Author Archives: Mark Renfree

Top PR Job Hunting Mistakes to Avoid [Infographic]

There are a few things to keep in mind — not to mention pitfalls to avoid—when navigating the space between jobs.  | MORE »

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NFL’s First Full-Time Woman Referee a Token Gesture?

In some ways Sarah Thomas can be seen as a one-size-fits-all response to the league’s PR problems.  | MORE »

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4 Free Twitter Measurement Tools You Can Use Right Now

There is a vibrant ecosystem of services tailored to measuring Twitter—vanity metrics and beyond.  | MORE »

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5 Reasons Why Periscope and Meerkat Matter to PR Pros

With more influencers and everyday users streaming everyday, it’s time for communicators to take a serious look at streaming.
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5 Things Communicators Should Know About Facebook’s Messenger Updates

The evolution of Messenger as a new kind of social network marks a shift away from public communication in the digital space that began with Snapchat. | MORE »

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5 SEO Tips for Press Release Writing

Search engines will cast the broadest net for a press release. But how can a release be made to swim where most content will sink? | MORE »

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CSR Awards 2015: CSR on a Shoestring

Winner: Nebo Agency — Nebo Launches Choose ATL Passion Project to Tell City’s Untold Story Choose ATL is a community driven campaign to brand the city of Atlanta as a digital hub. The initiative showcased … | MORE »

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CSR Awards 2015: Employee Relations

Co-Winner: Humana — Rethink Paper As a company, Humana recognizes the dynamic link between environmental and human health. By minimizing the company’s environmental impact, the company can help address global challenges and protect the long-term … | MORE »

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CSR Awards 2015: Diversity Communications

Winner: Imprenta Communications Group, LLC — DIR: Wage Theft The department of Industrial Relations retained Imprenta Communications Group to help generate awareness of the infringement of rights in the California workplace. The campaign sought to … | MORE »

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CSR Awards 2015: Recycling Program

Winner: DoSomething.org — H&M’s Comeback Clothes  With H&M’s commitment to sustainable and ethical fashion and DoSomething.org being the largest youth organizer in the country, the fashion retailer and not-for-profit teamed up to get young people … | MORE »

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