Author Archives: Mark Renfree
When it comes to the intersection of data and content, it’s important that the human element of your content creation process isn’t asleep at the wheel while data drives the process.
While everyone from the C-suite down to the mailroom knows the necessity of a well-formed communications plan, the jury is still out on the best way to accurately report and measure its effectiveness.
Sandra Fathi, President & Founder, Affect An ardent entrepreneur and former drill sergeant in the Israeli army, Sandra Fathi has spent the last 15 years helping technology, healthcare and professional service companies achieve their communications …
This willful gaming of the American government may prove to be irredeemable in the eyes of some environmentally conscious consumers.
By cutting out ads on mobile-friendly websites, the company is nudging communicators to place more value on in-app ads.