand, most companies say video is not a top priority (excluding ads).
If our PR teams are always on, they’re going to be off. In creative capacity. In making smart decisions. In experiencing the world around them. In sharpening the focus.
If a substantial amount of your products or services are manufactured or assembled in the U.S., you may be able to jump into the American Made movement that’s starting to accelerate.
A new survey lends credence to how communicators can boost their value in a digital age: Create content tailored to the various stages of the purchasing process. Rinse and repeat.
Joining us as emcee will be Ginger Zee of ABC News’ “Good Morning America.” To register, please go to prnewsonline.com/platinum-luncheon-2014.
With big data comes bad data, and most tools leave it up to you the communicator to figure out what’s good data and what’s bad data.
From a corporate standpoint, senior managers have turned their attention to ensuring that their company’s strategy and direction is clear and understood. There are now many questions to explore, discuss and debate with regard to employee communications.