2015 Digital PR Awards Winners

PR Agency Elite: Winners and Honoable Mentions

 

PR News celebrated the winners and honorable mentions of its 2015 Digital PR Awards on November 9, 2015 at the Yale Club in New York City. The Digital PR Awards recognized the year’s most outstanding digital communicators and campaigns.

The 2016 Digital PR Awards is now open for entries! View more information here.

PR News Agency Elite Awards 2015
Winners and Honorable Mentions

Blog

Winner: Entropy Solutions - Phase Change Matters blog

Honorable Mention:

  • Adobe Systems, Inc. - Adobe Life Blog
  • Anadolu Efes - The World is Yours
  • The Coca-Cola Company - Coca-Cola Journey
  • Human Rights Campaign Blog
  • Liberty Mutual Insurance - The Torch: A Guide to Safe & Smart Living
  • MasterCard - Consumo Inteligente
  • Polycom - Public Sector View
  • Adobe Systems, Inc. - Adobe Life Blog
  • Anadolu Efes - The World is Yours
  • The Coca-Cola Company - Coca-Cola Journey
  • Human Rights Campaign Blog
  • Liberty Mutual Insurance - The Torch: A Guide to Safe & Smart Living
  • MasterCard - Consumo Inteligente
  • Polycom - Public Sector View

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Cause Marketing / CSR

ExxonMobil - Be an Engineer Campaign

Honorable Mentions:

  • The ALS Association - ALS Ice Bucket Challenge
  • CareFirst BlueCross BlueShield - #IBackTheBirds Campaign
  • CSS Corp - Care for Paws - Save the Tiger
  • FleishmanHillard - L’Oréal Paris Ignites Conversation Among Women About Self-Worth
  • Litton Entertainment - "Healthy Oceans, Healthy Planet"- World Oceans Day 2015
  • National Hospice and Palliative Care Organization - Moments of Life: Made Possible by Hospice
  • Pizza Hut - BOOK IT! Program Celebrates 30 Years With Alumni Association
  • TogoRun - L'Oreal & MRA "It’s THAT Worth It” Campaign
  • Toyota - TeenDrive365 Distracted Driving Experience
  • USC Shoah Foundation and Discovery Education - Auschwitz: The Past is Present
  • Weber Shandwick & Mondelez - Now We're Newtons
  • Weber Shandwick in partnership with Unilever - Rinse. Recycle. Reimagine

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Contest / Game

Co-Winner: CareFirst BlueCross BlueShield - FRNZY
Co-Winner: ESET North America - #ESETpower Comic-Con Campaign

Honorable Mentions:

  • 451 Marketing - Flying High with the Hood® Blimp
  • The Clorox Company - Liquid-Plumr Play with Plumrs Game Hub
  • DEVENEY  - Windsor Court Hotel’s 30 Ways to Give Back
  • Glad Food Protection - Glad Tackles Food Waste with Food Fairytales
  • Marriott International Caribbean & Latin America - Marriott Hotels & GoPro #CancunChallenge
  • Weber Shandwick & Genentech - Genentech launches new video game: T Cells Attack

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Crisis Management

Winner: Emergency Nurses Association - Ebola Crisis Response

Honorable Mentions:

  • Anthem, Inc. - AnthemFacts.com
  • Moroch Partners & McDonald's Austin - #SXSWHero

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Digital Communicator

Winner: John McInerney, Ruder Finn

Honorable Mentions:

  • Victoria Bowness, Klick Communications
  • Bernhard Mors, MasterCard

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Digital Marketing Campaign (100k - 200k)

Winner: Tata Consultancy Services - TCS Amsterdam Marathon: Calling all Superheroes

Honorable Mentions:

  • Eastwick Communications - Unify Flipboard
  • Jackson State University - JSU Uptown Funk Marketing Video

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Digital Marketing Campaign (100k and under)

Winner: Edelman/Activision - Call of Duty: Hack in Black

Honorable Mentions:

  • The ALS Association - ALS Ice Bucket Challenge
  • American Society of Landscape Architects - World Landscape Architecture Month
  • C-4 Analytics, LLC - Finding Future FIAT Fanatics
  • CareFirst BlueCross BlueShield - Millennial Campaign
  • The Clorox Company - Gather
  • EMC Corporation - Integrated Marketing Program: Edge to Core Video Surveillance Big Impact Campaign
  • Lockheed Martin - JLTV Selfless Selfie
  • Revolution Messaging - Don't Settle For a Bad Job / Get the Training You Need
  • The Bump - Bump it Forward

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Digital Marketing Campaign (200k - 500k)

Winner: Stein IAS on behalf of Juniper Network - Time to Strike

Honorable Mentions:

  • Jackson Family Wines - La Crema: Virtual Vintner
  • JetBlue - Flying It Forward: A Chain Of Goodness With No End In Sight
  • Novartis Pharmaceuticals - Inspiring Consumers to #LiveinColor through Alcon AIR OPTIX COLORS Contact Lenses
  • San Francisco Travel Association - San Francisco Holiday Campaign 2014
  • TogoRun - L'Oreal & MRA "It’s THAT Worth It” Campaign
  • Twist Marketing - Integrated Marketing Campaign: The LAP-BAND System
  • Weber Shandwick & GSK - What’s Your Why? - Turning Motivation Into Movement

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Digital Marketing Campaign (500k +)

Winner: Marina Maher Communications and Crowdtap, Inc. - U by Kotex Taps into a Universal Female Truth, Connects with Young Women Everywhere and Saves the Undies

Honorable Mentions:

  • Accenture Digital and Accenture Strategy
  • American Heart Association - Life is Why
  • Financial Consumer Agency of Canada - No Surprises
  • Raytheon Company - Innovation for a Safer World Campaign

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Digital PR Campaign

Co-Winner: New York-Presbyterian Hospital - A Day in the Life of a Therapy Dog
Co-Winner: RBC Wealth Management - A Force for Good Book Promotion

Honorable Mentions:

  • 451 Marketing - Sweet Success for Dancing Deer
  • Catalyst IMG - Timex #MyExpedition Project
  • Connecticut Office of Tourism - Connecticut’s Still Revolutionary Fan-Favorite Town Program
  • Eastwick Communications - Make Identity Matter with Non-Intuitive Insights
  • High Road - Sobeys Food Revolution Day
  • Human Rights Campaign - #LoveWins
  • JetBlue - Flying It Forward: A Chain Of Goodness With No End In Sight
  • PAN Communications - SDL Changes Perception to Battle the Marketing Clouds
  • Southwest Airlines - New Seat Communication Plan
  • TogoRun - L'Oreal & MRA "It’s THAT Worth It” Campaign
  • Weber Shandwick - PEDIGREE See what good food can do

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Digital PR Firm of the Year

Winner: Nebo Agency - Nebo Helps Brands Help People Through Its Human-Centered Approach to PR and Marketing

Honorable Mention:

  • iMiller Public Relations
  • NJI Media

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Digital PR Team of the Year - Nonprofit

Winner: UN Foundation

Honorable Mentions:

  • Human Rights Campaign

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Digital PR Team of the Year - Corporate

Winner: Cisco

Honorable Mentions:

  • Anadolu Group
  • PepsiCo

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Email Newsletters

Winner: Entropy Solutions - Phase Change Matters Newsletter

Honorable Mentions:

  • 70kft - KFT Newsletter
  • Global Hotel Alliance - DISCOVERY Account Summary
  • MasterCard - Futbol Fridays

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Employee Communications Online

Winner: PayPal with MSLGROUP - “Be the Customer” Challenge Sparks PayPal Growth Surge

Honorable Mentions:

  • CropLife America  – Tell Me More
  • Nexteer Automotive – Our Culture
  • Novartis & Ruder Finn - Long Live Life Actions: Community Partnership Day 2015

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Facebook Communications

Winner: Hunter Public Relations - Mrs. T’s Pierogies Takes a Seat at the Millennial Table

Honorable Mentions:

  • The ALS Association - ALS Ice Bucket Challenge
  • Cardinal Health with Fahlgren Mortine - RNspire encourage nurses to ‘Share a Smile’
  • CareFirst BlueCross BlueShield - Dental Campaign
  • The Honest Company
  • The Howard Hughes Corporation - Downtown Summerlin Grand Opening

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Influencer Communications

Winner: Cohn & Wolfe /Tom's of Maine - Goodness Circle Ambassador Program

Honorable Mentions:

  • Experience Columbus - Columbus Residents Share #LifeinCbus
  • Hunter Public Relations on behalf of E. & J. Gallo Winery - Getting Barefoot on Instagram
  • Johnson & Johnson, Neutrogena - Hydro Boost Launch
  • Marina Maher Communications - Clairol Turns YouTube Creators into Ambassadors to Help Women Overcome Fear of At-Home Hair Color
  • Marina Maher Communications and Crowdtap, Inc. - U by Kotex Taps into a Universal Female Truth, Connects with Young Women Everywhere and Saves the Undies
  • Sierra Club - Strength in Members: Influencers Drive Thousands to AddUp.org
  • Unilever - All Things Hair

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Intranet

Winner: Coty Inc. - The House

Honorable Mentions:

  • Allstate Insurance Company - Employee Community: Bringing a New Platform to Allstate West Central
  • PayPal with MSLGROUP - PayPal First Amplifies PayPal’s “Be the Customer” Challenge
  • Pepco Holdings, Inc. - Intranet Redesign

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Listening Campaign

Co-Winner: Hudson Integrated Web Agency - MOVE Bumpers: From Local Business to Nationwide Bumper Distributor
Co-Winner: Pizza Hut Launches Gluten-Free Pizza

Honorable Mentions:

  • Digital Air Strike - Review Surge 4.0: The Smarter Way to Get Customer Feedback
  • MasterCard - The Evolution of MasterCard’s Conversation Suite: Bringing Digital Insights & Analytics to the Next Level
  • Monster & Brandwatch - Love/Hate Job Sentiment Analysis

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Media Relations Campaign

Co-Winner: JetBlue - Flying It Forward: A Chain Of Goodness With No End In Sight
Co-Winner: Rainier Communications - The Need for Speed – Sckipio Enables Affordable Ultra-High-Speed Bandwidth for the Masses

Honorable Mentions:

  • Marina Maher Communications - Depend, from Kimberly-Clark Corporation: Drop Your Pants for Underwareness
  • SevenTwenty Strategies - Bree's Sweet Treats
  • Weber Shandwick on behalf of Suave Professionals - Natural Infusion Launch

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Microsite / Custom Site

Winner: Citi and Ruder Finn - Citi Fitness Challenge

Honorable Mentions:

  • BMO Harris Bank - Engaging the Hispanic Community
  • Burson-Marsteller and Hormel Foods  - Hormel Foods 2014 Corporate Responsibility Report
  • Discovery Communications - 30 Years of Discovery: An Interactive Timeline
  • Genentech - Perseverance: The Inside Story of a Breast Cancer Breakthrough, 30 Years in the Making
  • Greyhound - 100th Anniversary
  • JetBlue - Flying It Forward: A Chain Of Goodness With No End In Sight
  • Oakwood Agency - Weatherford Annual Report 2014
  • PepsiCo - 50th Anniversary Digital Timeline
  • PhRMA - Access Better Coverage
  • Racepoint Global - Shoo the Flu

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Mobile Campaign

Winner: Hunter Public Relations on behalf of Can Manufacturers Institute - Cans Get You Cooking Goes Mobile

Honorable Mentions:

  • Edelman/Activision - Call of Duty: Hack in Black
  • Eric Mower + Associates - Domtar Project Learning Curve
  • PJM Interconnection Meeting Center
  • Tata Consultancy Services - Landslide Victory for TCS Election App
  • Utah Department of Transportation Student Neighborhood Access Program - Walking School Bus Mobile App
  • Westat - CDC's National Flu Vaccination Incentivized Social Gaming Campaign

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New Digital Service / Product

Winner: C-4 Analytics - JM Lexus Luxury Conquest Model

Honorable Mentions:

  • CareFirst BlueCross BlueShield - eBook
  • Discovery Education - Math Techbook
  • Hilton Worldwide - Hilton Recaptures Innovation Flag with Industry-First Technology
  • Hyundai Motor America - Putting Android Auto in Your Hyundai Sonata

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New Site

Winner: Aetna - Thought Leadership

Honorable Mentions:

  • Action Digital - My Cyprus Insider: www.mycyprusinsider.com
  • Flagship Food Group - 505 Southwestern Website
  • SevenTwenty Strategies - Citizens@Target Web Design & Development
  • Singer Associates, Inc. - Setting the Standard: Creating a New News Source in Richmond

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Online Community

Winner: The ALS Association - ALS Ice Bucket Challenge

Honorable Mentions:

  • Easy Care - Love The Car Business
  • UN Foundation - +SocialGood

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Online News Room

Winner: Aetna - Thought Leadership

Honorable Mentions:

  • Genentech & Weber Shandwick & FleishmanHillard - Genentech's ASCO Newsroom Raises Bar, Again
  • National Shooting Sports Foundation

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Public Affairs Campaign

Winner: United Nations Foundation - A Global Collaboration Wins the Day for Climate Science

Honorable Mentions:

  • American Heart Association - Step Up to the Plate for School Meals
  • Chesapeake Public Strategies - Reimagine Twinbrook Campaign
  •  Greenbrier - Safer Tank Cars Now
  • Hearth, Patio & Barbecue Association - Utahns for Responsible Burning
  • PhRMA - From Hope to Cures
  • Purple Strategies - AHIP: Protect What Matters Most

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Redesign / Relaunch of a Site

Winner: ESPN.com - Redesign & 20th Anniversary

Honorable Mentions:

  • 70kft
  • CareFirst BlueCross BlueShield - State of Maryland
  • Entropy Solutions - PureTemp.com
  • Fahlgren Mortine - Chart Industries
  • Genentech - Gene.com
  • Middle East Public Relations Association - Growing Together: Introducing the new MEPRAi
  • Swirl - Kingsford.com

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SEO (Search Engine Optimization)

Winner: Audio-Technica – Amplifying A Legacy Company’s Digital Presence

Honorable Mentions:

  • BusinessOnline - Search Engine Optimization: HP Enterprise Software
  • Swirl - Kingsford.com
  • TopFire Media - Total Nutrition

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Social Networking Campaign

Winner: UN Foundation - Global Moms Relay

Honorable Mentions:

  • 451 Marketing - Flying High with the Hood Blimp
  • The ALS Association - ALS Ice Bucket Challenge
  • Essencius - The Anthon Berg Generosity Express
  • Eastern Virginia Medical School - #Felinethropy #GiveRightMeow
  • Flowers Communications Group - 2015 Honda Battle of the Bands
  • G&S Business Communications - @SyngentaUS National Farm Machinery Show Jumbotron
  • The Howard Hughes Corporation - Downtown Summerlin Grand Opening
  • Marina Maher Communications LLC and Crowdtap, Inc. - U by Kotex Taps into a Universal Female Truth, Connects with Young Women Everywhere and Saves the Undies
  • PAN Communications - Are you the Darth Vader or Luke Skywalker of the Office?

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Twitter Communications

Winner: Baylor Scott & White Health - #HeartTXLive: First Ever Live Twitter Coverage of a Heart Transplant

Honorable Mentions:

  • Cisco - Live Tweets Earnings Results
  • Cohn & Wolfe - Colgate Optic White: A #BrilliantSmile & #BrilliantStyle Debuts on the CMA Awards 2014 Red Carpet
  • FleishmanHillard - #NorthsideBaby
  • G&S Business Communications - @SyngentaTurf Twitter Launch
  • Hunter Public Relations - Smithfield Asks Fans to #LendAHam... in 140 Characters or Less
  • PepsiCo - Earnings Content
  • Weber Shandwick on behalf of Suave Professionals - #DateNightHair with The Bachelorette

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Video

Winner: Weber Shandwick - PEDIGREE See what good food can do

Honorable Mentions:

  • The ALS Association - ALS Ice Bucket Challenge
  • Clean Energy Fuels - Natural Gas: The Safest Cooking Fuel for Mobile Food Fleets
  • DEVENEY - Children's Hospital New Orleans, "When I Grow"
  • GetWellNetwork, Inc. - “Reunited” (part of the Live Your Best Life video series)
  • Jackson State University - JSU Uptown Funk Marketing Video
  • Landis Communications & Brain Health Registry - Keeping Brain Health Registry Top of Mind
  • Matter Communications - Introducing Pulse Secure
  • Notch Video - Sport Chek Blue Jays' Father's Day Surprise
  • Story Partners - AgriBank’s The Farm Credit Difference
  • Swirl - Hidden Valley "15-Second Kitchen"
  • Utah Department of Transportation Student Neighborhood Access Program - Walking School Bus Mobile App

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Viral Campaign

Winner: The ALS Association - ALS Ice Bucket Challenge

Honorable Mentions:

  • American Heart Association - "Pizza Farm" in Support of Healthy School Meals
  • Experience Columbus - Columbus Residents Share #LifeinCbus
  • Havas PR North America, 92nd Street Y, United Nations Foundation, Coyne PR, Edelman, Fenton, FleishmanHillard, Sunshine Sachs, Turner 4d, Weber Shandwick - #GivingTuesday: The Day the World Gave Back
  • Human Rights Campaign - #LoveWins Viral Campaign
  • JetBlue - Flying It Forward: A Chain Of Goodness With No End In Sight
  • Olson Engage - Marshawn Lynch's Skittles Press Conference
  • Unilever - Dove Hair Love Your Curls

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Wow Campaign

Winner: The ALS Association - ALS Ice Bucket Challenge

Honorable Mentions:

  • Edelman/Activision - Call of Duty: Hack in Black
  • Hunter Public Relations on behalf of Can Manufacturers Institute - Cans Get You Cooking Goes Mobile
  • JetBlue - Flying It Forward: A Chain Of Goodness With No End In Sight