Author Archives: Mark Renfree

Pierogies and Millennials Hook Up on Social Media—a Mini Case Study

Mrs. T’s engaged agency Hunter Public Relation to make the bold move to target and develop a strong brand connection with millennials. | MORE »

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Twitter’s New Ad Feature Puts Video Front and Center

Twitter announced a number of new services and updates that it hopes will address some of the platform’s highly publicized usability and financial concerns. | MORE »

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Super Bowl 50′s PR Winners and Losers

The Super Bowl has become a media spectacle with few rivals, and the battle for the public’s attention is just as fierce a contest as for the Lombardi Trophy. | MORE »

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How an Agency and Its Partner Defeated Misinformation with Education

Communicators know all too well how a piece of information can become so rooted in mainstream thought that it takes on a life of its own.  | MORE »

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The 4 C’s of an Insightful PR Dashboard

PR dashboards should not be thought of as just another reporting document to be shuffled out during meetings. | MORE »

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How an Agency Used Content to Turn a Brand Into a Thought Leader

The partners developed a content hub and editorial strategy that sought to provide largely unbranded and educational content to Ricoh’s target audience.  | MORE »

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Wounded Warriors Project in Crisis After Claims of Improper Spending

The Wounded Warrior Project hasn’t been slow in addressing the allegations against them. But they’re not out of the woods yet.  | MORE »

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4 Social Listening Tips to Make Sure You Set the Right Goals

It’s far too easy to get lost in the numbers if you don’t know what to look for. That’s why setting goals beforehand is key. | MORE »

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Top Women in PR: Esther Amba Numaba Cobbah

Top Women in PR: Esther Amba Numaba Cobbah | MORE »

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Top Women in PR: Emily Abbas

Top Women in PR: Emily Abbas | MORE »

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