Author Archives: Mark Renfree

5 Mistakes That Guarantee a Journalist Will Never Talk to You Again

Whether you’re talking to a community newspaper reporter or a renowned correspondent for a broadcast network, these connections are critical to success. | MORE »

Posted in Free Content, Media Relations, Water Cooler | 2 Comments

Infographic: Measuring Your Content Marketing ROI

To help navigate the question of the value of hard data, the good people at Captora put together an infographic that includes information on some of the most popular measurements, most effective content types and even which day of the week is best for sharing content on social media (hint: it’s Saturday). | MORE »

Posted in Digital PR, Free Content, Measurement, Water Cooler | Leave a comment

A Sexist Contest Backfires for Smartphone Maker OnePlus

In an attempt to involve more female users, smartphone maker OnePlus recently removed its contest to find its forum’s “top 50 most well-liked ladies.” | MORE »

Posted in Crisis Management, Free Content, Water Cooler | 1 Comment

Russian Hackers Breach 420,000 Websites—Is Your Organization Next?

The potential for data vulnerability exploitation has created a situation where communicators must prepare for the looming threat of a data security crisis. | MORE »

Posted in Crisis Management, Free Content, Water Cooler | Leave a comment

How to Be a Visual Storyteller on YouTube (and Get Found)

Crafting a successful video campaign can be a difficult endeavor that often falls flat. | MORE »

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6 Tips for Building a Loyal Social Media Following

Wondering how to fashion a loyal follower base on social media? Here are some tips from the PR pros of the PR News community.  | MORE »

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Tips for Assessing the Value of Facebook’s Promoted Posts

Given that unpaid reach on Facebook is now down to 1% or less, you’re very unlikely to overwhelm your fans with your brand’s content. | MORE »

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How to Enhance Audience Engagement on Social Media

Audience engagement is tricky. Here are a few guidelines to successfully integrate your message across platforms and engage you audience along the way. | MORE »

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3 Characteristics of a Successful Blog Contributor

Successful brand blogging requires that contributors possess specific attributes. Here are three key examples. | MORE »

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