Author Archives: Mark Renfree

Infographic: Cracking the Code of the Millennial College Student

Millennials are the largest generation in American history. For brands, college is an opportunity to get in on the ground floor and build customer loyalty.  | MORE »

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Buffalo Bills Mobilize Community for Stadium Snow Removal

With Buffalo’s home stadium buried in snow and Sunday’s game in jeopardy, the Bills have decided to reach out to local fans for help. | MORE »

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4 Ways Social Media is Changing Brand Management

Online conversation has created a world where brands negotiate their public image with consumers daily. Many live, die or thrive by the social media sword. | MORE »

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3 Things Taylor Swift Does Right on Social Media

It’s not news that Taylor Swift is a Twitter behemoth—holding the fifth spot for most followers—but what’s really important is how she uses social media. | MORE »

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Top Places to Work in PR 2014: WellPoint

WellPoint At WellPoint employees are encouraged to live healthy lives, both professionally and personally. Expanding their leadership in the healthcare industry throughout their corporate culture they offer employees in-house wellness centers with top-level fitness equipment … | MORE »

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Top Places to Work in PR 2014: Weber Shandwick

Weber Shandwick  Being a company with offices around the globe can have its benefits. Weber Shandwick sees connecting their multinational offices as a key way to foster employee creativity and out of the box thinking. … | MORE »

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Top Places to Work in PR 2014: USANA Health Sciences

USANA Health Sciences USANA’s overall internal culture could be described as creative, innovative, supportive and appreciative. The company is always willing to work with an individual’s personal needs to create a friendly work atmosphere, and … | MORE »

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Top Places to Work in PR 2014: TogoRun

TogoRun In keeping with the spirit of the sled dog that TogoRun draws its name from—the untold story of Togo, the undersized Siberian husky who traveled a treacherous 350 miles to save an Alaskan village … | MORE »

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Top Places to Work in PR 2014: SHIFT Communications

SHIFT Communications  Shift Communications offers its employees a wide array of benefits ranging from a competitive 401k program to voting time off, but you could find these at many other firms. Most importantly, the benefits … | MORE »

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Top Places to Work in PR 2014: Scripps Health

Scripps Health  Scripps Health is nationally recognized for its wealth of unique benefits. Of particular note, is the Wellness program that is designed to create and maintain a healthy workforce while reducing health plan and … | MORE »

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