Author Archives: Mark Renfree

5 Reasons Why Periscope and Meerkat Matter to PR Pros

With more influencers and everyday users streaming everyday, it’s time for communicators to take a serious look at streaming.

 | MORE »

Posted in Free Content, Social Media, Water Cooler | Leave a comment

5 Things Communicators Should Know About Facebook’s Messenger Updates

The evolution of Messenger as a new kind of social network marks a shift away from public communication in the digital space that began with Snapchat.

 | MORE »

Posted in Free Content, Social Media, Water Cooler | Leave a comment

5 SEO Tips for Press Release Writing

Search engines will cast the broadest net for a press release. But how can a release be made to swim where most content will sink?

 | MORE »

Posted in Free Content, Media Relations, Water Cooler | Tagged , | 1 Comment

CSR Awards 2015: CSR on a Shoestring

Winner: Nebo Agency — Nebo Launches Choose ATL Passion Project to Tell City’s Untold Story Choose ATL is a community driven campaign to brand the city of Atlanta as a digital hub. The initiative showcased … | MORE »

Posted in Awards, CSR, Free Content | Leave a comment

CSR Awards 2015: Employee Relations

Co-Winner: Humana — Rethink Paper As a company, Humana recognizes the dynamic link between environmental and human health. By minimizing the company’s environmental impact, the company can help address global challenges and protect the long-term … | MORE »

Posted in Awards, CSR, Free Content | Leave a comment

CSR Awards 2015: Diversity Communications

Winner: Imprenta Communications Group, LLC — DIR: Wage Theft The department of Industrial Relations retained Imprenta Communications Group to help generate awareness of the infringement of rights in the California workplace. The campaign sought to … | MORE »

Posted in Awards, CSR, Free Content | Leave a comment

CSR Awards 2015: Recycling Program

Winner: DoSomething.org — H&M’s Comeback Clothes  With H&M’s commitment to sustainable and ethical fashion and DoSomething.org being the largest youth organizer in the country, the fashion retailer and not-for-profit teamed up to get young people … | MORE »

Posted in Awards, CSR, Free Content | Leave a comment

CSR Awards 2015: Corporation with More Than 25,000 Employees

Winner: Oracle  Oracle is committed to protecting the environment through a multi-faceted approach that includes decreasing energy and water consumption, minimizing waste, practicing green procurement and developing products that help their customers achieve their sustainability … | MORE »

Posted in Awards, CSR, Free Content | Leave a comment

CSR Awards 2015: Corporation with Less Than 25,000 Employees

Winner: TD Ameritrade  Engagement matters, and the research has shown that employees who feel they have the opportunity to give back to their community are more engaged. Additionally, community-giving programs provide opportunities to help TD … | MORE »

Posted in Awards, CSR, Free Content | Leave a comment

CSR Awards 2015: Corporate-Community Partnership

Winner: Neustar — My Digital Life Neustar was founded in 1996 with a unique public service mission: to act as a trusted, neutral intermediary allowing consumers to switch telephone companies easily. All of the services … | MORE »

Posted in Awards, CSR, Free Content | Leave a comment