Author Archives: Mark Renfree

10 Books PR Pros Have on Their Summer Reading List

Here’s a selection of ten books PR pros will be reading this summer that will make sure you’re turning plenty of pages. | MORE »

Posted in Free Content, Water Cooler | Leave a comment

5 Communications Takeaways From Great Commencement Speeches

Commencement addresses can offer timeless examples of how to communicate effectively. | MORE »

Posted in Free Content, Water Cooler | Leave a comment

Which Social Media Networks Do Millennial PR Pros Really Use?

PR News brought together more than a dozen millennial communicators from PR agencies, corporations and nonprofits to gather insights into how this rapidly ascending generation views the PR profession, and their own future within it. | MORE »

Posted in Free Content, Social Media, Water Cooler | Tagged | Leave a comment

6 Ways to Master Multimedia on Facebook

Regardless of the implications of Facebook’s advertising offerings, savvy communicators know that smart media use will increase the reach of a campaign with or without remittance to Facebook. | MORE »

Posted in Free Content, Social Media, Water Cooler | Tagged | Leave a comment

4 Twitter Assumptions PR Pros Commonly Make

Lauren Cochran shares some commonly held beliefs about Twitter she’s encountered while overseeing the social media presence of the NBA’s Miami Heat.  | MORE »

Posted in Free Content, Social Media, Water Cooler | Tagged , | Leave a comment

How CVS Health’s Agency Maximized a Hashtag’s Buzz

Twitter is all about the hashtag. Everyone wants a new hashtag to trend high, but wanting and doing are two different things. | MORE »

Posted in Free Content, PR Agencies, Social Media, Water Cooler | Leave a comment

Can McDonald’s Revitalize Its Brand?

The fast-food giant is doing more than just cutting dead weight as it looks ahead to recover from the declining profitability of its brand. | MORE »

Posted in Free Content, Water Cooler | Leave a comment

Top PR Job Hunting Mistakes to Avoid [Infographic]

There are a few things to keep in mind — not to mention pitfalls to avoid—when navigating the space between jobs.  | MORE »

Posted in Free Content, Jobs, PR Agencies, Water Cooler | Tagged | Leave a comment

NFL’s First Full-Time Woman Referee a Token Gesture?

In some ways Sarah Thomas can be seen as a one-size-fits-all response to the league’s PR problems.  | MORE »

Posted in Crisis Management, Free Content, Water Cooler | Comments Off

4 Free Twitter Measurement Tools You Can Use Right Now

There is a vibrant ecosystem of services tailored to measuring Twitter—vanity metrics and beyond.  | MORE »

Posted in Free Content, Social Media, Water Cooler | Tagged , | Comments Off