Author Archives: Mark Renfree

Two Agencies Helped ExxonMobil Excite Young Audiences About Engineering

In order to reach a notoriously finicky demographic, ExxonMobil and its partners created a campaign that leveraged multiple types of content.  | MORE »

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5 Tips for When PR Firms Play With Fire

Taking on an infamous client surrounded by such deafeningly negative sentiment as Walter Palmer needs to be a carefully calculated decision. | MORE »

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4 Tips for a Successful Social Media Takeover

The change in voice and personality as a result of a takeover has the potential to invigorate longtime fans and newcomers alike.  | MORE »

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This is What a Successful Agency-Client Relationship Looks Like

St. Baldrick’s TODAY Show appearance stems from a long-running relationship between the nonprofit and FleishmanHillard, stretching all the way back to 2007. | MORE »

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How Influencers Built Buzz for Elizabeth Arden’s UntoldMOMent Campaign

Utilizing influencers can make or break a socially focused communications effort. | MORE »

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3 Real-Time Communications Tactics From an Iconic Branding Moment

Ever since branded real-time social media posts started going viral, communicators have been on the lookout for the tweet that lays the golden egg. | MORE »

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8 Misconceptions About Millennial PR Pros

Whether you think Millennials are going to save the world or be the end of us all, they have a lot to live up to and even more to overcome. | MORE »

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4 Tips for Securing Year-Round Media Coverage for a PR Campaign

Pedigree teamed up with Weber Shandwick in an effort that spanned the United States and secured continued coverage for the brand across the media spectrum. | MORE »

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How to Activate a Community Around a Contest With No Prize

As the rest of the country stocked up on candy and costumes, Edelman successfully activated Photoshop users with a contest to see who could solve a murder. | MORE »

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Social Media Icon Awards 2015: Best Marketing Campaign on Instagram

Winner: Lippe Taylor for Elizabeth Arden—Elizabeth Arden Launches UntoldMOMent Instagram Campgain Elizabeth Arden’s fragrance, UNTOLD, is a celebration of the untold story behind every woman. The UntoldMOMent campaign brought those stories to life for Mother’s … | MORE »

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