Author Archives: Mark Renfree

3 Real-Time Communications Tactics From an Iconic Branding Moment

Ever since branded real-time social media posts started going viral, communicators have been on the lookout for the tweet that lays the golden egg. | MORE »

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8 Misconceptions About Millennial PR Pros

Whether you think Millennials are going to save the world or be the end of us all, they have a lot to live up to and even more to overcome. | MORE »

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4 Tips for Securing Year-Round Media Coverage for a PR Campaign

Pedigree teamed up with Weber Shandwick in an effort that spanned the United States and secured continued coverage for the brand across the media spectrum. | MORE »

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How to Activate a Community Around a Contest With No Prize

As the rest of the country stocked up on candy and costumes, Edelman successfully activated Photoshop users with a contest to see who could solve a murder. | MORE »

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Social Media Icon Awards 2015: Best Marketing Campaign on Instagram

Winner: Lippe Taylor for Elizabeth Arden—Elizabeth Arden Launches UntoldMOMent Instagram Campgain Elizabeth Arden’s fragrance, UNTOLD, is a celebration of the untold story behind every woman. The UntoldMOMent campaign brought those stories to life for Mother’s … | MORE »

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Social Media Icon Awards 2015: Promoted Tweet Campaign

Winner: Weber Shandwick and Suave Professionals—#DateNightHair with The Bachelorette As styling aids continue to decline across the hair care category, Suave Professionals saw an opportunity to drive awareness and increase sales through an exclusive partnership … | MORE »

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Social Media Icon Awards 2015: Pinterest Communications

Winner: For Rent Media Solutions—ForRent.com’s ‘Decor by Me’ Pinterest Contest ForRent.com ran the “Décor by Me” Pinterest contest where participants were asked to create their dream room for the chance to win $1,000. The contest … | MORE »

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Social Media Icon Awards 2015: Best PR Campaign on Instagram

Winner: United Nations Foundation—#UNselfie After the success of the #UNselfie campaign, a part of #GivingTuesday 2013, the United Nations Foundation sought to replicate and amplify the popular hashtag once again for #GivingTuesday 2014. The campaign … | MORE »

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Social Media Icon Awards 2015: Best Marketing Campaign on Snapchat

Winner: Nat Geo WILD—Big Cat Week Vanishing Cats Nat Geo WILD wanted to tell a powerful story. The objective was two-fold: To raise awareness about declining populations of big cats and to drive tune-ins to … | MORE »

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Social Media Icon Awards 2015: Best Channel on YouTube

Winner: USANA Health Sciences  Despite creating a library of content that was shared through the web and email over the years, USANA felt that it wasn’t getting the return it wanted from its video production … | MORE »

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