Author Archives: Mark Renfree

How Bruce Lee’s Yellow Jumpsuit Drove Brand Awareness for an Unsung Museum

The Wing Luke Museum of the Asian Pacific American Experience partnered with Copacino+Fujikado to drive attendance to its Bruce Lee exhibit. | MORE »

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3 PR Content Metrics You Need to Take More Seriously

There’s no denying the three pillars of social media metrics: engagement, reach and conversions. Prioritizing and classifying them, however, is no small task. | MORE »

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Subway Reducing Reliance on Personal Endorsements

Subway said the move is part of an attempt to broadly revitalize the brand following an unusually slow year for the chain and unrelated to Jared Fogle’s legal problems. | MORE »

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How Allstate Foundation and Its Agency Went Local With the Purple Purse Campaign

Despite Purple Purse’s previous success in educating victims of financial abuse, the campaign needed to be bigger to make it easier for victims to get the resources they need. | MORE »

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In Crisis PR the Best Measurement May Be No Measurement

As we know, without the proper context and narrative, numbers can lie. In addition, some things PR people do are difficult or perhaps impossible to measure in a standard way. | MORE »

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3 Grammar Mistakes You’ll Probably Make This Week

Let’s take some time to consider a few of the more common grammatical mistakes that can seep into your writing. | MORE »

Posted in Career Advice, Free Content, Internal Communication, Media Relations, Water Cooler | 1 Comment

How an Agency and its Partner Convinced Social Media to #GetNaked

With eye-opening imagery and cheeky messaging in hand, the partners set out on social media to relay the importance of regular skin screenings to the digital public. | MORE »

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Snapchat’s Usage Leads Pack After Four Years, and Is Still Growing [Infographic]

Avoid worrying too much about financials and concentrate instead on how Snapchat can help you boost your brand, especially with the younger set.  | MORE »

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Subway Manages Its Worst-Case Scenario With a Single Tweet

Subway acted fast in responding to the latest development in a criminal case against the brand’s most familiar face. | MORE »

Posted in Crisis Management, Digital PR, Free Content, Social Media, Water Cooler | 7 Comments

Bezos’ Silence Haunts NYT Piece on Amazon’s Corporate Culture

The voices of Amazon’s top executives—including Jeff Bezos, Amazon’s founder and chief executive—were equivocally missing from the New York Times’ narrative. | MORE »

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