Whether you’re talking to a community newspaper reporter or a renowned correspondent for a broadcast network, these connections are critical to success.
Stories by Mark Renfree
5 Mistakes That Guarantee a Journalist Will Never Talk to You Again
August 27th, 2014 by Mark RenfreeInfographic: Measuring Your Content Marketing ROI
August 25th, 2014 by Mark RenfreeTo help navigate the question of the value of hard data, the good people at Captora put together an infographic that includes information on some of the most popular measurements, most effective content types and even which day of the week is best for sharing content on social media (hint: it’s Saturday).
A Sexist Contest Backfires for Smartphone Maker OnePlus
August 13th, 2014 by Mark RenfreeIn an attempt to involve more female users, smartphone maker OnePlus recently removed its contest to find its forum’s “top 50 most well-liked ladies.”
Russian Hackers Breach 420,000 Websites—Is Your Organization Next?
August 6th, 2014 by Mark RenfreeThe potential for data vulnerability exploitation has created a situation where communicators must prepare for the looming threat of a data security crisis.
How to Be a Visual Storyteller on YouTube (and Get Found)
July 15th, 2014 by Mark RenfreeCrafting a successful video campaign can be a difficult endeavor that often falls flat.
6 Tips for Building a Loyal Social Media Following
July 9th, 2014 by Mark RenfreeWondering how to fashion a loyal follower base on social media? Here are some tips from the PR pros of the PR News community.
Tips for Assessing the Value of Facebook’s Promoted Posts
July 7th, 2014 by Mark RenfreeGiven that unpaid reach on Facebook is now down to 1% or less, you’re very unlikely to overwhelm your fans with your brand’s content.
How to Enhance Audience Engagement on Social Media
July 2nd, 2014 by Mark RenfreeAudience engagement is tricky. Here are a few guidelines to successfully integrate your message across platforms and engage you audience along the way.
3 Characteristics of a Successful Blog Contributor
June 30th, 2014 by Mark RenfreeSuccessful brand blogging requires that contributors possess specific attributes. Here are three key examples.