Stories by Mark Renfree

This New Year’s Eve, on the video boards of Times Square, Snapchat will give a symbolic announcement of its arrival as a big-time social media player.

Celebrating the New Year is nothing groundbreaking, but this quintessentially New York tradition has an unexpected origin.

Nothing bad will come of shoppers delaying their spending sprees, but communicators waiting until the last minute can and will make their job much harder.

In a massive purging of millions of accounts on Wednesday, Instagram presented a sobering example of the problems in quantifying engagement on the Internet.

In the spirit of learning about how to design an engaging website, here is a fascinating infographic on the anatomy of the perfect website template.

Sarah Chavey, Public Relations Manager, ANTHEMIC Agency Sarah came to ANTHEMIC Agency with a strong background in music. She started her public relations career in the publicity department of Interscope Records, working on album launches… Continued

Sharon Chan, Account Manager & APAC Industry Lead, Eastwick Sharon joined Eastwick after gaining a deep understanding of the media from her position with CNN International. Born and raised in Hong Kong, she was Eastwick’s… Continued

Jenna Beaucage, Senior Account Rep, Rainier Communications At Rainer Communications all job candidates must deliver a 20-minute presentation about themselves during their interview. Jenna’s raw PR ability and go-out-and-get-it attitude shone through as she nailed… Continued

Erika White, Director, Public Relations, Pandora (Internet Radio) Before Erika White settled in at Pandora, she was a rising star in the communications department at Visa. She made the jump from Senior Associate to director… Continued

Sarah Trigg, Corporate Giving & Community Relations Coordinator, GameStop While working in partnership with the Make-A-Wish Foundation, Sarah Trigg of GameStop utilized her communications acumen in orchestrating a nationwide campaign that encouraged customers to donate… Continued